just as it did my dad’s life. As a kid I swore that I would never drink because I didn’t want to become just like my dad‚ but now here I am wondering where my life has gone and why didn’t I listen to my younger self and not pick up that bottle of vodka at thirteen and drink the whole bottle in one night. But now that I go to AA classes I’m glad that I realized about my problem 5 years later than maybe when I was a lot older and wasted my whole life. The lesson I learned from this is that even though
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Abstract Separation of the compound ethanol from alcoholic beverages‚ such as vodka‚ involves the process of distillation. Distillation is the separation of volatile substances mixed with nonvolatile substances by boiling the mixture to alter the phase of the volatile substance. The researchers used the simple distillation set up to conduct the experiment. 25 ml of The Bar Vodka was used and 7 ml of distillate was collected before a temperature of 95 degrees Celsius was reached. Collected distillate
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trend for sales as that for the four months of 1972 would be followed for the rest of the months of the 1972. Sales prediction for annual demand for year 1972 Feb Mar Apr May Total Sales Percentage Change over 1971 Annual Demand Vodka 1971 128 136 233 219 716 2455 1972 210 303 275 463 1251 74.72 4289 Gin 1971 51 52 74 157 334 1421 1972 166 142 133 213 654 95.81 2782 Scotch 1971 79 82 151 66 378 800 1972 82 68 66 38 254 -32.80 538 Whiskey
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In 1839 Don Facundo Bacardi y Massó immigrated to Santiago de Cuba from Spain. After years of experimentation he perfected a lighter and milder rum than the rough and unrefined traditional rums of the time. Taking the image of the fruit bats that lived in the rafters of his tin-roofed distillery‚ he created a brand that became know the world over as BACARDI Rum. The company grew steadily‚ aided by a stream of Americans visiting Cuba during prohibition in the 1920’s. Bacardi began opening distilleries
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means of a cool condenser‚ and collecting the condensation thereafter. Distilling is used in many practical ways such as purifying contaminates out of water to obtain clean water for drinking‚ to produce a variety of alcoholic beverages like vodka or whiskey‚ refining oils such as the gasoline we put in our cars‚ to make aromatic perfumes‚ and in natural food flavorings (Maxfield‚ 2013.)There are many different ways of distilling‚ but this experiment uses fractional distillation as the method
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Drinking to the Future Trends in the Spirits Industry March 2013 WHAT’S IN THIS REPORT? Spirits Trends – the Global Context Innovation Advertising & Digital Marketing Premiumisation & Craft Changing drinking behaviours & regulation IF YOU ONLY HAVE A MINUTE… • Emerging markets are becoming increasingly important as consumers of spirits and imported brands are growing rapidly‚ being now key markets for the global spirits industry • Despite the weak global economy‚ premium
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TABLE OF CONTENTS SR No. CONTENTS PAGE NO. 1 Industry Overview 6 2 Product Segments 19 3 Beer 4 Wine 24 5 IMFL 28 6 Company – United Spirits 36 7 Financials 47 8 Conclusion 50 9 Bibliography 51 EXECUTIVE SUMMARY The alcoholic beverages industry in India is at an inflexion point. Given the favorable demographics‚ higher bargaining power following industry consolidation and favorable change in operating environment‚ the party has just begun. Robust volume growth is
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utilizing recycled materials to create a contemporary piece that speaks to African historical traditions and art practices. One common material found in the artwork is aluminum labels of local Nigerian alcohol brands including whiskey‚ rum‚ brandy‚ vodka and others. The labels are then weaved together by copper wires to create a large cloth of aluminum. Anatsui used this medium to show the significance of the relationship between Europe and Africa. It correlates the earliest contact between the two
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followed for the rest of the months of the 1972. Sales prediction for annual demand for year 1972 | | | | | | | | | | | | Feb | Mar | Apr | May | Total Sales | Percentage Change over 1971 | Annual Demand | | | | | | | | | Vodka | | | | | | | | 1971 | 128 | 136 | 233 | 219 | 716 | | 2455 | 1972 | 210 | 303 | 275 | 463 | 1251 | 74.72 | 4289 | Gin | | | | | | | | 1971 | 51 | 52 | 74 | 157 | 334 | | 1421 | 1972 | 166 | 142 | 133 | 213
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wine‚ vodka‚ tequila etc. 3. Market Development – new market‚ existing product 4. Vodka top selling in U.S. 5. Light drinkers (31% of U.S.) 6. Economic Market- Monopolistic Competition B. Product 1. Seco/Suo 2. Other alcoholic beverages – gin‚ rum‚ whiskey‚ cognac‚ wine and anis 3. Seco treated as member of vodka category in U.S. 4. Benefits i. Core- Experience of unique drink (brand name) ii. Secondary. 1) Easy mixing with numerous beverages or juices. 2) Alternative to vodka 3) Unique
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