Pepsi’s target market Pepsi has aimed itself at a young audience with an age range of teens to mid twenties. With regards to their U.S website‚ which is ranked the 4th most visited in food consumer products‚ you can clearly see that from its layout‚ use of colours and wording that Pepsi is bright‚ funky and fresh; aimed at forward thinking young men and women. In poor contrast the Pepsi UK website focuses mainly on football and is centred on the Pepsi Max brand. This brand has generally been
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sophisticated. This would appeal to the ABC1 target audience because the colours have been used within a high end fashion magazine. The black writing on the white background also makes it stand out and look bold. The colours that are used are not very similar to the print magazine. The print magazine usually uses bright colours for the masthead where as on the website is only uses black. This could be because they are trying to target a wider audience‚ by using plain and formal colours it is more
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Describe the relationship between a media product and its target audience. What is the impact of One technique used to appeal to a specific audience. The New Zealand magazine “Tearaway” published by Tearaway press Ltd is targeted at teenagers from aged 13 to 18 both genders and at all academic levels. The magazine uses techniques such as colour‚ language‚ fonts‚ style but most of all content. Presentation is a large factor for a magazine as this is usually what attracts readers and buyers but
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Consumer Behavior Monster Energy Target Market Because the energy drink is still part of a new and developing industry‚ the energy drink target market is different than in some of the other beverage industries. Monster energy drinks have become a very popular‚ “hip” part of society‚ but the market at which they are aimed is not as wide and expansive‚ or diverse‚ as some might think. Early in energy drink history‚ when they were first being sold in the United States‚ athletes were the primary consumers
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Khalilrah roberts 10/14/12 Eng 101 Prof A. Kennedy Ad Analysis (Rough Draft) Teen Vogue is a famous magazine favored by young teen girls. The magazine is primarily used for the latest fashion trends‚ celebrity gossip‚ and information on current issues and events. Included in this magazine is an advertisement for Secret Deodorant that provides protection with a wonderful scent. To get consumers interested in the product they used a variety of blue‚ pink and purple to show that you will be
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concluded that advertisements both Vogue UK and Vogue US are using advertising to sublimely convey information about gender stereotypes‚ especially the role women play in society. Due to the high masculinity culture of the United States‚ which places heavy emphasis on achievements‚ gender roles are clearly defined in the advertising. However‚ considering that fashion is its own culture‚ Vogue US and Vogue UK both utilize imagery in enforcing gender roles. The two Vogue issues clearly defined the portrayal
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International Vogue Cover Controversy Thomas Patterson Professor Moktarzada Sociology 300 2 November 2012 The French cover of Vogue displays a male and female model; the male is grabbing the females’ breast with one hand‚ while the other is insinuating a choke- hold on her. In my opinion‚ this is distasteful for a cover of a magazine that will be sold in grocery stores and where children may see. This sexually controversial photo depicts a dominant male and submissive female as glamorous
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How to determine your audience Audience analysis is crucial to understanding how communication needs to be approached. Communication is dynamic process of understanding and sharing meaning. For it to be dynamic and shared and understood‚ communication should be tailored based on the audience social‚ economics‚ demographic traits. Success of your communication depends on the understanding of your audience and what their needs and interest are. “To be an effective writer‚ you must use language
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Demographic characteristics are as follows: Gender: The car is for the family‚ so gender is immaterial here. But generally‚ the male person of the house is the influencer and the decider of the purchase‚ thus the Ad has to be made considering him as the target market Age: 25-40 years Income: Rs. 3- 5 Lakhs per annum for the family Education: Graduate Occupation: Lower level Executive in any organisation Social class: middle class‚ upper middle class Geography : Tier 1‚ 2 and 3 cities
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Running head: AUDIENCE ANALYSIS Audience Analysis Audience Analysis When giving a sales presentation in a meeting‚ I would need to analyze my audience to best begin my approach for a successful and informative presentation. Using audience analysis I would need to determine who my audience is‚ how will I communicate with them‚ what shall I consider given the diversity of the audience‚ and how will I ensure my message is effective? The characteristics I would have to consider when giving
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