"Volkswagen Group" Essays and Research Papers

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    Casestudy on Proton

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    Malaysian Proton and AFTA: threat or advantage? At the October 2000 Association of Southeast Asian Nations (ASEAN) Economic Ministers meeting in Chiang Mai‚ Thailand‚ the Malaysian delegation proposed an extension to the ASEAN Free Trade Area (AFTA) tariff reduction scheme in an effort to protect Malaysia’s auto industry. Given that the development of Proton and Perodua‚ the country’s national cars‚ has received extensive government support‚ protection‚ and preferential treatment‚ there was concern

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    unrelated diversification‚ bearing in ming the answers to the question above. 12 What is needed for a successful strategy? 13 Growth share matrix The growth share matrix was developed by a consulting company in Boston called ´Boston Consulting Group´‚ his creator is Bruce Henderson. By these means corporations are enhanced in the analysis of their product lines or business units. Usually this analytical tool is used in diverse areas as brand marketing ‚ strategic management‚ portfolio analysis

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    TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. ANALYSIS 1. Two marketing activities which were wise given OEC’s main objective 1. addressing credibility and performance issues‚ which is one of the primary concerns of car manufacturers 2. improved OCP engines to be readily applicable to current manufacturing practice 2. Reasons OEC failed to have engine adopted by any major car manufacturer 1. failed to understand

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    “TECHNICAL AND FUNDAMENTAL ANALYSIS OF TATA MOTORS SUBMITTED BY LAKSHMI NITESH SHARMA NIKITA GARG Under the guidance of : Ms. DIVYA GUPTA SUMMARY The automobile industry‚ one of the core sectors‚ has undergone metamorphosis with the advent of new business and manufacturing practices in the light of liberalization and globalization. The sector seems to be optimistic of posting strong

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    SWOT Analysis – Peugeot in India and China 1. Internal Peugeot Group Strengths * Quantitative performance: * Over 3 million cars sold worldwide in 2009. * Over 1 million cars sold outside Europe in 2009. * World market share of 5%‚ Europe 13‚8%. * Sales increased 52% from 2008 to 2009 in China. * Committed to increase market share in China to 8% in 2015-16. * Double digit growth expected for sales in China this year‚ objective to sell 320‚000 cars

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    Group Microskills: Encountering Diversity The Microskills approach was a demonstration of a group of individuals in a counseling session. The group is made up of a diversity of religious beliefs‚ gender‚ race‚ and culture. In this video‚ the group leader Lynn Banez‚ illustrates various methods of skills training in a theme-centered group session (Alexandria‚ VA: Microtraining Associates; 1:25‚ 2002). According to Ivey (Alexandria‚ VA: Microtraining Associates; 2002)‚ the Microskills approach is

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    IB Assignment

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    global Korean motor industry. 1st ed. London: Routledge. Johnson‚ J.‚ & Tellis‚ G. (2008). Drivers of success for market entry into China and India. Journal Of Marketing‚ 72(3)‚ 1--13. Lim‚ Y. (1997). Hyundai crisis: Its development and resolution. Group‚ 2000(2001). López-Duarte‚ C. and Vidal-Suárez‚ M.‚ 2010. External uncertainty and entry mode choice: Cultural distance‚ political risk and language diversity. International Business Review‚ [online] 19(6)‚ pp.575-588. Available at: <http://dx.doi

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    Mahindra Project

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    People’s Education Society and Trust’s Belgaum Institute of Management Studies‚ MBA‚ Belgaum. (Approved by AICTE & Affiliated to Karnataka University Dharwad) “A STUDY ON CUSTOMER SATISFACTION LEVEL REGARDING AFTER SALES SERVICES OF MAHINDRA & MAHINDRA AT SUTARIA AUTOMOBILES SERVICE CENTER BELGAUM” A Report Submitted in Partial Fulfillment of The Requirement for the Award of MASTER’S DEGREE IN BUSINESS ADMINISTRATION 2005-2006 Submitted by GIREESH .A. KALE Exam No. MBA05006014

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    Q1 2012 www.businessmonitor.com VIeTNAM AUTOS RepORT INCLUDES BMI’S FORECASTS ISSN 1749-0286 published by Business Monitor International Ltd. VIETNAM AUTOS REPORT Q1 2012 INCLUDING 5-YEAR FORECASTS TO 2016 Part of BMI’s Industry Report & Forecasts Series Published by: Business Monitor International Copy deadline: October 2011 Business Monitor International 85 Queen Victoria Street London‚ EC4V 4AB UK Tel: +44 (0) 20 7248 0468 Fax: +44 (0) 20 7248 0467 Email: subs@businessmonitor

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    Business and Society Risk management analysis of Volkswagen Group AG Introduction This paper aims at identifying the main issues Volkswagen AG faces and offering a few possible solutions to overcoming them. To do so‚ we first probe the strengths and weaknesses of the automakers as well as the possible opportunities that lie ahead. Then‚ we identify the greatest threats faced by the corporation. We continue by offering a set of recommendations that aim to exploit opportunities and to

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