REPORT ON VIRGIN GROUP . Submitted By: - SHANTANU SHARMA JYOTSNA SAIGAL NIKITA NARANG. RUHAAN PARVEZ. SUROJIT DAS. STUTI GARG. Submitted By: - SHANTANU SHARMA JYOTSNA SAIGAL NIKITA NARANG. RUHAAN PARVEZ. SUROJIT DAS.
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Apollo Group Inc. was launched in 1976. John Sperling came up with the idea that rather than catering to 18-22 year olds he focused on the neglected market of working adults and he recruited working professionals as teachers rather than tenured professors. The University of Phoenix Online has more than 18‚000 faculties‚ only about 450 are full time. Sperling ran his University to make money‚ despite the critiques from the education establishment. Sperling faced failure everyday for the first 10 years
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Case write-off Alibaba Group Introduction: Jack Ma‚ who has a foreseen‚ started the Alibaba Company after his visit to U.S. He found that China jump into the online commerce market really soon. The company was focused on B2B business and its initial goal is to help small Chinese manufacturers connect with buyers. Alibaba grew quickly and still growing. It launched several wholly owned subsidiaries‚ such as Taobao‚ Alipay‚ Alisoft. Alibaba group is considered to be a huge success among
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Are interest groups useful or harmful? Interest groups‚ also referred to as: special interests‚ pressure groups‚ organized interests‚ nongovernmental organizations (NGOs)‚ political groups‚ lobby groups and public interest groups‚ are organized collections of people or organizations whose goal is to influence public policy (511). ‘Interest groups’ is a term that encompasses a variety of organized groups including public interest groups‚ business and economic groups‚ governmental unites‚ and political
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Group Membership Moreland and Levine’s (1982) Model of Group Membership consist of five phases. These five phases are associated with some sort of social role. A year ago‚ I took a class called Group Dynamics. The objective of this class was to learn how to work within a group in a workplace environment and how to be a better leader. The first week of class the professor announced that groups would be formed the next class meeting and students were to maintain these groups for the remainder of
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APSY 3145 Qualitative Research Methods Week 4 Presentation Focus Groups How to design and conduct a focus group interview? Chan Ming Chung‚ Daniel Chan Ying Wa‚ Cindy Yip Chun Hin‚ Hinry Brief Contents • What is the focus group? • How to conduct it? • Basic ingredients in focus groups. • Problem of confidentiality • Pro & Con • Limitation What is the focus group? • An interview with several people • Emphasize a specific topic • Extensively use in market and social research • Interested in how
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Special Interests POL110 – U.S. Government Dr. Leah Raby Carlos A. Machado Z. June 9th‚ 2013 An interest group‚ also called an advocacy group or lobbying group‚ is a group of people or a no-profit organization that is determined to make or prevent changes in public policy without seeking political control (Wilson 2009). These include environmental‚ consumer‚ and political. Interest groups can be traced since the preindustrial years from 1830s to the 1870s‚ it was integrated by middle class citizens
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Peer groups are an important influence throughout one’s life‚ but they are more critical during the developmental years of childhood and adolescence. There is often controversy about the influence of a peer group versus parental influence‚ particularly during adolescence. Recent studies show that parents continue to have significant influence‚ even during adolescence‚ a reassuring finding for many parents. It appears that the power of the peer group becomes more important when the family relationships
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Reference Groups People in a secondary or formal group interact on a less personal level than in a primary group‚ and their relationships are temporary rather than long lasting. Since secondary groups are established to perform functions‚ people’s roles are more interchangeable. Formal Virtual Group or Community: web based consumer group. • EBay: a virtual community‚ where goods and services are exchanged for money. • The pressure to outbid the competition. Formal Work Groups: individuals
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include brief description of background‚ purpose of the focus group‚ marketing research problem‚ and detailed focus group objectives (ie. What are the marketing research objectives for this piece of research?) 2.Method and Procedures: discuss how the focus group was implemented: the composition of the focus group; where‚ when and how the focus group was conducted 3.Summary of Findings: briefly outline the key findings of your focus group‚ reactions‚ perceptions‚ and add in one or two verbatim comments
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