"Volkswagen logo" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 13 of 50 - About 500 Essays
  • Powerful Essays

    Case Study Vw/Porsche

    • 7446 Words
    • 30 Pages

    Volkswagen and Porsche One Family‚ Two Car Companies‚ & a Battle for Corporate Control Dr. Heike Nolte University of Applied Sciences Emden-Leer Constantiaplatz 4 26723 Emden‚ Germany Tel: +49 4921 807 1007 Fax: +49 4821 807 1228 heike.nolte@hs-emden-leer.de Dr. Alva Wright Butcher School of Business and Leadership University of Puget Sound 1500 N. Warner St. #1032 Tacoma‚ WA 98416-1032 Tel: 253- 879-3349 Fax: 253-879-3156 butcher@pugetsound.edu Supported by a 2011 NIBEN Curriculum Development

    Premium Porsche Volkswagen

    • 7446 Words
    • 30 Pages
    Powerful Essays
  • Powerful Essays

    Vw Marketing

    • 15650 Words
    • 63 Pages

    | Marketing Plan for the Volkswagen AG | Strategic situation of the company | | | | Author: Patryk Borkowski 144008 30th May 2012 AP Degree in Marketing Management Author: Patryk Borkowski 144008 Assignment: Final Project Supervisor:

    Premium Volkswagen

    • 15650 Words
    • 63 Pages
    Powerful Essays
  • Satisfactory Essays

    case study

    • 317 Words
    • 2 Pages

    Chapter 5 When you’re Big‚ You Can Be Your Own B2B E-Marketing Summary: Volkswagen AG offers eight brand of automobiles Volkswagen (passenger) ‚ Volkswagen commercial vehicle ‚ VWgroupsupply.com handles 90 percent of Volkswagen global purchases. Almost all requirements for quotes contact negotiations‚ catalog updating and buying‚ and purchase-order management‚ vehicle program management‚ and payments are handle electronically and online through VWgroupsupply.com. Has in essence

    Premium Marketing Management Volkswagen

    • 317 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Bugatti Veyron

    • 984 Words
    • 4 Pages

    developed by Volkswagen Group and produced by Bugatti Automobiles SAS at their headquarters in Château Saint Jean in Molsheim (Alsace‚ France)‚ the Veyron’s chief designer was Hartmut Warkuss‚ and the exterior was designed by Jozef Kabaň of Volkswagen‚ And much of the engineering work being conducted under the guidance of Bugatti Engineering chief Wolfgang Schreiber. Though commissioned by Volkswagen‚ this car is only sold through the Bugatti manufacturers and cannot be found at any Volkswagen dealer.

    Premium Bugatti Veyron Internal combustion engine Volkswagen

    • 984 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Vw History

    • 527 Words
    • 3 Pages

    History Volkswagen was founded in 1938 by Ferdinand Porsche and Robert Lay. Under the idea that every person should be able to afford and drive a car‚ Hitler asked Ferdinand Porsche to redesign his previous models and make it affordable for the working class. Volkswagen means “town’s car” or “people’s car” and under this idea‚ in 1938 the “KdF-Wagen” was born. This model was the first Volkswagen Beetle. This first Beetle model tried to be more economically efficient‚ user friendly and affordable

    Premium Volkswagen

    • 527 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Porsche Mini-Case

    • 1016 Words
    • 5 Pages

    it relies on currency hedging. Even though the currency hedging generated positive results it is still considered risky and shareholders would be happier if this strategy were no longer used. In 2005 Porsche took a 20% ownership position in Volkswagen in order to eliminate possible hostile acquisitions of VW. This investment cost 3 billion Euros. Shareholders were not happy with this decision and felt yet again unvalued‚ especially since the family linkages between the two companies were well

    Premium Automotive industry Stock market Stock

    • 1016 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    The future communicator

    • 8977 Words
    • 36 Pages

    443 SEEMA GUPTA VOLKSWAGEN IN INDIA In just 4 years since Volkswagen (VW) set up its India operations‚ it had captured a 3.6% market share - something the Detroit giants had not been able to do after more than a decade in the country (Exhibit 1). VW was the flagship brand of the Volkswagen group‚ which also owned Audi‚ Bentley‚ Bugatti‚ Lamborghini‚ Porsche‚ SEAT‚ and Skoda. In India‚ the group was present with Skoda‚ Audi‚ and VW.1 Maik Stephan‚ Managing Director‚ Volkswagen Group Sales India

    Premium Volkswagen Brand Audi

    • 8977 Words
    • 36 Pages
    Powerful Essays
  • Powerful Essays

    COMMUNICATION STRATEGIES 4 Analysis of Marketing Strategies 4 Analysis of Communication Strategies 5 COMPETITIVE DIFFERENTIATION 6 RECOMMENDATIONS 9 CONCLUSION 13 APPENDIX 14 REFERENCES 15 INTRODUCTION The Volkswagen group entered the Indian market with three brands‚ Skoda in 2001‚ Audi in 2004 and Volkswagen (VW) in 2007. In 2011 VW had 3.6% market share in the Indian market and targeted to increase their market share to 5% by 2015. This paper will review and analyze challenges in VW’s communication and

    Premium Marketing Volkswagen

    • 2152 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Think Small Campaign

    • 442 Words
    • 2 Pages

    Think Small was an advertising campaign for the Volkswagen Beetle‚ created by Julian Koenig[1] at the Doyle Dane Bernbach (DDB) agency in the 1950s.[2][3] It was ranked as the best advertising campaign of the twentieth century by Ad Age‚[2] in a survey of North American advertisements. The campaign has been considered so successful that it "did much more than boost sales and build a lifetime of brand loyalty [...] The ad‚ and the work of the ad agency behind it‚ changed the very nature of advertising—from

    Premium Volkswagen Advertising

    • 442 Words
    • 2 Pages
    Good Essays
  • Good Essays

    After reviewing the United States v. Parks case‚ I believe that Parks should have been charged with a crime. The responsible corporate officer doctrine states that even if the corporate officer did not know about the crime or engage in the crime then the court can still find the officer criminally liable (Kubasek‚ 2017 p. 161). In this case‚ Parks received a warning letter from the Food and Drug Administration and still failed to correct the unsanitary conditions. Parks should be convicted even

    Premium Crime Automobile Ford Motor Company

    • 318 Words
    • 2 Pages
    Good Essays
Page 1 10 11 12 13 14 15 16 17 50