definition: Audi is a German car manufacture company founded in Zwickau‚ Germany on 16 July 1909. It is founded by August Horch. Audi cars are considered as a luxury vehicles because of its brand reputation. From the 1996 the 99.5 % of Audi is own by Volkswagen group. (www.audi.co.uk‚ accessed on 04 April 2012) [pic] Source: (www.motorpassion.com‚ accessed on 04 April 2012) The emblem of Audi four ring shows that Audi is the oldest car manufacture company of Germany. The four connected ring means the
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b) In Western Europe the car industry is stagnating due to market saturation and overproduction. Like many other car manufacturers Volkswagen Group (Volkswagen AG) owns a portfolio of car brands. Many of them are produced in the same plants and are targeting similar customer groups (e.g. Seat and Skoda). Discuss whether this strategy makes sense and how Volkswagen Group should position itself in the future. c) Euro Disney‚ despite being Europe’s most visited tourist attraction‚ has faced significant
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PESTEL Analysis on Apple Inc. In analysing the macro-environment‚ it is important to identify the factors that might influence the organisation’s demand and supply levels and its cost (Kotter and Schlesinger‚ 1991; Johnson and Scholes‚ 1993). A PESTEL is one of the frameworks that help to understand market growth or decline‚ business position‚ potential and direction for operations (Kotler‚ 1998). PESTEL analysis is also useful when entering a new market or starting business operations in a new
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Business strategy file: PSA Peugeot Citroën History of PSA Peugeot Citroën PSA (Peugeot Société Anonyme) was founded in 1966 by the Peugeot family in order to be the holding of the Société des automobiles Peugeot. This company was founded in 1810 originally producing wind Moulin‚ but then focusing on the car sector in 1891‚ becoming one of the first company of the world in this sector. It officially became Société des automobiles Peugeot in 1896. PSA will become PSA Peugeot
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Political Toyota had a lot of help from japan government‚ including tax breaks. on the flip side‚ Toyota is expected to ’sell’ Indiana and its assets to the world. U.S. Sen. Dick Lugar commented on Toyota producing Camrys in Indiana: I applaud Governor Daniels and the Indiana legislature and all who are working together. First of all‚ to provide support for the governor and public officials to go to Japan and to other countries to tell about Indiana. Economic The opening of this
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PEST ANALYSIS FOR DIGI Political Factor The politichas been characterized by the relationship between the three main ethical groups.Goverment-controlled incumbent fixed-line operator TM continues to dominate the market ‚accounting for around 62% of the total communications revenue‚86% of the total fixed line services and revenues and via its celcom subsidiary – 38% of the toal cellular telephone services.The Malaysian government has a very active privatization program.Despite this‚a number of major
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Dimensions Components Impact on the strategy Weak to strong 1 2 3 4 5 Political 1. Relationship with public authority 2. European construction Economic 1. Construction of new economic spaces 2. Globalization Societal 1. Lifestyle Technological 1. Life cycle of technologies and innovations 2. Renewal of products and new use Environmental 1. Long term risks 2. Social responsibility Legal 1. Regulation/deregulation Political: To protect consumers but also to protect
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FINANCIAL SERVICES UK Banks: Performance Benchmarking Report Full Year Results 2012 kpmg.co.uk/banking Basis of preparation This report summarises the 2012 full year results of Barclays‚ HSBC‚ Lloyds Banking Group (Lloyds)‚ Royal Bank of Scotland (RBS) and Standard Chartered1. Whilst progressively more information has been given in results announcements in recent years‚ not all statutory accounts or Pillar 3 reports have been published at the date of this report‚ and therefore analysis
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[pic] EVALUATE A COMPANY’S COMPETITIVE POSITION AND MARKET POTENTIAL IN THE GLOBAL ECONOMY CASE STUDY: AUDI [pic] Team members: 1. NGUYEN Ngoc Khanh Chi 2. NGO Thi Nam Phuong 3. HUYNH Thi Bich Son 4. NGUYEN Truong Thinh 5. CHAU Ngoc Son Vu 6. DOGIELSKI David 7. NGUYEN Quoc Tuan TABLE OF CONTENT I/ FRAME WORK (Thinh) 4 A. IDENTIFY THE STRATEGIC BUSINESS
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Pest Analysis On Nokia - December 2nd‚ 2010 ________________________________________ Nokia Corporation (Finnish pronunciation: [ˈnɔkiɑ]) (OMX: NOK1V‚ NYSE: NOK‚ FWB: NOA3) is a Finnish multinational communications corporation that is headquartered in Keilaniemi‚ Espoo‚ a city neighbouring Finland’s capital Helsinki.[3] Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries‚ with over 123‚000 employees in 120 countries‚ sales in more than
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