NEW BRAND MANAGEMENT Creating and sustaining brand equity long term STRATEGIC J N KAPFERER I THE NEW BRAND MANAGEMENT STRATEGIC ii ‘After reading Kapferer’s book‚ you’ll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature.’ Philip Kotler‚ Northwestern University ‘A real thought provoker for marketing and business people. Strategic Brand Management is an essential
Premium Brand Branding
CHAPTER 11 International Strategic Management After studying this chapter‚ students should be able to: > Characterize the challenges of international strategic management. > Assess the basic strategic alternatives available to firms. > Distinguish and analyze the components of international strategy. > Describe the international strategic management process. > Identify and characterize the levels of international strategies
Premium Strategic management Strategic planning
Chapter 01 Strategic Management Multiple Choice Questions 1. (p. 3) Which of the following is an element of a firm’s remote external environment? A. Competition B. Suppliers C. Government agencies D. Economic and social conditions Difficulty: Easy Learning Objective: 1 2. (p. 3) Which of the following is NOT a part of a firm’s immediate external environment? A. Technological development B. Competitors C. Suppliers D. Government agencies Difficulty: Easy Learning
Premium Strategic management
David "Strategic Management. Concepts and Cases"‚ 9th edition‚ Pearson Education‚ Inc.‚ 2003 ISBN 0-13-112372-6 Chapter 1: S.N. Levine‚ The Investment Managers Handbook‚ Irwin Professional Publishing CHAPTER OUTLINE What Is Strategic Management? Key Terms in Strategic Management The Strategic-Management Model Benefits of Strategic Management Why Some Firms Do No Strategic Planning Pitfalls in Strategic Planning Guidelines for Effective Strategic Management Business Ethics and Strategic Management
Premium Strategic management
Module (Strategic Management) Title of Assignment: A strategic analysis report prepared on request by Quattro limited. TABLE OF CONTENTS Cover page………………………………page 1 Table of contents………………………...................page 2 Executive summary……………………...................page 3 Introduction……………………………...................page 4 Finance function Deciding measures to use………………..................page5 Measuring profitability and productivity……….page 6-11 Non financial performance measures……………
Premium Marketing Financial ratios Generally Accepted Accounting Principles
Strategic Management in Action‚ 6e (Coulter) Chapter 1 Introducing the Concepts 1) Companies that use strategic management tend to have higher levels of performance. Answer: TRUE Diff: 2 Page Ref: 2 Topic: Explain Why Strategic Management Is Important AACSB: Reflective Thinking Objective: Define strategic management and identify its basic components 2) Strategy should be developed from a number of approaches rather than a single approach. Answer: TRUE Diff: 2 Page Ref:
Premium Strategic management Strategic planning Management
Management Chapter 10 Planning and Strategic Management Planning Overview Importance of Goals: Goals provide a sense of direction Goals focus our efforts Goals guide our plans and decisions Goals help us evaluate our progress The importance of planning at organizations The Hierarchy of Organization Plans Strategic Plans – Plans designed to meet an organization’s board goals. Operational Plans – Plans that contain details for carrying out‚ or implementing‚ those
Premium Strategic management Management Strategic planning
strategic management skills for MacDonals ’ SM 0374 Assignment Tutor: Tony Purdie Date: 09/05/2012 Word count: 3233 words Contents 1.0 Part A: Question 1 2 1.1 The Successful of McDonald’s Corporation 2 1.2 Reasons Underpinning Success 4 1.2.1 High Research and Development Group 4 1.2.2 Hamburger Universities 5 1.2.3 Talent Management System 5 1.2.4 to Satisfy Different Area of Customers’ Demand 5 1.2.5 Strong Brand Name 6 1.2.6 Franchising 6 1.2.7 High Performance
Premium Leadership Strategic management Fast food
Strategic Performance Management: Table of Contents Introduction: 2 Learning Outcome1: 2 1.1:-Links Between Strategic Performance and Team Performance: 2 1.2 Tools and Techniques to set Performance Targets: 3 1.3 Team performance tools to measure future team performance: 4 Performance Evaluation Software 5 Feedback 5 Coaching 5 Learning Outcome2: 6 2.1 Determine required performance targets within teams against current performance: 6 The KPT(Key Performance
Premium Management Team Human resource management
driving force in this competitive industry‚ the Porter’s five forces model was used to further analyze SilkAir’s position in the industry. The resources and competences of the company is what make it so successful and sustainable today. SilkAir’s strategic capabilities were accessed with the Value‚ Rarity‚ Inimitability‚ and Non-substitutability (VRIN) concept. Several attributes were factored into the success of SilkAir achieving sustainable competitive advantage in the industry. In summary‚ SilkAir
Premium Airline Singapore Airlines Low-cost carrier