CHAPTER-1 GENERAL INTRODUCTION 1.1 - Introduction to Transport In many countries‚ major investments are being made in public transport systems to make them more competitive in relation to other means of transport‚ most notably private vehicles. New services are being developed and old ones are being improved. However‚ an increase in supply (qualitatively or quantitatively) will not automatically lead to a corresponding increase in demand and satisfaction. To make sure that investment
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Table of contents Table of Acronymes 2 Executive sumury 2 1. Introduction 3 1.1. Characteristics of the industry 3 1.2. Arianespace Company and Ariane 5 3 1.1. Arianespace Strategy 5 2. Launcher building process: a fix position layout 6 2.1. The Babel tower of suppliers 6 2.2. The supply chain structure during the different steps of the process 8 3. Innovation 9 3.1. Process and product innovation 9 3.2. An open innovation opportunity 9 3.3. The dilemma of inovation
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2141484_daimler_mbc_day_20120329_02_schmidt_sales_marketing From http://www.daimler.com/Projects/c2c/channel/documents/2141484_daimler_mbc_day_20120329_02_schmidt_sales_marketing.pdf Average Age of Mercedes Customer Drops: A Younger‚ Sportier Look for Mercedes-Benz Pays off with U.S. Customers From http://daveknowscars.com/2010/12/14/average-age-of-mercedes-customer-drops-a-younger-sportier-look-for-mercedes-benz-pays-off-with-u-s-customers/ A younger‚ sportier look for Mercedes-Benz pays off with
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1.1 INTRODUCTION It is a true fact that if the customers are satisfied then the recommended to others. Word of mouth and customer satisfaction play a very important role in determining market perception about automobiles. Market perception determines the success of a company and so it is very important for the car manufacturers to measure the “willingness of existing users of a product to recommend it to others”. Car is one of the products which is purchased most significantly by Indian households
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Digital Radio — The Sound of the Future Background First there was digital television‚ called "the latest breakthrough in television." Now‚ digital radio is catching on as a popular form of broadcasting. The Federal Communications Commission (FCC) has moved a step closer to bringing digital radio to millions of Americans. What is Digital Radio Digital radio is the transmission and reception of sound that has been processed using technology comparable to that used in compact disc (CD) players
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In 2006 BMW Group confirmed its position as the world’s leading premium manufacturer in the automobile industry with record sales‚ and profits exceeding €4 billion1. Since its inception‚ the BMW brand has stood for one thing: sheer driving pleasure. For many BMW drivers‚ owning a BMW has symbolic meaning of quality‚ efficiency and engineering expertise. BMW’s long-standing marketing message has been simply “the ultimate driving machine”‚ which is now 33 years old‚ (Trout‚ 2005). In 2000‚ BMW linked
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It’s the looks that define a Marcos GT‚ and have done since its launch in 1964. Stylist Dennis Adams’ genius was in creating a car that resembled a schoolboy’s fantasy doodle on an exercise book but then making it real. A hit with the ‘in crowd’ in the 1960s and early ’70s – film director Sam Wanamaker had one‚ as did Rod Stewart and many other celebs – it’s always appealed to people who want to be seen in something different. But‚ crucially‚ it is also a true driver’s car‚ one that evolved from
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Write a story ending with: ’No one would believe this but this is the real truth’ I am at the park now. The same park that I went about twelve years ago. Nothing changed much over here. A bunch of kids are too engrossed playing with the slides‚ fighting among themselves on who will go down first. I almost laughed at the image of a scrawny little girl pushing an elderly plump girl on the swing‚ looking rather exhausted. Children are running all over the playground‚ their delight shrieks fill
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Self driving cars used to just be an idea‚ in fact an idea that is becoming a reality. These new cars are high tech and safer for the everyday life. There are already self driving cars on the road. In fact‚ the first thought of a car that could drive itself was in 1939‚ New York Worlds Fair‚ where visitors were presented a vision of automated highways. No progress was made until Google started testing cars in California in 2009. Google was being helped by some Stanford University (Gibbs‚ Samuel)
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can expect from their experience with an organization. It describes the experience and the value that this represents to the customer EXAMPLE Brand promise: Safety first RTBs: innovative safety systems => With innovative safety systems‚ driving a Volvo car makes me feel that my family is safe. BRAND ARCHITECTURE DEFINITION Brand architecture is the way in which the brands within a
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