Increased Safety and Decreased Attention Advanced Driver Assistance Systems are sweeping the automotive industry. Although they can help drivers avoid potential accidents‚ they are continually making drivers less concentrated on the road and more reliant on man-made machines to help them drive. There are a number of reasons why in recent years electronic driving aids have been developed and implemented at an ever-increasing rate. The first and foremost reason is safety (i.e. an unacceptable number
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ICT Folio Current technology Class : 2 Thomson Teacher : Pn Leader : Member : Submit Date : 3.3.2013 Stereo Display [pic] A stereo display (also 3D display) is a display device capable of conveying depth perception to the viewer by means of stereopsis for binocular vision. Real 3D displays displaying an image in three full dimensions. The most notable difference to stereoscopic displays with only
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In 2001‚ Satellite Radio was new technology that many felt would revolutionize the way we listen to radio. It was the first major advancement in radio since FM emerged in the 1960’s. Satellite radio is a radio service broadcast digitally-encoded audio to Earth-based receivers‚ either directly from an orbiting satellite‚ or from the satellite to the receiver via terrestrial repeater station. Receiver radios were primarily in cars but could be in households‚ offices or carried as portable devices
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Group A5 Guru Gobind Singh ji Aroon Sheshadari (10010) Piyush Kakkar (10030) Rahul Malhotra(10035) Vikram Arora(10057) Loma P Desai (10086) Vishwas Sharma (10119) Strategy for sustaining momentum for Tata Ace Brief Background of Ace y India ’s first mini truck y Launched in May 2005 y Tag line Small is Big y Answer to the marketing myopia of three wheelers Idea behind launching Tata Ace Market Situation y y y Govt plans of road expansion. High GDP growth rate positively
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The car industry environment is very complex due to the large number of product markets‚ buyers‚ suppliers and customers‚ which spread across the globe. As such‚ it has often been described as "the industry of all industries". There are various forces that influence this environment. Hence‚ this report analyzes some of the political‚ economic‚ socio-cultural and technological trends‚ key to understanding their impact on the industry‚ with particular reference to the Western European market. First
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What a strange word‚ “positioning.” Its origins are shrouded in the fog of history. The popular marketing writers‚ Jack Trout and Al Ries‚ started talking about position or positioning in 1972 or thereabouts‚ and took credit later for having invented positioning. However‚ I believe that positioning was an emerging concept and a term‚ in at least limited use‚ within the marketing and advertising community at the time that Trout and Ries first wrote about it. Certainly‚ the basic concepts of positioning
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Motor Company to be well known out there in the business and to create long lasting alliances for their future benefit. Ford is an enormous company that owns different car brands in today’s market. Lincoln‚ Mercury‚ Land Rover‚ Aston Martin and Volvo make part of an alliance that is run by Ford. Ford was in big trouble with their decentralized logistic operations because they had 20 North American assembly plants
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Bio-Energy Valley which is planning to increase the bio economy of the region. Some of the top contributors to the economy of Ghent are R&D‚ shipping‚ chemical‚ steel‚ logistics‚ education and tourism. The largest employers in Ghent are ArcelorMittal‚ Volvo‚ Honda‚ Ablynx‚ Bayer Corp Science‚ PwC and Eastman
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Chapter 1 Related Theory Discussion 1.1 Brand: The American Marketing Association defines a brand as a "Name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller ’s good or service as distinct from those of other sellers." A brand can take many forms‚ including a name‚ sign‚ symbol‚ color combination or slogan. For example‚ Coca Cola is the name of a brand make by a particular company. 1.2 Local brand: A local brand is a brand that is sold and marketed (distributed and
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The Mobile Playbook Jason Spero Head of Global Mobile Sales & Strategy Google Confidential and Proprietary 1 WHY MOBILE Google Confidential and Proprietary 2 Buzz around mobile advertising challenges Google Confidential and Proprietary 3 Buzz around mobile monetization challenges Google Confidential and Proprietary 4 Mobile integral to everyone’s lives Mobile everywhere and growing • Over 50% of Americans now own a smartphone1 • Globally‚ mobile devices will outnumber
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