MALAYSIA AIRLINE SYSTEM BHD (MAS). Company Profile Malaysia Airlines started when a joint initiative of the Ocean Steamship Company of Liverpool‚ the Straits Steamship of Singapore and Imperial Airways led to a proposal to the Colonial Staraits Settlement government to run air service between Penang and Singapore. The result was incorporation of Malayan Airways Limited (MAL) on 12 October 1937. On 2 April 1947‚ MAL took to the skies with its first commercial flight as the national airline. However
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The United States airline Industry is a complex business that is affected by many internal and external factors. The successes and failures of this industry are constantly fluctuating over time. While deregulation brought great triumph and positive change‚ the tragedy of 9/11 was the initial factor leading to the downward spiral of failure that the current airlines face today (Siddiqi‚ 2009). Currently‚ the International Air Transport Association reported that the airline industry suffered a net
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SWOT analysis Strength 1. Innovation: * “Track check bags” 2. Market share leadership 3. Strong management team 4. Strong brand equity 5. Flights are usually on time 6. The merger and acquisition | Weakness * The number of cancelling flights is a little high * The customer service is bad because in some occasion the customer can’t found the delta representative in the airport. * Lack of online presence * In some aircrafts the seats are uncomfortable and narrow
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A PESTEL analysis of Chinas current economy With China economic growth rapidly‚ more and more business people like to invest on chinese market. Meanwhile‚ multinational investment is always a good condition for economics’ grow and prosperity as well. In order to attract foreign direct investment and run a successful business in China‚ it is important to analyzing the macro-environment‚ and identify the factors that could affect the organization’s economy‚ such as supply and demand and its costs.
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tagline. This short-haul airline believes that by focusing on friendly service‚ speed and frequent point-to-point departures‚ its low pricing is able to compete against car transportation. While other competitors try to delight customers by investing in meals‚ airport lounges and seating selections‚ Southwest chooses to eliminate or reduces investments in these industry’s competitive factors. As a result‚ Southwest’s low prices are unbeatable making them the preferred airline in the industry. With a
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DELTA AIR LINES‚ INC. Consolidated Balance Sheets | | | | | | | | | | | | |December 31‚ | | |(in millions) | |2008 | | |2007 | | |ASSETS
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office with a plan to start a low-cost/low-fare airline that would shuttle passengers between San Antonio‚ Dallas‚ and Houston. Thought of this idea because businessmen were complaining about the commute. 1967: Kelleher filed papers to incorporate the new airline and submitted an application to the Texas Aeronautics Commission for the new company to serve Dallas‚ Houston‚ and San Antonio. ------4 year legal and regulatory battle from rival airlines------ 1971 (January): Lamar Muse brought in
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SWOT analysis for Air China The airline industry has undergone significant restructuring in recent years.Airlines‚ formerly rivals in a highly regulated industry‚ have become opportunisticseekers of co-operation. In today’s world‚ mega-carriers and small airlines areworking together rather than competing with one another. Forms of co-operation include sub-contracting‚ code sharing‚ franchising and theformation of global marketing networks. Such alliances allow firms to focus on their respective
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work in tall hierarchical structures like that of the Emirates Airline have a tendency of being less motivated. It is due to the communication barriers and lack of involvement in decisions of the company that affects them. It is the responsibility of the company‚ especially the human resource manager to ensure that the employees’ morale is raised. One of the ways of improving the employees’ motivation is through teamwork. Emirates Airlines is among the leaders in the aviation industry on the promotion
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Introduction Emirates‚ a Dubai‚ United Arab Emirates based airline is a subsidiary of The Emirates Group‚ owned by the government of Dubai. Emirates Airlines is crowned as the largest amongst its competitors in the Middle East as it operates nearly 3‚400 flights per week from its hub‚ Dubai International Airport‚ to more than 142 cities in 78 countries across six continents Emirates is renowned as a strong brand as it has emerged as a leader in the aviation industry‚ particularly in terms of service
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