USER INNOVATION CLASS LEGO Case Study Simone Grancini Giovanni Giuseppe Savini HS 2010 User Innovation 1 AGENDA The Company‚ analysis History Today Tomorrow Collaborative Innovation Theory‚ evolution Tools Lego User Innovation Strategy Lego Board Games Lego “Design By Me” Costs and Benefits Q&A HS 2010 User Innovation 2 LOGIC BEHIND ANALYSIS History presentation structure: Focus on main learning points under: Product Development perspective Growth
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Integrated Brand Communications MKT4070 TABLE OF CONTENTS INTRODUCTION 3 QUESTION 1. (a) Critical analysis of LEGO’s SWOT in 2004 3 QUESTION 1.(b) LEGO’s communication effects and objectives post 2004 considering its SWOT in 2004 6 QUESTION 2. Application of various concepts applied by LEGO as a part of the IMC programme 8 (a) POSITIONING STRATEGY AND POSTIOING TACTICS 8 (b) BRAND NARRATIVES 9 (c) BRAND ENCOUNTERS 10 (d) BRAND COVERSATIONS 12 QUESTION 3. Critical evaluation
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Winterfell Castle Sketch Overview Lego sets have been around for the past 50 years and have been enjoyed by people from all around the world. Very recently‚ Lego released a website called “Lego Cuusoo” through which people can create and submit their own ideas for a Lego project. Following the submission of the project onto the website‚ a voting process occurs; if enough support is gathered‚ the project moves into the production stage and is then sold through Lego. The revenue is shared with the developer
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Introduction In this report I will focus on toy manufacturing company called LEGO and its goals of expending their business in China. The project will contain of 10 pages which will include internal and external analyses of the company and chosen country environment or market. In this project I will try to analyze Chinese market for toys with the purpose of reaching a better foundation for decision regarding their strategic situation. I will use information from books‚ internet and my decisions
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Case Analysis March 29‚ 2012 Presented by: Johnny Burns – Cara Dickinson Joe Martini – Jaime Mizrahi Executive Summary LEGO all started in the workshop of Ole Christiansen‚ who was a carpenter from Billund‚ Denmark. He began making wooden toys in 1932 and by 1934 the company LEGO was formed. LEGO expanded to producing plastic toys in 1947. By 1949‚ the infamous interlocking plastic pieces were crafted. The business of LEGO was ecstatic up until the 21st century. However‚ with an extreme
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SWOT Analysis LEGO GROUP Strenght: 1. LEGO Group in terms of sales is the world’s sixth-largest toy manufacturer[1]. 2. The Lego Group company today provides toys‚ experiences and teaching materials for children in more than 130 countries; 3. LEGO.com is the official website of the LEGO Group. The website is made on 16 languages; 4. The Lego group has built up the brand‚ it developed the larger Duplo series[2]. LEGO DUPLO - fun to the youngest; 5. Legoland theme
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Mgt372.07 Journal # 04 Samia Farhana Syeda Wasima Hossain Chowdhury Farhat Asiya Nidhi 1110733030 1111275030 1010313030 Lego builds yet another record profit to become world’s top toymaker Summary: Lego‚ the most familiar brand name for children’s toys‚ has re-established its position into the world’s most profitable toy maker ahead of Barbie’s Mattel. But a decade ago‚ this Danish company was struggling highly to sustain in the industry as sales were declining at the rate of 26% each
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REBRANDING LEGO 1 BSc (IM) 6th semester‚ Bachelor Thesis Authors: Binh Thi Le Supervisor: Berit Kamp REBRANDING LEGO. AN ANALYSIS OF CAUSES AND SOLUTIONS IMPLEMENTED. Department of Marketing and Statistics Aarhus School of Business [02nd May 2011] REBRANDING LEGO Abstract 2 This paper describes the seven-year rebranding process undergone by the LEGO Group in between 2004 and 2010. In the first part of the paper there is a focus on describing the relevant literature concerning
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Project definition: LEGO is one of the largest companies in Denmark and a company with a very strong brand. But even so‚ their economy fell apart in 2003-2004 and we are interested in what they did wrong and what they did to turn their significant loss around to a profit in 2005. So our problem is: What caused LEGO’s financial problems in and what did they do to turn it around? This is very relevant‚ because it shows how even one of the biggest brands in a market can’t afford to relax in any aspect
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The LEGO Group A short presentation 2011 2 The LeGO GrOup 2011 Contents It all began in 1932 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 The LeGO Group in key figures . . . . . . . . . . . . . . . . . . . . . . 5 Focus on growth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Organization . . . . . . . . . . . . . . .
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