The Lego Group Proudly represented by –Aye Chan Myat Phyo Myat Thurein Lin Lin Thandar Htay 1 Introduction Agenda 2 Lego Toys 3 Lego Fashion 4 Lego Games Founder – Ole Kirk Christiansen(1891-1958) Main Country - Denmark Lego bricks Ole Kirk ‘s House The motto of the Lego Group “Det bedste er ikke for godt” (In Danish) “The best is the best” (In English) Godtfred Christiansen (1845-1928) Current CEO – Jorgen Vig Knudstorp (1968-present) Logos has changed many times… 1935 1940
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CSR & Sustainability Case Study The LEGO Group CSR & Sustainability Case Study The LEGO Group Introduction The LEGO Group is a privately held company based in Billund‚ Denmark. It was founded in 1932 by Ole Kirk Kristiansen‚ initially a small carpenter’s workshop (Lego Group‚ 2011). It has since grown into a modern‚ global enterprise that is now‚ in terms of sales‚ the world’s fourth-largest manufacturer of toys (Keynote‚ 2010). The LEGO Groups core product is a line of plastic
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is a trade-off between cost and quality. LEGO has a functional structure as it is split into sectors such as markets & products‚ global supply chain & community‚ education & direct. Under each of these functions are executives for each product and regional area‚ which proves for an effective centralised communication structure. Since its creation LEGO has been privately owned by the Kirk Kristiansen family. The Corporate management of LEGO consists of the CEO‚ CFO & 4 executive
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strategy development at LEGO. The advent of competitors and research contrary to what LEGO was basing its strategy on up to that point proved to be a focal point for the company. Objectives were set out and adopted and the company moved on. LEGO had difficulty in accessing and reading the market. Once this was highlighted‚ with the aid of a new COO‚ the company restructured and went on a cost cutting expedition – freeing up resources to assist with the long term objectives. LEGO suffered a sharp decline
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20101233 20054057 Assignment Title : The LEGO Group: working with strategy. Date : 03 March 2012 Programme : BTECH-MANAGEMENT IV Question 1 Explain how the development of strategy at the LEGO Group reflect the key characteristics of strategic management outlined in section 1.2 and in the model in Figure 1.4? “Strategy is the long-term direction of an organization” (Johnson‚ Whittington and Scholes‚ 2011‚ p.3). The LEGO Group started with the manufacture of stepladders‚
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such as The Lego Group and its’ competition‚ to give any downward variability in quality‚ price and how much their customers value their toys for entertainment. The toy industry is a very saturated market with little room for a drop off in market share. Most organizations within this industry had to find ways to cut cost through their multiple channels in order to make the largest return on the slim margins that this market has for “luxury items” such as toys. This meant that The Lego Group had to
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At first‚ Legos help me cope with my asthma and with all the ridicule that comes with it. My peers tease me because I’m slow. They make me run because they know I’ll never catch them. I feel rejected in the world‚ but when I play Legos it becomes my world. A bridge here‚ and building there. I can create and design with unimaginable freedom. When people see my architecture
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innovations in an important role of the organization. When designers want to innovate something they need to think outside the room not inside the room. The Lego Group is one of the examples that showing how toys designer using their creative to create Lego by think outside the box (Elamsy‚ 2014). In 1932‚ Ole Kirk Khristiansen created the Lego Group and innovate the wooden toys that are radical
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Executive Summary This strategic analysis report has been completed on the Lego group between the years 2004 and 2014‚ ten years of comprehensive change for the company. Lego started out in humble beginnings in 1932 where only ten employees existed. Children quickly adopted Lego building blocks as a new and innovative way of learning. This lead to a large customer base and product recognition was growing. Lego had a variety of strategic opportunities available to them throughout their growth and
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tremendously successful? Have you ever tried to “LEGO”? “LEGO” is toy of men and women of all ages in the world. I want to talk about Lego that has been tremendously successful. • First‚ the origin of “LEGO” The Lego Group began in the workshop of Ole Kirk Christiansen (1891–1958)‚ a carpenter from Billund‚ Denmark‚ who began making wooden toys in 1932. He made toys for his son. • Second‚ what does “LEGO” means? In 1934‚ his company came to be called "LEGO"‚ derived from the Danish phrase leg godt‚ which
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