SAMSUNG SECA: REDEFINING A BRAND CASE STUDY 1. Problem Identification Samsung SECA has successfully repositioned itself from an unremarkable producer of low-to-mid-market customer electronics and computer components into a provider of stylish‚ leading-edge consumer electronics due to its shift towards digital technology. Despite efforts to redefine the Samsung brand which included aggressive promotional spending and launching of a number of high-end‚ “marquee” products‚ the old brand perception
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Group 2 Samsung Electronics Executive Summary Recent quality related issues have put Samsung Electronics‚ one of the world’s largest technology companies at risk. These quality concerns‚ spiked through recent recalls and external complaints‚ have generated a flow of bad news coming to the desk of quality director Kevin Sarni. The issues most commonly found within the complaints related to display issues‚ customer service support‚ faulty electric components‚ audio‚ and safety. Of the main
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Indian Pharmaceutical Sector Analysis Contents: * Introduction * Market Size & Growth Rates * Market Segmentation * Key Players in Pharma Industry * Market Drivers * Challenges for Pharma Industry * SWOT Analysis * References Introduction Indian Pharmaceutical Industry is one of the success stories of modern India. The wide ranging capabilities in the complex field of drug manufacture & technology has established India as one of the major producer of
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To: Mr. Kun Hee Lee‚ Chairman‚ Samsung Group From: Senior Consultant‚ S&S Consulting Re: The Samsung Group opportunities of future expansion Date: August 14‚ 2008 Executive Summary: After extensive research‚ S&S consultants have evaluated some of the opportunities that could better position The Samsung Group among their rival competitors in the Memory Industry as well as technological advancement. S&S consulting will help answer some of the questions that Samsung Group may have. We will analyze
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SUMMARY Critical Analysis of Pharm.D. in India: Exploring the Way Ahead INTRODUCTION: Pharmacy education in India was mainly focused on pharmaceutical science courses rather than clinical/pharmacotherapeutic courses until 2008‚ when Pharm.D. was introduced and began to be offered in India‚ to focus towards clinical and community aspects. The study was conducted to analyse the current scenario of Pharm.D. in India and look at possible issues & options. OBJECTIVE: The main objective of
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MANAGEMENT UNIV. MERCU BUANA STUDY CASE MARKETING MANAGEMENT Samsung Electronics Company : Question for Study Case discussion: 1. What are the ingredients of SEC’s corporate turnaround strategy? What are the implications for marketing mix policies? 2. How strong is the Samsung brand? Can Samsung pass Sony and become a top ten global brand? 3. As Chief Marketing Officer‚ what are Kim’s role and responsibilities? 4. What does Samsung (and Kim) have to do to become one of the top ten brands in the
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order to gain competitive advantage. These decisions are usually complex in nature which can affect the operational decisions of the business and is usually made in situations of uncertainty. This assignment is to provide a strategic Fit Analysis of Starbucks India within the International business segment. 1.1 Overview of Starbucks Starbucks Corporation is a global coffee company and coffeehouse chain‚ which began in 1971 as a roaster and retailer of whole bean and ground coffee‚ tea and spices
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Analysis of Financial Ratios On Bank Of India By S Raj Sharan Roll No. 28 Index Topics Page No 1. Introduction..…………………………………………………………... 2 2. Spread Analysis …………………………………………………….... 3 3. Efficiency Ratios ………………………………………………………. 5 4. Growth Ratios …………………………………………………………. 7 5. Profitability Ratios …………………………………………………… 8 6. Valuation Ratios ………………………………………………………. 9 7. Asset Quality & Capital..…………………………………………..11 8. Overall Analysis against the Competitors …………………12 Page | 1
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INTRODUCTION Air India is India’s national airline‚ owned by the Government of India. It was started as Tata Airlines‚ a private venture by the Tata Group‚ in 1932. It was nationalised by the government in 1946 and renamed Air India. For a long‚ long time‚ Air India has been the sole Indian airline flying overseas. Later‚ another airline Indian‚ also owned by the government‚ started operating in select Asian routes. In 1962‚ Air India became the world’s first all-jet airline and its name was
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------------------------------------------------- 2.9 SWOT ANALYSIS The overall evaluation of a company’s strengths‚ weaknesses‚ opportunities‚ and threats is called SWOT analysis. It’s way of monitoring the external and internal marketing environment. INTERNAL ENVIRONMENT (STRENGTHS & WEAKNESSES) Every business organization has certain strengths and weaknesses. The best way to develop a business is to take advantage of their strengths and remove their weaknesses. The best way to evaluate
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