Foundation of NCLH 4 2.1. Imprint hypothesis 4 3. Organizational structure development 5 4. Growth of NCLH 7 4.1. Vertical boundaries 8 4.2. Core competence 8 4.3. Horizontal boundaries 8 4.4. Diversification 9 5. VRIN analysis 9 6. Porters Five Forces 10 6.1. The cruise industry 10 6.2. Competition in the cruise industry 10 6.3. Treats of new entrants 11 6.4. Bargaining power of suppliers 11 6.5. Bargaining power of buyers 12
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INTRODUCTION Louis Vuitton is one the world biggest brands in the luxury apparel segment. It essentially caters to a niche market segment due to its high prices and exclusive apparels. Louis Vuitton is a flagship of the Moett Hennessy Louis Vuitton (LVMH) Group. The flagship of LVMH‚ Louis Vuitton has been a major driving force behind the growth of the LVMH Group. The Company has seen various changes in the operations and strategies over the years‚ which have helped it evolve and maintain its premium
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Real world situation – Dell Inc. Dell Inc. was founded in 1984 by Michael S. Dell‚ who developed the supply chain formula‚ which would end up making Dell one of the world leaders in PC sales. When applying the resource-based view and the VRIN-framework to Dell‚ it becomes clear that Dell has a definite competitive advantage. Dell’s success-formula combines several resources which are “unique‚ valuable to customers‚ and difficult to imitate”. What makes Dell so special‚ is the fact that it does
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If Marketing Is Not Advertising - What Is It? Marketing Framework Market Research and Buyer Behaviour Understanding the behaviour of buyers in your target group is crucial in marketing. Now more than ever‚ success is dependant upon market research and identifying and meeting customer needs at a profit. ‘Zara’ have recently become the world’s largest clothing retailer‚ ‘by focusing on understanding consumer needs and behaviour and by providing value to the customer’. Through intense
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term measure. An example of using a strategic change is when an airline realizes that it is not making profit on a certain route it may decide to direct more flights to another route that it has analyzed to have more passengers or slash prices as Ryanair‚ a European airline‚ did. A tactical change may be to implement a business class for a
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continued passion and innovation has drive Microsoft and the software industry to success. The two prime examples of these two different sorts of leadership within the same industry are of Richard Branson (Virgin Atlantic) and Michael O’Leary (Ryanair). These two entrepreneurial leaders are both considered effective but in totally different ways with Sir Richard Branson claiming you can’t be a good leader if you don’t genuinely like people” is how he defines good leadership and management style
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increasing price of oil‚ (especially peak prices of summer 2008) followed by global economic recession from fall 2008‚ that made many stock prices plunge. Add to this the fierce competition of the other low-cost airlines such as easyJet or RyanAir‚ operating from Ireland and its attractive taxes‚ and the competition with Gulf companies. These companies entered the increasing market and draw to them an important share of the new and former customers‚ forcing former major companies to vied with
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Strategic Management the Resources and Capabilities of Coca-Cola Tutors name: Akin Ajolo In the competitive corporate world it is very important for organizations to have a strategy. This strategy should be based on resources and capabilities that the firm has and also taking into consideration the opportunities that arise in the external environment enabling companies to achieve sustainable competitive advantage
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6.5 Evaluate the strategic leadership of Michael O’Leary Is Michael O’Leary an asset or a liability to Ryanair? The case suggests that he is both. Students could debate the pros and cons of Michael O’Leary’s continued leadership of the company. The characteristics that have driven the company forward – his enthusiasm and energy‚ his strategic insight‚ his determination and mission orientation – can be carried too far. Is it all part of an integrated inseparable whole‚ so do you have to
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Case Analysis Model Begin with a brief introduction which names the company and the industry in which it operates. Then briefly describe the company’s position within the industry‚ and how it is trying to position itself (it is a good idea to write the intro after you have finished all of your analyses). General Environment The industry is the item of interest in the GE model. Each of the following model elements addresses the industry first. 1. Make a profound statement‚ which characterizes
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