Marketing Mix of Unilever Soaps | Product Category: Soap | | Three categories of soaps taken i-e LUX‚ Lifebuoy‚ DOVE. | | | | Table of Contents Unilever 4 Vision 3 Unilever’s Corporate Purpose 5 Unilever’s Growth Priorities 5 Consumer Product Market 5 1. Product 6 Unilever’s Products 7 1.1. LUX 7 Color: 9 Sizes: 9 Target Market: 9 1.2. LIFEBUOY 9 History of Lifebuoy: 10 Lifebuoy on a Mission 10 The Way Forward 10 FRAGRANCE 10 PRODUCT: 11
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Acknowledgement First of all‚ we would like to thank our parents who have always been there as our strength‚ allowing us to stay in university so that we can work efficiently. We are grateful for their co-operation and support. We especially like to thank venerated Ma’am Naseem Bukhari for her support and precious time she has given us. We would also like to thank our esteemed seniors who were there all the time helping us and solving our problems. We owe a lot to the administration of IBA.
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shapes and sizes. Case 1 Dove 1. The market was flooded and jam-packed with beauty products from soaps‚ body washes‚ creams etc. As a result Dove a division of Unilever sales’ began deteriorating in 2004. They were on the dog side of the BCG matrix and needed to come up with a strategy soon. 2. As a result of declining sales‚ Unilever ‘s management approached their PR agency Edelman to come up with a plan to turn things around‚ together‚ they created a campaign that centred on the beauty of women
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company Dada Limited. When Hindustan Lever Limited wanted to brand it‚ the trader‚ who still retained a commercial connection with the product‚ said it had to be named after his company. HLL wanted to include the letter ’L’ in it for Lever (of the Unilever group)‚ and thus was born one of the longest-living brands in India. Dalda‚ which came to be synonymous with the Vanaspati (hydrogenated vegetable fat) genre‚ was recently extended to a range of edible oils. Hindustan Lever has since sold the brand
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PESTEL ANALYSIS: A REPORT ON UNILEVER INTRODUCTION TO THE COMPANY The Fast Moving Consumer Goods (FMCG) environment is rapidly changing. Especially‚ the increasing popularity of line extensions seems to depend on advantages inherent in brand leveraging. FMCG manufacturers go into R&D in order to come up with the product that best satisfy consumers because customers become more critical about attaching themselves to a particular brand. They will also like to buy less expensive product due to current
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UNILEVER PLC Unilever Company profile "By making and selling brands that meet people’s everyday needs‚ we have grown into one of the world’s largest consumer goods businesses." (Unilever Environmental performance report 2003(Unilever 2003) Unilever is part of the Unilever Group‚ which is owned by the Netherlands-based Unilever N.V. and UK-based Unilever PLC and has two global divisions‚ Home & Personal Care and Food. Through an equalisation agreement‚ they operate as a single unit with
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1/15/14 Can Liril regain its equity? | Business Line CASE ST UDY CHALLENGE Can Liril regain its equity? Vishwadeep Kuila January 7‚ 2014: The soap market in India is highly penetrated (98 per cent) with a multitude of brands. The market is estimated at Rs 10‚000 crore in value. Lifebuoy is the number one soap brand in terms of marketshare‚ followed by Lux‚ Santoor‚ Dettol and Godrej No.1 in that order. (Ref table: Leading the market) The two major segments in the soap market are
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Consumer Preferences Consumer preferences are varied and are more regionally specific. India is divided into four regions: North‚ East‚ West‚ and South. • Consumers in the North prefer pink colored soaps‚ which have floral profiles. Here the fragrance preference is for more sophisticated profiles reflecting their lifestyles. Freshness soaps with lime and citrus notes are also popular preferences as the climate in the North is very hot and citrus/lime scented soaps are seen to be refreshing.
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On this report‚ I will directly observe Corporation Social Responsibilities (CSR) practice of Unilever. Unilever‚ one of the largest corporation in the world with more than 400 brands. This auditor report is written base on Unilever Sustainable Living Plan 2013‚ some other articles which will be presented all over the essay and surely on the reference list. For a brief introduction to Unilever‚ in early 19 century‚ William Hesketh Lever established Lever brothers’ company which produced
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Assignment On Mission Statement of Uniliver and Pran RFL Group and Marketing Management (MKT 501) Fall 2014 Submitted To Professor Dr. Serajul Hoque Department of Business Administration East West University Submitted by Md.Nazmul Hasan Bhuyan 2013-3-95-003 Mission Statement of PRAN Introduction: PRAN stands for Program for Rural Advancement
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