Manchester Business School Global MBA Strategic Management Course Assessment 1 Contents 1.1 Video Game Industry in the USA ----------------------------------------------------------3 1.2 Activision Blizzard Inc -----------------------------------------------------------------------3 2.1 Video Game Industry in USA: Porter’s Five Forces Analysis -----------------------4 2.2 Actvision Blizzard: BCG Portfolio Analysis ---------------------------------------------5 3.1 Ice Cream Market
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Group 3 | Activision Blizzard | Marketing Report | | | | “Video games sit at the confluence of history‚ technology‚ and art in such a way that’s found in no other medium‚ a place where influences from every creative field meet‚ mix‚ and recombine.” - Daniel D. Synder‚ The Atlantic | Activision Blizzard‚ Inc. is one of the leading companies in the entertainment and game software industry in the world. Since its creation in 1979‚ Activision has been able
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other companies such as Activision who struggled in the beginning. EA today is still one of the biggest successful gaming companies out today nearing 5 billion USD in revenue with the help of their EA sports division which has a huge fan base and also their Battle Field franchise which was a huge success also helped acquire their income. Activision Inc‚ one of the most famous game development companies alongside EA was founded in 1979 by Howard Marks. In 1983 Activision capitalized on its gratitude
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.........................................................4 EXTERNAL ENVIRONMENT VIVENDI/ACTIVISION BLIZZARD: MACROECONOMIC CONDITIONS AND PORTER’S 5 FORCES ...................................5 5. INTERNAL ENVIRONMENT VIVEDNI/ACTIVISION BLIZZARD: RESOURCES AND CAPABILITIES AND VRIO ANALYSIS .............................................................................8 7. 8. 9. SWOT ANALYSIS VIVENDI/ACTIVISION BLIZZARD ................................................. 10 CONCLUSION: WHAT DOES THE FUTURE
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Barney and Hesterly (2006)‚ describe the VRIO framework as a good tool to examine the internal environment of a firm. They state that VRIO “stands for four questions one must ask about a resource or capability to determine its competitive potential: 1. The Question of Value: Does a resource enable a firm to exploit an environmental opportunity‚ and/or neutralize an environmental threat? 2. The Question of Rarity: Is a resource currently controlled by only a small number of competing firms
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. VRIO The VRIO framework is a set of four questions of: Value‚ Rarity‚ Imitability‚ andOrganization (Barney and Hesterly‚ 2006). It is a tool to analyze company’s resourcesand capabilities to discover their potential competitive advantages or to identifycompany’s internal weaknesses (Barney and Hesterly‚ 2006). The following competenceswere chosen from Nokia: quality‚ price‚ services/functions‚ and brand image. 5.1 Quality The high quality of Nokia’s products and services enables
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VRIO ANALYSIS Barney and Hesterly (2006)‚ describe the VRIO framework as a good tool to examine the internal environment of a firm. They state that VRIO “stands for four questions one must ask about a resource or capability to determine its competitive potential: 1. The Question of Value: Does a resource enable a firm to exploit an environmental opportunity‚ and/or neutralize an environmental threat? 2. The Question of Rarity: Is a resource currently controlled by only a
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popular entertainments in 21st century. As a famous company of this field‚ Vivendi acquired the Activision in Dec 2007. After that transaction‚ the two big giants of gaming industry‚ Activision and Vivendi games— which includes Blizzard entertainment‚ announced that they would form "the world’s most profitable games business" in a merger deal of $18.8 billion. The business range of the new company named “Activision Blizzard”‚ would cover every territory of the world on every gaming platforms‚ such as PS3
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Resource Based View - VRIO Analysis 1. Tangible Resources a) Financial Resources: * Firm’s cash and cash equivalents- The total cash and cash equivalents of the firm stood at around Rs. 271.5 Crores in the year ended March 2009 (before merger with Kraft). Liquidity is important for a business to factor in for unforeseeable events. The ideal cash reserve requirement can be calculated by taking into account and listing possible unfavorable events and assigning probabilities to them
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Gavin Roussel February 11‚ 2014 Art Survey Mr. Sowell Press Pause Play The democratization of technology is truly transforming the way we take a look at things. When the first computer was invented in February of 1946‚ who would have known how innovated it would have come to be. We live in an age where it is close to impossible to put your phone down. The revolution of technology is at the peak and is constantly getting better. By the end of 2014 there will be eye glasses that make it easier
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