Norges Handelshøyskole Bergen‚ Spring 2011 Master Thesis within the main profile of International Business Thesis Advisor: Professor Svein Ulset Title: International Modes of Entry Subtitle: The Case of Disney By‚ Carlos Gonzalez Hernandez This thesis was written as a part of the master program at NHH. Neither the institution‚ the supervisor‚ nor the censors are -through the approval of this thesis- responsible for neither the theories and methods used‚ nor results and conclusions drawn
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Master of Science in Business Level of qualification Master degree ECTS credits 120 Programme duration 2 years Mode of study Full Time Study place Bodø Responsible faculty Bodø Graduate School of Business Study programme director Konstantin Timoshenko E-mail address kti@uin.no Telephone 75517914 Student advisor Ellen Abelgård eab@uin.no Language of instruction English Admission requirements Higher Education Entrance Qualification (for Master programmes also completed Bachelor´s
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FACULTY OF ECONOMICS & BUSINESS Syllabus for MASTER OF BUSINESS ADMINISTRATION (Semester: I - IV) (Under Credit Based Continuous Evaluation Grading System) Examinations: 2012–13 GURU NANAK DEV UNIVERSITY AMRITSAR Note: Copy rights are reserved. Nobody is allowed to print it in any form. Defaulters will be prosecuted. 1 MBA (SEMESTER SYSTEM) (Under Credit Based Continuous Evaluation Grading System) Eligibility: The University shall undertake the instructions for Master’s Degree
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LEARNING OBJECTIVES LO1 To understand how companies organize for advertising and other aspects of integrated marketing communications. To evaluate the advantages and disadvantages of the various ways companies organize for advertising and promotion. To understand the role of advertising agencies and the services they perform as well as the various types of agencies and media specialist companies. To examine methods for selecting‚ compensating‚ and evaluating advertising agencies. To explain the
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Business Source Complete Other Sources (Book / Monograph‚ Case Study‚ Conference Papers Collection‚ Conference Proceedings Collection‚ Country Report‚ Financial Report‚ Government Document‚ Grey Literature‚ Industry Report‚ Law‚ Market Research Report‚ Newspaper‚ Report‚ SWOT Analysis‚ Video‚ Working Paper‚ etc.) *Titles with ’Coming Soon’ in the Availability column indicate that this publication was recently added to the database and therefore few or no articles are currently available. If
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Marketing in a Complex World Unit 3 Understanding the Marketing Environment Prepared for the Course Team by Haider Ali‚ P.K. Viswanathan and Tony Stapleton Masters CORE COURSE TEAM Andrew Lindridge‚ Course Team Chair and Author Josie Woods‚ Course and Award Manager Haider Ali‚ Author Sally Dibb‚ Author‚ Course Team Member Jeanne Barby‚ Course Team Assistant Vyv Pettler Gareth Stone External assessor Professor Malcolm McDonald‚ Cranfield University External examiner Professor
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Unit I LESSON 1 Concept of Corporate Strategy LESSON OUTLINE Introduction What is strategy? Why corporate strategy? Levels of strategy Crafting a strategy An ongoing process Summary Self assessment questions Activities References LEARNING OBJECTIVES After reading this lesson you should be able to Define and understand the concept of corporate strategy Identify the different levels of corporate strategy Examine the reasons for developing strategies See corporate
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A work project‚ presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA - School of Business and Economics Quinta da Galharda Hotel & SPA Business Plan Ana Raquel André Poço Student Number 639 A Project carried out on the Master in Management course‚ under the supervision of: Prof. Filipe Castro Soeiro Lisbon‚ June 2012 Table of contents 1 Executive Summary .........................................................................
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(Continued from front flap) is the Horace Beesley Professor of Strategy at the Marriott School‚ Brigham Young University. He is widely published in strategy and business journals and was the fourth most cited management scholar from 1996–2006. is a professor of leadership at INSEAD. He consults to organizations around the world on innovation‚ globalization‚ and transformation and has published extensively in leading academic and business journals. is the Robert and Jane Cizik
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Table of Contents Title Page Copyright Page Dedication PREFACE PART ONE - Different Planets CHAPTER ONE - Messing with the Magic PART TWO - The Google Story CHAPTER TWO - Starting in a Garage CHAPTER THREE - Buzz but Few Dollars CHAPTER FOUR - Prepping the Google Rocket CHAPTER FIVE - Innocence or Arrogance? CHAPTER SIX - Google Goes Public CHAPTER SEVEN - The New Evil Empire? PART THREE - Google Versus the Bears CHAPTER EIGHT - Chasing the Fox CHAPTER NINE - War on Multiple Fronts CHAPTER TEN
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