Management | Yes | Yes | Yes | No | Yes | Internalizing Sales Force | Yes | Yes | Yes | No | Yes | Editing | Yes | Yes | Yes | Yes | No | Printing | No | No | No | Yes | Yes | Selling | Yes | Yes | Yes | No | Yes | Question 1 : Apply the VRIO Framework of Harlequin in series romance fiction The primary issue facing Harlequin is the steady loss of share in a growing women’s fiction market due to the growing popularity of single-title novels. With the volume sales dependence that is inherent
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GROUND REALITIES Sports Marketing:Changing the Game Nitin Singh* Do you remember the “eat cricket‚ sleep cricket‚ drink only Coca Cola” campaign? Of course you do. India is a cricket crazy nation‚ and we take sports very seriously. By cleverly aligning itself with the sport and the cricketing hysteria‚ Coke had pulled off a marketing coup. Sports marketing is gaining momentum in India and globally. It refers to how companies leverage the emotional attachment of people to teams‚ sporting heroes
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* Study of Effect of Organizational Structure on Employee Trust * A comparison of different sectors A MAJOR PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION UNDER GUIDENCE OF: - SUBMITTED BY:- DR. SHALINI NIGAM KHUSHBOO AGARWAL * (PROFESSOR)
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CHAPTER 1 INTRODUCTION 1.1 BACKGROUND Everything is going mobile. The global mobile industry is experiencing a revolution in terms of integration of new technologies and applications. The number of mobile subscribers around the world has more than doubled in the last five years. The mobile phone is gaining a more and more important role in people’s lives - “the mobile is the remote control of life”. The Indian telecommunication industry is the world ’s fastest growing
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Case Analysis: Genzyme’s CSR Dilemma: How to Play its HAND. Background Considered a leader in the biotechnology industry‚ Genzyme has come a long way since its inception as a supplier of basic chemicals and reagents in 1981. As a leader in the development of orphan drugs‚ Genzyme realized revenues of almost $4B in 2007. Greater than 30% of its revenue in 2007 is attributed to the sales of drugs that target orphan diseases‚ such as Cerezyme‚ a novel Genzyme drug used to treat Gaucher disease
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Cited: Al-Karmi‚ Ahmad. "VRIO Framework." Arabianeurs. Arabianeurs: A Resource for Entrepreneurs in the Arab World.‚ 9 Oct. 2011. Web. 26 Sept. 2013. WebsiteLinkTagsEditDelete Chapman‚ Allan. "Index Examples of Porters Five Forces." Michael Porter ’s Five Forces Competition Theory
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Becoming a Strategic Partner: The Role of Human Resources in Gaining Competitive Advantage Abstract Although managers cite human resources as a firm’s most important asset‚ many organizational decisions do not reflect this belief. This paper uses the VRIO (value‚ rareness‚ imitability‚ and organization) framework to examine the role that the Human Resource (HR) function plays in developing a sustainable competitive advantage. We discuss why some popularly cited sources of sustainable competitive advantage
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instead of market value. ‘E’ COMPONENT The ratio of Sales to total assets is ‘E’ component of Z-Score. It measures the ability of the company’s assets to generate sale. ANALYSIS The various ratios for Z score value ‚ Z score for BSNL and Bharti Airtel and comparative study of Z score for 5 years from 2009-10 to 2013-14 of telecom companies under study are presented in following tables: TABLE 1: STATEMENT SHOWING VARIOUS FINANCIAL RATIOS FOR Z SCORE VALUE FOR BSNL Ratio 2009-10
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INDEX Page No. 1. General Information 5 2. Company Profile 8 3. Marketing Department of the Company 15 4. Retailer’s Network Management 21 5. Market Research 36 6. Future Plans 66 7. Mile Stone 67 8. SWOT Analysis 70 9. Suggestion 73 10. My Observation 74 11. Conclusion 75 12. Bibliography 76 CONTENTS Page No. 1. Introduction 6
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A PROJECT REPORT On A study on Effectiveness Of Advertisement in telecom industry Submitted to:- B.K.School of Business Management‚ Gujarat University‚ Ahmadabad Guided by:- Dr. Prateek Kanchan Submitted By: Sachin chokhawala (1912) ACKNOWLEDGEMENT The satiation and euphonies that accompany the success completion of a task would be incomplete without a mention of people who made it possible. So‚ with immense gratitude‚ we acknowledge all those‚ whose guidance
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