SOUTHWEST AIRLINES CASE STUDY ASSIGNMENT – SUGGESTED STRUCTURE Cover page Contents page MAIN BODY INTRODUCTION (150 WORDS) Purpose of the report What does Southwest Airlines do? What is the background to the organisation? What industry does it operate in? What are its geographical markets? What products and services does it offer and what are the market segments? What are Southwest Airlines’ mission‚ vision and values? What generic strategy
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strategies the company should take for future success. * The aspects of globalization that the company represents. * A stakeholder analysis of the company. * The value chain and the Value‚ Rareness‚ Limitability‚ and Organization (VRIO) framework to assess the company’s competitive advantage and how the advantage can be sustained. * A conclusion‚ including whether—in your opinion—individuals should invest in this company and the reasons for your opinion. Essay Body:
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1.0 Industry Profile 1.1 General Introduction Insurance in India can be traced back to the Vedas. For instance‚ yogakshema‚ the name of Life Insurance Corporation of India’s corporate headquarters‚ is derived from the Rig Veda. The term suggests that a form of “community insurance” was prevalent around 1000 BC and practiced by the Aryans. Burial societies of the kind found in ancient Rome were formed in the Buddhist period to help families build houses‚ protect widows and children. Bombay Mutual
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Suppliers 3 2. Bargaining Power of Buyers 4 3. Rivalry Among Competitors 4 4. Barriers to Entry 5 Barriers to Exit 5 5. Threat of Substitutes 6 Overall Industry Attractiveness 6 Emerging Trends in the Industry 7 Value Chain Analysis 7 VRIO FRamework 8 1. Design and technological capability 8 2. Loyal vendor base 8 3. Manufacturing synergies 8 4. Sales and Distribution Network 8 TATA Group 9 Problem statement 9 Slack 10 Core Competencies 10 Challenges - Mid Size
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............................4 EXTERNAL ENVIRONMENT VIVENDI/ACTIVISION BLIZZARD: MACROECONOMIC CONDITIONS AND PORTER’S 5 FORCES ...................................5 5. INTERNAL ENVIRONMENT VIVEDNI/ACTIVISION BLIZZARD: RESOURCES AND CAPABILITIES AND VRIO ANALYSIS .............................................................................8 7. 8. 9. SWOT ANALYSIS VIVENDI/ACTIVISION BLIZZARD ................................................. 10 CONCLUSION: WHAT DOES THE FUTURE HOLDS ................
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CHAPTER – 1 INTRODUCTION TO THE STUDY Abstract The study was carried at Share Khan‚ Coimbatore during March 2014. The aim of the study is to construct an optimum equity portfolio with stocks that form a part of the S&P BSE SENSEX (S&P Bombay Stock Exchange Sensitive Index)‚ using Sharpe’s Single Index model. Daily close price of all the 30 securities of BSE Sensex for the period of 1 year from January 2013 to December 2013 is taken for analysis. In this model the securities ’ inclusion in the
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potential for growth in this segment. But the scenario is different in the other countries since their markets are already saturated. This is the reason why global telecom giants are looking towards us. In India‚ the major players in the market are Bharti-Airtel‚ Reliance Communications‚ Vodafone‚ BSNL‚ Idea Cellular & Tata teleservices. Apart from them there are other small players like Aircel‚ Spice‚ BPL‚MTNL‚ HFCL‚ Shyam Telelink to name a few. The market share currently enjoyed by the operators is represented
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sponsor name is used to promote each other. In other words ‚ association of the sponsor with a event is beneficial to both as when an image is talked about‚ they both talk about it together and thus gain equal awareness and importance Ex: airtel Delhi marathon Airtel is the main sponsor and Delhi marathon was an event Customization: event is done on the basis of concept ‚ the TA
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hasn’t been long since our Prime Minister announced mobile number portability across the country. The main question still remains‚ why should someone change to a different operator? One (big) reason is that before MNP was actually announced‚ switching to another operator involved a procedure of submitting documents and in the end when you finally got your number‚ you had to inform family‚ friends and colleagues about the change. All that will now change with the introduction of MNP. Here is a
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INTRODUCTION At the end of the BBA Program we are required to do an internship from any reputed organization and based on this we are supposed to submit a report to our respective faculty supervisor. The objective of this internship report is to achieve theoretical knowledge about business administration and practical knowledge. I got the opportunity to do my internship program from Grameenphone Ltd therefore I have decided to do an internship report on “Product and service marketing
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