satisfaction is an important factor of every organization .the market should measure and monitor satisfaction on going basis when a person satisfied of product‚ he gets more than what he expected .In this project deals only the customer satisfaction on Airtel service According to Philip Kotler‚ “satisfaction is a person’s feelings of pressure or disappointment resulting from product’s perceived performance (outcome) in relation to his or her expectations. Customer satisfaction is the level of a person’s
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Barney and Hesterly (2006)‚ describe the VRIO framework as a good tool to examine the internal environment of a firm. They state that VRIO “stands for four questions one must ask about a resource or capability to determine its competitive potential: 1. The Question of Value: Does a resource enable a firm to exploit an environmental opportunity‚ and/or neutralize an environmental threat? 2. The Question of Rarity: Is a resource currently controlled by only a small number of competing firms
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11 100 Night airtel local mins (11pm-6am) 9.79 1.21 7 days discounted tariff recharge 12 120 Local+National SMS 10.53 1.47 10 Days SMS recharge 13 120 Min of 2G Internet 11.57 1.43 2 Days 2G internet recharge 14 30 All Local Minutes for 2 days 12.46 1.54 2 days discounted tariff recharge 15 15 talktime and 5 night A2A mins 13.35 1.65 1 day top up recharge 17 local Airtel calls @35p/min. First 120 Local Airtel seconds charged
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. VRIO The VRIO framework is a set of four questions of: Value‚ Rarity‚ Imitability‚ andOrganization (Barney and Hesterly‚ 2006). It is a tool to analyze company’s resourcesand capabilities to discover their potential competitive advantages or to identifycompany’s internal weaknesses (Barney and Hesterly‚ 2006). The following competenceswere chosen from Nokia: quality‚ price‚ services/functions‚ and brand image. 5.1 Quality The high quality of Nokia’s products and services enables
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VRIO ANALYSIS Barney and Hesterly (2006)‚ describe the VRIO framework as a good tool to examine the internal environment of a firm. They state that VRIO “stands for four questions one must ask about a resource or capability to determine its competitive potential: 1. The Question of Value: Does a resource enable a firm to exploit an environmental opportunity‚ and/or neutralize an environmental threat? 2. The Question of Rarity: Is a resource currently controlled by only a
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Resource Based View - VRIO Analysis 1. Tangible Resources a) Financial Resources: * Firm’s cash and cash equivalents- The total cash and cash equivalents of the firm stood at around Rs. 271.5 Crores in the year ended March 2009 (before merger with Kraft). Liquidity is important for a business to factor in for unforeseeable events. The ideal cash reserve requirement can be calculated by taking into account and listing possible unfavorable events and assigning probabilities to them
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not help but only empathize with some of the players‚ who are hard hit by the new realities. Notably‚ earlier pronouncements of massive profits must have been sending signals to potential new entrants. It is not surprising then that‚ Investor Bharti Airtel responded by entering‚ the seemingly lucrative local sector‚ which appeared
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1Barney and Hesterly (2006)‚ describe the VRIO framework as a good tool to examine the internal environment of a firm. They state that VRIO “stands for four questions one must ask about a resource or capability to determine its competitive potential: 1. The Question of Value: Does a resource enable a firm to exploit an environmental opportunity‚ and/or neutralize an environmental threat? 2. The Question of Rarity: Is a resource currently controlled by only a small number of competing firms
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I will explain the link and differences between the VRIO-framework and the SWOT-model. Before I will explain this‚ I will first give you an insight in the meaning of these two models. SWOT-model: [pic] A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture. Strengths and weaknesses are internal to an organization. Opportunities and threats originate from outside the organization. A SWOT
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Bharti Airtel Bharti Airtel Limited is a leading integrated telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi‚ India‚ the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India‚ the company’s product offerings include 2G‚ 3G and 4G services‚ fixed line‚ high speed broadband through DSL‚ IPTV‚ DTH‚ enterprise services including national & international long distance services to carriers. In
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