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    1.0Introduction Pfizer Inc. (Pfizer) a research-based‚ international biopharmaceutical company. Nevertheless‚ it is the largest world drug organisation as well as the top-selling drug in the world in 2011. There is five segments for Pfizer Inc. to supervise its procedures which are Primary Care;Oncology and Special care‚ Emerging markets and Establish products; Consumer healthcare and Animal health and Nutrition Moreover‚ Pfizer freeze its position as one of the most diversified oranisation in the

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    Strategic Management

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    2/22/2013 The Value Chain Strategic Management • Value Chain – Value chain is a convenient way of looking at the firm’s activities Introducing Strategy Management – The functional activities within the firm that create value in the goods and services produced (Basic Concepts of Strategic Management) Lecture 3 21.2.2013 – Value chain: all the activities that a firm uses to design‚ produce‚ market‚ deliver‚ and support its product Dr. Kayhan Tajeddini Associate Professor

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    Have you ever wondered about the beginning of America and if one thing was different‚ it could’ve changed the course of history? This question applies to a very important man in Jamestown who goes by the name of John Smith. On his trip to America‚ he complained about his ship’s leader which resulted in him being locked up (January 10). If it weren’t for a piece of paper from Europe‚ Smith might’ve been locked in the ship forever. Fortunately the paper contained a list of seven people in charge of

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    Michael Hill

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    Assessment 1B MGMT.7930 Tutor: Neihana Jacob Due Date: 4/4/12 Word Count: 1234 In 1979‚ Michael Hill started Michael Hill Jewellers (MHJ) after 20 years of working in his uncle’s jewellery store. Doing away with the usual giftware items and the more formal atmosphere‚ his strategy was to make shopping for jewellery more accessible to the public. One strength of the company is the strict use of the Friedman Group’s sales techniques. This allows the staff to maximise conversion rates and

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    Alibaba Group is a company found in China‚ and as mentioned above China is one of the countries‚ which has highest power distance. However‚ Jack Ma‚ the founder and the CEO of the company‚ aims to create a low power distance-working environment and tend to adopt a decentralization strategy (Wolf‚ 2010). The company’s subsidiaries have developed independent technology teams‚ that is having no Chief Technology Officer to guide or to handle the operations while other following the decision of the (CTO)

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    Rosario‚ Pinamalayan‚ Oriental Mindoro This is on a mountain side. Transportation is harder but issues with smell and taxes are lessened. Promotion Word of mouth only Poor promotion efforts yet still effective considering their market share. VRIO LOCATION: Rosario‚ Pinamalayan‚ Oriental Mindoro Value: Yes‚ it is a strength The

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    apple

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    Apple Case Discussion Notes: 1. What‚ historically‚ has been Apple’s competitive advantage? - Innovation. They were the first ones to create a personal computer‚ first to capitalize on the MP3 movement‚ first to create the tablet computer. They have the first mover advantage in their efforts. - First mover strategy of being the first company to do something - A case can be made for efficiency with their quick turnaround of product updates 2. Analyze the personal computer industry. Are

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    06 Internal Analysis In this part‚ the report will briefly illustrate the result from analysing the internal environment of CEMEX by supply chain analysis and resources and competences framework and VRIO model. 6.1 Value Chain Analysis Activities | Resources | Competencies | PrimaryActivities | Supply chain management | | * Good relationships with products suppliers and transportation companies | | Operations | - Internal design | - Import products from Vietnam | | Distribution

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    Gazellein 2012

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    Gazelle in 2012 Gazelle is a leading online market to purchase and sell used electronic devices. However‚ its legal name is “Second Rotation” but customers see it as “gazelle” which was chosen for branding and operational purpose by Gannet‚ Aurelien McElhiney the co founders of Second rotation. How did gazelle attain sustainable competitive advantage? The secret of Gazelle for attaining the sustainable competitive advantage (a competitive advantage that is difficult for competitors to

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    Laptop Keys boasts an extraordinary 5. 2% conversion rate‚ and that number is steadily growing. As outlined by Lee‚ SEO and ad expend allocation to Google AdWords is actually what brings his site a lot traffic‚ and help from international sellers like Alibaba is what allows him and keep inventory steady regardless if instructions are particularly high. We decided to connect Lee to find out exactly what actually makes his niche business therefore profitable‚ how he maintains this kind of high conversions

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