RETAIL MARKETING PROJECT INTERIM REPORT LITERATURE REVIEW AN EMPIRICAL STUDY OF THE GROWTH PROSPECTS AND PROFITABILITY OF FDI IN RETAIL SEGMENTS OF INDIA Submitted to: Prof. Sapna Parashar Date: 23-07-2008 Submitted by: Arnab Sinha 071108 INDEX INDEX 2 CONCEPTUAL ANALYSIS 3 Summary of Retail Market in India and FDI in Indian Retail 3
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Global Journal of Management and Business Research Volume 11 Issue 7 Version 1.0 July 2011 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Print ISSN: 0975-5853 Marketing Strategies of Retail Stores: An Evaluation of Grocery Shops of Dhaka City By S. S. M Sadrul Huda‚ Mahmud Zubayer‚ Omar Faruq East West University Abstracts - The marketing strategy and behaviors of the retailers vary due to the differences in locations. There is a
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0 Abstract Retail marketing is a relatively new concept in Bangladesh especially in RMG industry‚ although exporting of readymade garments has experienced an exponential growth since 1980s. However‚ time is now knocking the doors for retail marketing locally and some entrepreneur is considered as equally important as any other aspects of the organization’s business. Since Bangladesh is a developing country‚ the environments of retail market would be a challenging issue.
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years ago‚ Sainsbury ’s used to have the top spot but their loyal shoppers started turning their heads towards Tesco and better value for money later on in the nineties. I will analyse the United Kingdom ’s grocery industry‚ involving a P.E.S.T. analysis‚ which is a way of evaluating different parts of a business. (Political‚ Economical‚ Social‚ and Technological.) Political The government can basically decide how a business is run; by all the laws and safety acts it can impose. Nowadays there
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Retailing Concept includes customer orientation (where the retailer seeks to establish and maintain long-term relationships with the customer and the belief that profit and satisfactory return on investment can only be achieved by identifying‚ anticipating and satisfying customer needs and desires) and uses a coordinated effort (where the retailer integrates all plans and activities to maximize business efficiency) to be value-driven (where the retailer offers good value to the customer and has prices
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Atmospheric Cues in Retail Stores: Their Effect on the Consumer’s Hedonic Retail Experience Introduction Retailers are finding it more and more difficult to differentiate themselves from their competition‚ specifically based on the four Ps of marketing; product‚ place‚ price and promotion. They have been forced to inquire about diverse and distinctive atmospheric cues‚ in order to attract and maintain customers and their loyalty. According to (Morrison‚ 2001)‚ elements such as colour
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Fashions may be defined as way of living‚ decorating‚ etc.‚ which are popular today‚ which are popular today‚ but which would soon lose their popularity. It is something passing and transitory‚ a mere craze of the moment to be looked down upon with contempt. For example‚ tight pants are the fashion today‚ but only a short while ago broad loose pants were the order of the day. If today a man appears in society wearing broad pants‚ he would be held up to ridicule‚ but only a few years ago they were
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contribution to the economy comes in from the retail segment. The entry of numerous domestic and global players in the industry makes it extremely challenging and customer oriented. The World Wide Web has paved the way to virtual stores‚ facilitating the easy comparison of selling prices and product specification. Cyber trade has seen plenty of aristocratic achievements due to advancement in technology. 1. Decision Making The aim is to establish a retail fashion and accessory store to target the student
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boutique hoping to grow from a small location in Minnesota to all around the Midwest and beyond from there. Enhance is a retail store that specializes in high fashion looks for low affordable prices. Enhance specializes in brand named jeans along with Enhances own designed jeans along with accessories to match any wardrobe we offer. Transformational Enhance is a retail store and retail stores are constantly changing to keep up with the most current trends. There is always something different happening
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ssHow to Increase Sales in Retail with Market Basket Analysis Marko Svetina‚ Jože Zupančič Merkur d.d. C. na Okroglo 7‚ Naklo‚ Slovenia marko.svetina@merkur.si University of Maribor‚ Faculty of Organizational Sciences Kidričeva cesta 55a‚ Kranj‚ Slovenia joze.zupancic@fov.uni-mb.si Abstract: This paper investigates market basket analysis as an important component of analytical CRM in retail organizations. It presents the case of the company Merkur d.d.‚ Slovenia‚ a trading company dealing in items
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