marketing strategies to win widespread acceptance as competition intensifies. Thus‚ this analysis highlights Samsung’s recent success as a very typical case in point to the above question. In more focus‚ the purpose of this analysis is to examine: - Samsung handsets’ approach to product‚ pricing‚ distribution and promotion. - Samsung handsets’ future prospects in the context of the increasing competition. - Samsung handsets’ practices in Vietnam. TABLE OF CONTENTS CHAPTER 1 - THEORY OF GLOBAL MARKETING
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Samsung Galaxy S4 Marketing Plan Abstract This paper contains a full marketing plan for the Samsung Galaxy S4 model smart phone within the South African market. The paper describes the product and the current marketing situation including a SWOT analysis. It lists measureable objectives of this proposed marketing plan and provides decisions made and the reasons for the positioning strategy‚ product strategy‚ pricing strategy‚ distribution strategy and marketing communications strategy. Samsung
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INTRODUCTION Samsung is a global company which has aggressively grown its cellular phone business over the past few years. Despite cellular products being one of Samsung’s newer global lines‚ in the past few years it has been by far the greatest contributor to Samsung’s global sales (Samsung.com). The Samsung Galaxy S Series of smart phones was introduced into the market in 2010 as their flagship smart phone product‚ running the Google provided Android operating system. The original Galaxy
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Marketing Time: Wed ( 3pm to 6pm ) Teacher: Mr Waqas Rana Research: Case Study Title: SAMSUNG ( From Gallop To Run ) QUESTION AND ANSWERS Q1. How was Samsung able to go from copycat brand to product leader? There are three main factors that lead product to be cutting edge product. That comes under LEE’S “new management” top to bottom strategy for the entire company. The goal he wanted Samsung to become a premier brand that would dethrone sony as the biggest consumer electronics firm
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CASE: SAMSUNG ELECTRONIC CORPORATION: GOVERNANCE OF CHAEBOLS Copyright: Prof. Florencio Lopez-de-Silanes Professor Florencio Lopez-de-Silanes and Rakhi Kumar‚ Yale MBA02 prepared this case as the basis for class discussion rather than to illustrate the effective or ineffective governance of an organization. Prof. Florencio Lopez-de-Silanes INTRODUCTION Case: Samsung Electronics Prior to the Asian currency crises‚ South Korea was an investment destination for several institutional
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1. How was Samsung able to go from copycat brand to product leader? Formerly‚ a company that produced cheap electronic knock-offs‚ Samsung has emerged as a premier maker of cutting-edge‚ design-oriented electronics. Beginning in the 1990’s‚ under the new leadership of CEO Lee Kunhee‚ Samsung changed their corporate vision. The company established a goal of unseating rival Sony as the industry leader in consumer electronics. The company hired new‚ young product designers who introduced a bevy of
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Consumer satisfaction towards Samsung Mobile 1. Name of the Respondent____________________________________________ 2. Your sex a. Male b. Female 3. Your age a. Less than 18 years b. 18 - 35 years c. 35 - 55 years d. 55 - 75 years e. more than 75 years\ 4. Who are you? a. Pupil b. Student c. Working people d. Bussiness man e. jobless f. pensioner 5. What do you know about Samsung mobile phones? a. I heard something b. I do not interested in it c. I know everything
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Samsung electronics global marketing operation Instruction: 1. Each student will read the case(s) ahead of time before attending to the class. 2. Your group will be assigned to one or several questions in class. 3. After a thorough group discussion‚ your group will outline/summarize your answers into a PPT file and drop it onto the Blackboard’s drop-box. 4. Your group will present and lead the discussion of the question(s) assigned to you. Although the group in charge will be the major discussants
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accomplish mutual goals. One type of group defined in consumer behaviour is reference groups. Marketers use reference groups effectively to create desire‚ need or to promote a product or service. In my case‚ Samsung also used different types of reference groups to promote its product‚ Samsung Galaxy S3. While purchasing a product or service‚ consumers usually have contact with other people whether it’s direct or indirect‚ which in return affects their purchasing decisions. Depending on how attractive
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WARRANTY SERVICE POLICY & PROCEDURES SAMSUNG offers warranty service for all our different mix of products. Below is a description of the services offered for the various product groups: SAMSUNG products carry a full warranty for the period specified. Some SAMSUNG products carry different warranty periods due to the nature of the product’s design‚ manufacture or expected use‚ the warranty applies from the date of purchase by the first customer. General Terms & Conditions 1. The warranty
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