substantial guidance and cooperation in the project work‚ especially‚ Mrs. Amrita Pai‚ the PR manager of McDonalds India and Mr. Nishit Pandey‚ the director of Alliances and Corporate Affairs. Preface In this project‚ we have analyzed the growth of McDonalds in India since it’s inception and discussed how much of a role an efficient PR department played in its growth. We have covered the setting up of McDonalds India‚ how the PR department works and some of the main activities that they have carried out.
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MCDONALD OR BURGER KING Remember when eating out used to be a treat? Over the past 40 years‚ we have moved out of the kitchen and into the car for mealtime. Nearly one-quarter of all meals are eaten away from home. The odds that frequently eating fast food meals can "super size" you are real. But to prevent unwanted and unhealthy weight gain‚ is it enough to change your choice of food‚ drink‚ or portion sizes at fast food restaurants? Or do we need to change your attitudes about eating and the
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McDonald’s is a restaurant that everybody knows. McDonald was created by sibling Dick and Mac McDonald. The Brothers started out with opening a hotdog stand in 1937 called Airdrome. So the brother decided to expand the business and come up with a different type of restaurant. McDonald opens in 1940 in San Bernardino‚ California. The menu consisted of 25 items and most of was barbecue products. McDonald became a popular place for teen to hang out at. So McDonald stays open for several years but they wanted
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This paper will consider the facts associated with the case of Stella Liebeck versus McDonald’s‚ resulting from Ms. Liebeck’s efforts to collect for damages sustained when she spilled extremely hot coffee into her lap in 1992. The issues‚ applicable laws and the conclusion the jury reached will also be covered as well as the subsequent impacts on American tort law following this decision. The facts in the Liebeck case start with the incident description as recounted by Aric Press in the March
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The McDonald’s Coffee Case Back in 1992 when Stella Liebeck spilled McDonald’s coffee on herself‚ she never intended to sue. She simply asked for money to cover her medical charges and for the time her daughter was out of work caring for her. When she received an inadequate response from McDonald’s‚ that’s when she sought an attorney. This case has turned out to be one of the most misunderstood cases of our times. In Stella Liebeck’s defense‚ it can be said that McDonald’s should not have been
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Pemmaraju From: Waqas Sher Zaman Subject: McDonald ’s Corporation Date: 23/03/2014 MCDONALD ’S CORPORATION: McDonald ’s Corporation is the world ’s largest chain of hamburger fast food restaurants which serves approximately 68 million customers on daily around 119 different countries and haves 30‚000 restaurants worldwide. McDonald ’s headquarter is in Oak Brook‚ Illinois‚ USA and company was started as a barbecue restaurant in 1940 by Richard and Maurice McDonald. In 1948‚ owners of the company reorganized
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carefully considered and established‚ usually during the strategic planning process. (Later‚ we’ll consider dimensions and concepts that are common to organizations.) Since McDonalds is a company which means it has a lot of employee who are working together to achieving a certain goal than it is considered an organization. McDonalds is the largest chain of fast food restaurants in the globe. McDonald’s restaurants are found in 119 countries around the world that serves nearly 47 million customers per
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Ronald McDonald House Charities Vision The Ronald McDonald House Charities are becoming just as recognizable as the Golden Arches of McDonalds. Over the past thirty-five years‚ this organization has changed the vision of what healthcare really means. They believe strongly that if you are able to change a child’s life – “you not only change the child but also you change the family’s‚ which can change a community‚ and ultimately change the world.” Ronald McDonald House Charities is located in
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the 90th-largest economy in the world and the $8.7 billion in revenue from franchise store alone‚ makes McDonald richer than Mongolia (SEC‚ 2012). McDonald employs 1.8 millions people worldwide. It is actually the biggest employer of USA (McDonald’s statistics). The report will be divided in four main parts. First of all‚ the author will defined and analysed the different approaches that McDonald used for the next 3 topic areas of IHRM‚ which are: the Recruitment‚ the training and career planning
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McDonalds vs. Kentucky fried chicken (KFC) Introduction Started Out as a small drive through in 1948 by two brothers Dick and Mac McDonald. McDonalds expanded its operations to countries outside the U.S.A (119 Countries and Over 33000 outlets. In addition McDonald opens a new restaurant in every three hours Total Quality Management in McDonalds Total Quality Management is an enhancement to the traditional way of doing business. It is a proven technique to survival in the world class competition
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