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    CORPORATE STRATEGY

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    Strengths: BP is ranked at the world’s 3rd largest energy company and is positioned as a multinational oil company headquartered in London that: Operates petrochemical businesses worldwide through the network of its subsidiaries and retail brands(Amoco; ARCO; BP Express‚ BP Connect; BP Travel Centre; ampm; Burmah Castrol etc) Participates in London Stock Exchange‚ IPO in New York Stock Exchange. and is listed in the FTSE 100 Index; BP Amoco strong brand loyalty for oil; Strong brand

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    British Petroleum

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    Petroleum. On April 20‚ 2010 British Petroleum (BP) suffered one of the major and worst accident that a company can faced because involved and affected all it related parts: investors and its obligations with stakeholders‚ enterprise‚ authority‚ customers‚ environment‚ board of directors and even the economy of one country. On April 20‚ 2010 following the timeline of BBC news (September 2010‚ Timeline: BP oil spill) there was an explosion and fire on the BP Transocean drilling rig Deepwater Horizon in

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    Petroleum‚ now known as simply BP‚ is a multinational oil and gas company that is headquartered in London‚ England. On March 23‚ 2005‚ a series of massive explosions devastated one of the largest British Petroleum refineries located in Texas City. The blast rattled windows in downtown Galveston‚ 20 miles away and was even felt in Houston‚ 35 miles distant. Reports indicated that 15 people had been killed and well over 150 were injured‚ many of those seriously burned. A BP spokesperson addressed the

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    MW corp

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    Corporation was formerly Standard Oil Company (Indiana) was built in 1889 located at Whiting‚ Indiana‚ United States. The company was acquired by American Oil Company which founded in Baltimore in 1910 and incorporated in 1922. In 1998‚ Amoco merged with BP which one of the biggest oil company in England. The company contributes to the modern industry‚ their innovation was breaks into two parts‚ the gasoline tanker truck which used to designed to carry liquefied loads‚ dry bulk cargo or gases on roads

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    situation of Hong Kong will be analyse as well as the international management approach that can be used by the company to sustain competitiveness within the international market. Overview of the Company British Petroleum known today as BP Amoco is a petroleum industry based in London. It is recognized as one of the top four oil and petroleum companies throughout the world. The company started in 1901when William Knox D’Arcy was given the permission by the Shah of Persia to explore the

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    organizational critical function because failure in managing a crisis can negatively affect stakeholders or sever an organization’s existence. This paper will discuss the role of crises communication in organizations‚ and its relevance in British Petroleum’s (BP) crises mismanagement during their April 20th 2010 Deepwater Horizon drilling rig explosion in the Gulf of Mexico. Key words: crises communications‚ crises management‚ British Petroleum 2 Crises Management As a Critical Organizational Management

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    Natural human caused Disasters 1. The rig’s malfunctioning blowouts preventer ultimately failed‚ but it was needed only because of human errors. Those errors originated with a team of BP engineers in Houston‚ such as 1. Fewer barriers to gas flow 2. Fewer centralizers to keep cement even 3. No bond log to check cement integrity 4.  Pressure test misinterpreted 5. Mud barrier removed early 6. Blowouts preventer failed. 2. In the months following the Gulf oil disaster‚ wildlife managers‚ rescue crews

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    environmental concerns. BP recognized this on time and entered the solar market in the year of 1973.( History of BP Solar ) Formed in 1908‚ The British Petroleum Company was originally called The Anglo-Persian Oil Company. The current name was given in 1954. BP adopted a re-positioning strategy in 1997 and the group chief executive‚ Lord John Browne‚ addressed the threat of global warming. Even though the oil industry does not have a good reputation in taking responsibility‚ BP was put first on the

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    deepwater in deep trouble

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    APPLICATION: FOUNDATIONS OF CONTROL Deepwater in Deep Trouble When all is said and done‚ which may not be for many years‚ it’s likely to be one of the worst environmental disasters‚ if not the worst‚ in U.S. history.61 When British Petroleum’s (BP) Deepwater Horizon off-shore rig in the Gulf of Mexico exploded in a ball of flames on April 20‚ 2010‚ killing 11 employees‚ it set in motion frantic efforts to stop the flow of oil and to initiate the long and arduous cleanup process. Although the

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    Deep Water Horizon

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    The National Commission on the BP Deep Water Horizon Oil Spill and Offshore Drilling released a report in January 2011 to the President of the United States indicating that the April 20th‚ 2011 Deep Water Horizon’s explosion and the resulting oil spill at the Macondo well was a foreseeable and preventable disaster. The Commission’s report indicated that a number of easily identifiable mistakes by British Petroleum‚ Transocean‚ and Halliburton ultimately led to the devastating oil spill which lasted

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