Dell Goes Back to its PC Roots Case Summary Dell is a computer company that made its name by first selling personal computers directly to customers through their website‚ catalogs‚ and over the phone. As time passed‚ Dell expanded into related product lines while battling aggressive rivals such as Hewlett Packard and Apple‚ striving to be the number one consumer brand in the United States. Despite considerable research and marketing investment‚ Dell’s strategy to expand into other related product
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Management and organizational behavior The Dell Company has made choices using the systems and contingency approaches to management of the company. Firstly‚ the company’s strategy of having the customer of the product design it himself is a systematic in that the company builds a machine that is precise to the consumer’s needs thus reducing the overall time and cost of the process. The specified designs also means very little resources in primary research as the consumers can choose exactly what
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* Define the industry Dell‚ Inc. is an American multinational information technology corporation that develops‚ sells and supports computers and related products and services. Bearing the name of its founder‚ Michael Dell‚ the company is one of the largest technological corporations in the world‚ employing more than 103‚300 people worldwide. Dell is listed at number 41 in the Fortune 500 list. Dell has grown by both increasing its customer base and through acquisitions since its inception; notable
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Strength 1) Dell ’s Direct Business Model which consist of the five principles: Most efficient path to the customer - through direct relationship with no intermediaries to add cost and confusion Single Point of accountability - so that resources necessary to meet customer needs can be easily marshaled in support of complex challenges. Build-to-Order - provide customers exactly what they want in their computer systems through easy custom configuration and ordering. Thus eliminates the maintenance
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Dell-New Horizons HBS case-9-502-022 Introduction As a consecutively successful and fast-growing company‚ Dell’s management got the pressure of maintaining the rapid growth. On the other hand‚ the hyper-growth in the PC industry over-drafted some growth potential in the coming years and the bubble of the internet economy burst so the speed of the growth would slow down. Since March 2000‚ Dell’s performance in market capitalization and stock prices had got a slump. In addition‚ competitions were
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Dell Inc. Identify and evaluate Mission Statement ES# 2-2 Dell‚ Inc. manufactures and markets PC’s. They also offer many other types of products that are marketed towards the private consumer‚ education‚ enterprise‚ and government sectors. The company was created by Michael Dell in 1984 with a mere $1‚000. Instead of using traditional retail channels Dell decided he would make computers made-to-order. By doing this Dell could eliminate a mass of inventory
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What attract me in the Dell Company is to see how a vision can match the future. □ The Company was founded in 1984 by Michael Dell‚ now the computer industry’s longest-tenured chief executive officer‚ on a simple concept: that by selling personal computer systems directly to customers‚ Dell could best understand their needs‚ and provide the most effective computing solutions to meet those needs. Dell Computer’s mission statement is: "Dell’s mission is to be the most successful computer
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Dell company Dell mission:. fully integrate environmental stewardship into the business of providing quality products‚ best-in-class services‚ and the best customer experience at the best value. I think it’s a good mission because it talks about the actual position of dell and what its doing‚ not about future‚ and because it includes the customers and products and services‚ which is important to be included in a mission statement. Dell vision: to Provide Accessible Computers to Visually-Impaired
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Do you think Dell is well positioned with respect to its competitors? Not yet because Dell still left behind HP and IBM. People who want flexibility in their PCs tend to buy HP brand. For instance‚ HP Power Distribution Rack which controls three-phase power distribution across a row of server racks brings enhanced flexibility to IT personnel who are seeking to place power where it is needed‚ but without over provisioning or otherwise wasting the precious resource. In other hand people who want
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1. List ways that Dell conducts research on its customers to continually improve products and services. To continually improve their products and services Dell conducts research through: customer service online surveys brainstorming session in forum or groups using the telephone Dell posts online questionnaires to create customer responses to specific ideas as part of their market research. Ideastrom gives to the customer the ability to interact and suggest ideas to improve
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