3/20/2014 How eBay Uses Data and Analytics to Get Closer to Its (Massive) Customer Base | MIT Sloan Management Review How eBay Uses Data and Analytics to Get Closer to Its (Massive) Customer Base Big Idea: Data & Analytics • Interview • June 25‚ 2013 • Reading Time: 11 min Neel Sundaresan (eBay)‚ Interviewed by Renee Boucher Ferguson Online auction site eBay uses data about the behavior of its millions of customers to drive analytics at every level of the organization‚ and get closer
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1. Airbnb and eBay are similar in that both companies run online marketplaces that ‘match’ buyers with sellers. How should Airbnb’s reputation system differ from that of eBay? Although both Airbnb and eBay provide online marketplaces to match buyers and sellers‚ Airbnb focuses on one specific area: online marketplace for accommodations whereas eBay runs online marketplaces in a much broader scope‚ from Fashion items electronics all the way to collectibles‚ in other words‚ the transactions happening
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CHAPTER 9 Review Question Assignment 1a Name and describe four business trends shaping e-commerce today. There are many different business trends shaping e-commerce today. For one‚ ecommerce remains the fastest growing form of commerce when compared to physical retain store‚ services‚ and entertainment. Another trend is that the online demographics of shoppers broaden to match those of ordinary shoppers. Also‚ small businesses and entrepreneurs continue to flood through the e-commerce marketplace
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We can find a lot of outstanding E-commerce brands today‚ Such as eBay‚ Amazon‚ Alibaba. Because the developing of Safety and Trust system‚ Payment online systems‚ Convenient Contact systems and the rapid development internet population‚ More and more people have brought or will buy some products on the internet for a cheaper price and comfortable services. This is the reason of why I consider this topic in my thesis. EBay‚ a world leading company on the E-commerce market. They have really
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successful online business empire. Initially an auction based marketplace for the sale of goods and services for individuals‚ eBay is now all about e-commerce‚ that is about buying and selling products and services on the Internet via electronic methods (using the World Wide Web). It is classified as business-to-business‚ business to consumer and consumer-to-consumer. eBay has successfully implemented all these three categories in its business. An overwhelming amount of eBay’s success is directly
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“e-Bay”‚ the first e-commerce company awarded by “Golden Halo” for cause-related marketing program‚ like “CMF” in 2003. In which they use to give works to people. Giving Works makes it convenient for people to raise money for their favorite causes on eBay through several avenues‚ like: Sellers can donate a percentage of anything‚ and can sell anything on any percentage; they can sell up to 100 percent‚ and get the same fees which they demanded‚ buyers can add a donation to anything which they purchase
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Alibaba: Making inroads to become the world’s second largest e-commerce player surpassing eBay. Introduction It was in the year 1999 that 18 people under the leadership of Jack Ma‚ a teacher from Hangzhou‚ China‚ were to begin a journey known as Alibaba Group. Its headquarter lies in Hangzhou itself. Alibaba group have established‚ as of December 2013‚ 73 offices in China and 16 outside its borders. At the end of the 2014‚ it was reported to employ over 22‚000 people from across the world
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Analysis of eBay China’s Failure and Suggestions to eBay’s Return Strategy from the Perspective of Cross-cultural Conflicts 1. Introduction Along with the development of global economy‚ no one is unfamiliar with the word of globalization‚ and the world is filled with multinational-corporations. In such circumstances‚ those companies have realized that the necessary way to survive in the global market and maintain the competitive advantages is to
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rollercoaster year. The one-millionth item was sold‚ and AuctionWeb officially changed its name to eBay (short for Echo Bay Technology Group‚ Omidyar’s consulting firm). eBay went public on September 21‚ 1998‚ and Omidyar became an instant billionaire. Currently‚ eBay comprises for three main businesses‚ or as the previous CEO Whitman calls ’the power of three’ strategy:1.The eBay Marketplace: eBay describes this as "online platform for the sale of goods and services by a passionate community of
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introduction did persuade people to either sell the device or recycle it. Gazelle was developed by keeping these factors in view. Since no other platform was present at that time to provide the facility of buying and selling the used products other than eBay‚ which itself was not much effective. Therefore‚ Ganot and cofounders took the advantage of that opportunity and provided the platform for such transactions. Gazelle from its origin has been very competent in doing the business as it took over
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