EMG 20 Case Study No. 1 McDonald’s: Serving Fast Food around the World Ray Kroc opened the first McDonald’s restaurant in 1955 in the United States. He offered a limited menu of high quality; moderately priced food served fast spotless surroundings. McDonald’s QSC&V (quality‚ service‚ cleanliness‚ and value) was a hit. The chain expanded into every state in the nation. By 1983 it had more than 6‚000 restaurants in the United States‚ and by 1995 it had more than 18‚000 restaurants in 89 countries
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Choose an advertisement of your choice and write your comments according to the following guidelines: 1. What is the main message of the advertisement? (20 marks) The main message of the advertisement is to maintain sales by as follow:- a) To introduce a new product like the Bubur Ayam McD (McDonald’s Chicken Porridge) . b)To announce the modification of the product package like the change of the price by using the McDonald’s coupon and the special offer available during the festival season
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Corporate identity is the most significant element to create and strengthen a company’s industrial presence among the competitors. Corporate identity helps a company to establish a name in the consumer’s mind and communicate its image to the target group from the shortest way. While exposing the positive sides among the competitors‚ it presents the first sights about the qualifications like quality‚ trust and stability. If an organization is ruled by the principles rather than the managers or in
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line 1 2 3 4 5 |Customer Satisfaction: Form Utility: [McDonald’s restaurant can satisfy the teenagers and elderly wants‚ because of teenagers like eating the fries and drinking coke for their meal and elderly like free for the re-filling tea or coffee in the morning. Also‚ there are many different sets of meal can be selected by the buyers and there are happy meals for the child which buy the meal and get the toy1. In today society‚ he is following the trend and selling the balance diet such
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restaurants locate basically every shopping mall and shopping center no matter the class‚ from the low level like government-subsidized estates to the high level like the peak and central financial district. 3. Good community-caring image: Ronald McDonald House Charities which is a worldwide charity group established in 1974 to help the sick children to heal faster. Part of customers spent in McDonald’s restaurants will be donated to charity. McDonald’s also organized fund raising activities and sponsored
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Table of Contents 1. Corporation Overview 3 2. Financial Statements 4 2.1 Income Statement 5 2.1 Balance Sheet 6 2.2 Statement of Cash Flows 8 2.3 Statement of Owners Equity 8 3. Financial Statement Summary 9 4. Ratio Calculation 10 4.1 Liquidity ratios
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McDonald’s vs. Wendy’s In a world that is full of low fat low-carbohydrate diets and compulsive daily exercise‚ people seem to be more conscientious with their choices of foods they consume; but the twenty- first century demands convenience where fast food restaurants incorporates ones needs for quick‚ easy‚ and ‚ inexpensive food. Sadly‚ the majority of this type of food can be a very unhealthy food choice. Fast food restaurants typically offer high fat processed foods. In defense to this stereotype
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• outline the stages of the decision-making process and the tasks required in each . • explain and give examples of DECISION MODLE in your company (for example: programmed and non-programmed ) • what kind of models might be more convenient for the company you study. Contrast rational‚administrative‚political and garbage can decision models. • Give 4 examples of common sources of potential bias in decisions for your company I. The stages of the decision-making process consists of eight steps: 1
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McDonald & Wendys financial Statement Comparation Financial Statement Analysis Project The two companies that I will be comparing in this project are McDonalds and Wendys. Both of these companies are competitors in the same industry. I am using the information from their 2005 Financial Statements. Debt-to-Assets Ratio When comparing the debt-to-assets ratio of McDonalds and Wendys‚ you have to divide the firms total liabilities by their total assets. Essentially‚ the debt-to-assets
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Harvard Business School 9-693-028 Rev. September 23‚ 1996 McDonald’s Corporation Whether in Moscow or Massachusetts‚ the same experience would greet a customer in any of the 12‚611 McDonald’s quick-service restaurants worldwide. McDonald’s had distinguished itself in the quick-service industry through its remarkable consistency across all units. To competitors and customers alike‚ the Golden Arches—the corporate emblem that adorned every restaurant— symbolized pleasant‚ fast service and tasty
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