Apple Inc. Case Study # 1 iPhone [pic] Professor Chug-Shing Lee BUSA 499 Capstone October 1‚ 2008 Analysis Conducted By Apex [pic] Ryan Boykin Ashley Fiorini Lance Tanaka Matt Webb Executive Summary Apple has demonstrated that innovation can lead to market dominance with products like the iPod. With products such as this‚ Apple has developed a brand that has built a customer base with astonishing loyalty. According to Business week‚ Apple was thirty third for top
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on what can be considered a firm’s resources or capabilities. VRIO Analysis Given that almost anything a firm possesses can be considered a resource or capability how should you attempt to narrow down the ones that explain why firm performance differs? In order to lead to a sustainable competitive advantage a resource or capability should be Valuable‚ Rare‚ Inimitable (including non-substitutable)‚ and Organized. This VRIO framework is the foundation for internal analysis. If you ask a business
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Company Wildberries - it is a large online store of fashion apparel‚ shoes and accessories‚ which has existed for more than 7 years. I chose this site because I had previously used the services of this website. Products in this online store are divided into categories. To view products by brands (brands)‚ go to the tab "brand". All products are sorted by price‚ color‚ size‚ popularity rating (rated buyers) and the date of receipt to the store. When viewing products by categories is also sorted
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1. What are the strategic capabilities of IKEA? From the VIRO table (appendix 1) IKEA’s strategic capabilities are grouped into the following categories - Brand/quality reputation Financial strength Production capacity. Brand/Quality reputation IKEA operates (in 2002) 154 stores in 22 countries and serviced 286 million customers. With a 14% share of the market (in America)‚ there is huge opportunity for growth via a continued marketing campaign to leverage off its brand‚ differentiating
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VRIO Analysis Bristol-Myers Squibb and other pharmaceutical companies have very limited space for the development of competitive advantage. This is due to the limitations set in patents available for new pharmaceuticals. Most chemicals in pharmaceutical products have an equivalently functional substitute making it possible to have multiple products on the market that have identical uses and outcomes. This being the case‚ pharmaceutical companies can’t rely on one particular product to provide
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answer the following assignment questions in my International Business 305 class regarding Cameron International Corporation: 1. Determine which institutional and risk factors must be considered and whether they support entry or not. 2. Conduct a VRIO analysis to determine whether entry is supported. 3. Assess existing cultural issues to determine how they should be addressed should the company enter the market. 4. Determine if the company should pursue FDI with potentially more risk and higher
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Theoretical Framework Bronfenbrenner’s Ecological Model and Bioecological Model suggest that the developing child (e.g.‚ students‚ teachers) can be influenced by the environment. These environments included but not limited to the developing child’s home‚ school‚ and family (Bronfenbrenner‚ 1994; Bronfenbrenner‚ 1995). The Ecological Model and Bioecological Model can help explain differences between students’ and teachers’ perceptions. In the microsystem‚ for example‚ Bronfenbrenner states that
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Introduction to Marketing Framework Template Course: Introduction to Marketing Total Framework Hours up to: 180 CIP Code: 521400 Exploratory Preparatory Date Last Modified: 05/12/2012 Career Cluster: Marketing Cluster Pathway: Marketing COMPONENTS AND ASSESSMENTS Performance Assessments: Marketing Core Standards Assessment Leadership Alignment: Activity Marketing Core Standards Assessment Skill(s) Produce
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Describe the SWOT analysis and the VRIO model and compare them. Highlight their main similarities and differences. (25 points) (A 1½-page response is required.) Student’s Response The SWOT analysis is used to describe the Strength‚ Weaknesses‚ Opportunities and Threats that face a corporation. The purpose of this analysis is to identify the particular competencies that the corporation has as well as to identify the opportunities that they are facing but unable to take advantage of due to the
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Distinctive Competencies The VRIO analysis is helpful in determining if a resource or capability leads to competitive advantage (Middleton‚ 2004). Resources/Capabilities Valuable? Rare? Costly to Imitate? Exploited by Organization Competitive Implications Strength or Weakness Key Account Management Initiative Yes Yes Yes Yes Sustained Competitive Advantage Strength and Sustainable Distinctive Competence Recruitment Process Yes Yes No No Temporary Competitive Advantage Strength and Distinctive
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