very important when a small company like RyanAir is entering a market where Aer Lingus and BA pretty much own the market. 2. How do you expect the incumbents to respond? Why? I would expect the incumbents to lower their prices for tickets for the London-Dublin route to try and keep RyanAir from gaining a significant portion of the market share. This price cut would eat into the immediate financials of these two companies but if they don’t do this‚ RyanAir will pose a bigger threat when they gain
Premium Aer Lingus London Gatwick Airport Ryanair
fly with Ryanair‚ especially if Ryanair could maintain the proclaimed high quality service to its passengers. 2. Ryanair’s 4 daily flights provide much flexibility to the travelers who could travel at their time of convenience in a day. 3. Ryanair’s usage of 44-seater turboprop would greatly enhance its occupancy rate and at the same time‚ cost Ryanair much less to operate when compared to BA’s operational cost since BA used bigger capacity planes for this route (67% occupancy). Ryanair will not
Premium Aer Lingus Airline Economics
Ryanair value chain analysis Ryanair strongly manages and forms relationships with various suppliers e.g. Boeing and food/beverages etc‚ to ensure goods are received of requirement standards and on time in-order to add value through out its value chain. In addition to this by forming strong relationships with Boeing‚ they are able to obtain spares and maintenance on favorable terms reducing costs‚ thus offering lower prices to passengers and safer flights (adding value). In-order to add
Premium Customer Customer service Sales
How did the deregulation of air transportation in Europe foster entrepreneurial behavior and innovation in the European airline industry over the last twenty years? Case studies: SAS Airline & Ryanair Master Thesis in Entrepreneurship and Dynamic Business Contexts Spring 2007 Supervisor: Håkan Bohman Entrepreneurship Master Program Authors: Gilles Helterlin and Nuno Ramalho Acknowledgements We would like to express our gratitude to all who have contributed to the realization of this
Premium Airline Lufthansa Low-cost carrier
Distinctive Competencies The VRIO analysis is helpful in determining if a resource or capability leads to competitive advantage (Middleton‚ 2004). Resources/Capabilities Valuable? Rare? Costly to Imitate? Exploited by Organization Competitive Implications Strength or Weakness Key Account Management Initiative Yes Yes Yes Yes Sustained Competitive Advantage Strength and Sustainable Distinctive Competence Recruitment Process Yes Yes No No Temporary Competitive Advantage Strength and Distinctive
Premium Marriott International Supply chain management Management
Table of Contents 1.Introduction 2.Substitute products 3.Bargaining power of customers 4.Bargaining power of suppliers 5.Entrance barriers 6.Usefulness of the Five forces 7.Limitations of the five forces Model 8.Porter in the airline industry/Ryanair Introduction The model of the Five Competitive Forces was developed by Michael Porter in his book Competitive Strategy: "Techniques for Analyzing Industries and Competitors" in 1980. Since that time it has become an important instrument for analyzing
Premium Strategic management Porter five forces analysis Management
conceptual framework and the theoretical framework of their thesis‚ a required section in thesis writing that serves as the students’ map on their first venture into research. The conceptual framework is almost always confused with the theoretical framework of the study. What is the difference between the conceptual and the theoretical framework? A conceptual framework is the researcher’s idea on how the research problem will have to be explored. This is founded on the theoretical framework‚ which
Premium Research Scientific method Concept
Strategic Analysis for Ryanair to Enter China Submitted in part fulfilment of the Master September 2010 STRATEGIC BUSINESS ANALYSIS (ULMS 719) University of Liverpool Management School 17 September 2010 Abstract Ryanair‚ the leader of low-fare carriers in Europe‚ will expand its business throughout the world. This report discusses the strategies which Ryanair entre the Chinese market. Through PESTEL analysis and SWOT analysis to have sophisticated understandings of the Chinese
Premium Low-cost carrier Airline
Case: Dogfight over Europe: Ryanair (C) A. What is Ryanair’s strategy and why has it been successful so far? In 1911‚ Ryanair faced cash flow problem‚ and was going to be bankrupted. However‚ it found the way to overcome this crisis by transform themselves from ordinary high-price airlines into the lowest price airline in the EU. They focused on 5 things to rebirth their company. 1. Focused on cut down the costs: Ryanair aggressively cut most of its costs in many ways. Found the routes and airports
Premium Cost Competition Customer service
coherent set of ideas and models. Theoretical Framework The theoretical framework of the study is a structure that can hold or support a theory of a research work. It presents the theory which explains why the problem under study exists. Thus‚ the theoretical framework is but a theory that serves as a basis for conducting research. Purpose: * It helps the researcher see clearly the variables of the study. * It can provide him with a general framework for data analysis. * It is essential
Premium Scientific method Concept Theory