Gazelle in 2012 Gazelle is a leading online market to purchase and sell used electronic devices. However‚ its legal name is “Second Rotation” but customers see it as “gazelle” which was chosen for branding and operational purpose by Gannet‚ Aurelien McElhiney the co founders of Second rotation. How did gazelle attain sustainable competitive advantage? The secret of Gazelle for attaining the sustainable competitive advantage (a competitive advantage that is difficult for competitors to
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Short term‚ Long Term and Medium term objective (August 02‚ 2006 http://www.smallbusiness.co.uk/channels/start-a-business/q-and-a/27759/short-mediumand-longterm-objectives.thtml (Assessed on 3rd June 2010) Scott Gallagher (2004)‚ Internal Analysis (VRIO) (1st Nov‚ 2007) http://falcon.jmu.edu/~gallagsr/WDFPD-Internal.pdf (Assessed on 3rd June 2010) Bernard Jaquier‚ Resource- Based View of the firm (RBV) http://www.ecofine.com/strategy/RBV%20of%20the%20firm.htm (Assessed on 3rd June 2010) PEST Analysis
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The VRIO framework (Barney‚ 1995) is one of the most significant approaches that suggests ways to achieve sustainable competitive advantage through HR. VALUE HR executives must address a primary question “How can HR aid in either decreasing costs or increasing revenues?” In today’s time when everyone is talking numbers; the HR department has to prove its worth and show that it creates value for the organizations. HR can help a firm achieve sustainable competitive advantage by creating value
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2008 | 2007 | Industry Average | 59.9% | | | Nike | 52.4% | 59.0% | 52.1% | Adidas | 135.0% | 181.5% | 175.4% | Under Armour | 36.4% | 47.3% | 39.3% | K-Swiss | 114.0% | 121.7% | 116.2% | VRIO 1) NIKE Financial Resources * The first resource we have analyzed based on the VRIO framework is the firm’s financial
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Management | Yes | Yes | Yes | No | Yes | Internalizing Sales Force | Yes | Yes | Yes | No | Yes | Editing | Yes | Yes | Yes | Yes | No | Printing | No | No | No | Yes | Yes | Selling | Yes | Yes | Yes | No | Yes | Question 1 : Apply the VRIO Framework of Harlequin in series romance fiction The primary issue facing Harlequin is the steady loss of share in a growing women’s fiction market due to the growing popularity of single-title novels. With the volume sales dependence that is inherent
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Bharti Airtel Group 2 • • • • • • • • • • • Ashish Dubey Dibyashree Mohanty Akshay Shetty Preeti Basu Anshul Kumar Ashish Kumar Mudit Arora Nikhil Kumar Rahul Sangtani Tribhuvan Sharma Puja Katare Vision‚ Mission and Values.. VISION MISSION VALUES By 2015 Airtel will be the most loved brand‚ enriching the lives of millions “ We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way
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Case Analysis: Genzyme’s CSR Dilemma: How to Play its HAND. Background Considered a leader in the biotechnology industry‚ Genzyme has come a long way since its inception as a supplier of basic chemicals and reagents in 1981. As a leader in the development of orphan drugs‚ Genzyme realized revenues of almost $4B in 2007. Greater than 30% of its revenue in 2007 is attributed to the sales of drugs that target orphan diseases‚ such as Cerezyme‚ a novel Genzyme drug used to treat Gaucher disease
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Cited: Al-Karmi‚ Ahmad. "VRIO Framework." Arabianeurs. Arabianeurs: A Resource for Entrepreneurs in the Arab World.‚ 9 Oct. 2011. Web. 26 Sept. 2013. WebsiteLinkTagsEditDelete Chapman‚ Allan. "Index Examples of Porters Five Forces." Michael Porter ’s Five Forces Competition Theory
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Becoming a Strategic Partner: The Role of Human Resources in Gaining Competitive Advantage Abstract Although managers cite human resources as a firm’s most important asset‚ many organizational decisions do not reflect this belief. This paper uses the VRIO (value‚ rareness‚ imitability‚ and organization) framework to examine the role that the Human Resource (HR) function plays in developing a sustainable competitive advantage. We discuss why some popularly cited sources of sustainable competitive advantage
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Reduced cost Marketing Opened new stores to meet strategy of becoming closer to company’s consumers Expanded number of stores‚ marketing and sales promotion measures Sustainability of competitive strategy: Analysis of their strategic capability Use VRIO for competitive strategy‚ not corporate strategy 2x2 used to define distinctive capabilities Assignment 3 ECCO’s strategic direction: Ansoff’s growth matrix
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