(closer to gaining access to raw material) - Forward vertical integration= incorporates more stages of the value chain within its boundaries and those bring it closer to the end of the value chain (closer to interacting directly with final customers) VRIO: V-the value of vertical integration (the three most influential explanations when v. integration creates value) - Reduces threat of opportunism (=when firm is unfairly exploited in an exchange) e.g vertically integrate into exchange (bring exchange
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determine if the firm will be able to take advantage of opportunities while avoiding threats. Resource-Based Approach Resource: An asset‚ competency‚ process‚ skill‚ or knowledge controlled by the corporation. 1 Evaluating “Key Resources” VRIO Framework • Value: Does it provide competitive advantage? Rareness: Do other competitors possess it? Imitability: Is it costly for others to imitate? Organization: Is the firm organized to exploit the resource? • • • Sustainability of an Advantage
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be the technological and performance leader‚ producing premium bikes in low volumes and with the best technology. They are committed to performance and their slogan is “ready to race”. Tools for Analysis We have used value chain analysis and the VRIO model to assess the overall company situation and the SWOT analysis to get a better overview of the decision that the company is facing. VALUE CHAIN ANALYSIS Firm infrastructures Private
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Embraer: The Global Leader in Regional Jets HBS Case 9-701-006 October 30 (Thursday) Case: Petrobras in Ecuador (A) HBS Case 9-309-107 November 6 (Thursday) Mexican Multinationals Case: Grupo Bimbo HBS Case 9-707-521 November 13 (Thursday) Case: LG Electronics: Global Strategy in Emerging Markets Thunderbird Case TB0073 November 20 (Thursday) Inward Emerging Markets Investment December 4 (Thursday) Group Project Presentations December 11 (Thursday) Group Project Presentations fgfgfgf ADDITIONAL
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Index FMCG Industry FMCG stands for Fast Moving Consumer Goods. FMCG products are also known as consumer packaged goods. These goods are generally replaced within a year. This sector is the fourth largest sector in the economy and contributes to 3 million employment opportunities. This industry is characterised by well established distribution network‚ high penetration levels‚ low per capita consumption and intense competition between organised and unorganised segments. The total FMCG market is
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Assignment 1: Case study analysis Assignment type: individual Worth: 20 % Length: 2 pages (around 1000 words) Due date: Week 5 (Friday‚ 5 November 2010) Required: Read a case study United Technologies Gathers Competitive Intelligence on the next page and answer the following questions: Questions: 1. Who are the primary sources of competitive intelligence for United Technologies (UTC)? Why? What kinds of information can they provide? 2. Generate a list of questions you
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Umbrella Brands The 1980s witnessed a revolution in the understanding of the working of the brands. Marketers depict brands as a reflection of customers’ own personalities‚ so that they can relate to their products well. In fact the distinguishing aspect of the modern marketing has been its focus upon the creation of differentiated brands and using them as weapons for launching multi-level attacks on competition. Market research has been used to help identify and develop bases of brand differentiation
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Revenue allocation formulae: The current revenue allocation formulae is 52.68%‚ 26.72% and 20.60%.for the F.G‚ States and L.Gs respectively | FEDERAL GOVT. | STATE GOVT. | LOCAL GOVT. | | | | | |52.68% |26.72%
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EXTERNAL ENVIRONMENT (General Environment) A company like Teva Pharmaceuticals is subject to all of the factors of the external environment given the nature of its business and global expansion. Pharmaceuticals is an industry where high profits can be achieved‚ but it is also an extremely challenging business when one considers all of the political/legal aspects involving government regulation and patents. Every country has strict regulation and testing requirements for drugs that affect companies
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1. Introduction Pacific International Lines or PIL as it is commonly known in the market is a container shipping company started by Mr.Y C Chang in 1967. What he started as a 1 ship company is today the 19th biggest container shipping company in terms of TEU capacity & the 8th largest container ship owner. Ambition: Integrated shipping group with a meaningful market share by setting own pace of growth based on the group’s financial strength and human resource capabilities. 2. External Analysis:
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