of lgStrategic Decisions - Definition and Characteristics Strategic decisions are the decisions that are concerned with whole environment in which the firm operates‚ the entire resources and the people who form the company and the interface between the two.Characteristics/Features of Strategic Decisions a. Strategic decisions have major resource propositions for an organization. These decisions may be concerned with possessing new resources‚ organizing others or reallocating others
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POSITIONING The diagram above shows that LG’s positioning depends on three relationships which are: I) The relationship between LG and the customers. II) The relationship between the customers and LG’s competitors and III) The relationship between LG and competitors Both LG and its competitors try to convince customers on why (price‚ quality‚ fit for purpose‚ track record‚ novelty‚ etc) they should buy their respective products and not the other. This persuasions and the customers experience
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for LG Electronics to launch and promote their new watch phone into the Canadian market. B: Analyzing Case Data: * Majority of the growth in the consumer electronics industry was attributed to the portable sector of the market and to the increasing popularity of product miniaturization * Products have been driven by consumers demands to listen to music‚ watch video‚ play games‚ and communicate anywhere and anytime * Top brand manufacturers are Nokia‚ Motorola‚ Samsung‚ Sony‚ LG‚ and
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ACKNOWLEDGEMENT I wish to thank and express my gratitude to the management of LG ELECTRONICS INDIA LTD. for giving me permission and offering training facilities for my summer training & corporate exposure as an Integral part of my BBA curriculum. It is a great experience and pleasure for me to present this report on the practical training at LG products. I sincere to acknowledge my indebtedness to Mr. marketing manager ‚ for the generous
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This precall planning worksheet is worth 25 points. Your work is scored at 88% of the points available: 22 points I have typed feedback in green type. Looking ahead -- One of the most important areas of information is the table indicating the Needs gap‚ Features‚ Benefits and Advantages. When completing the ADAPT worksheets‚ you’ll Discover the needs gaps. Then‚ your presentation after ADAPT will use the features‚ benefits and advantages. Role-Play Worksheets Role-playing
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www.lg.com Product Authentication program Dear Customers‚ To protect all LG customers from counterfeit and grey market products and make sure that you receive official warranty service‚ LG is now running a product authentication program. To make sure your handset is a genuine product of LG‚ ONLY one SMS containing the IMEI No. of your purchased handset will be automatically sent to LG on the date of purchase. LG will bear the cost of one SMS for the product authentication program. For promotion
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LG ELECTRONICS LTD {draw:frame} A great working environment will allow you to exercise and develop all of your skills‚ and you’ll be duly rewarded too! LG Electronics creates working environments that enable all its employees to demonstrate their capabilities‚ focus on their own work‚ and create value. HR Principles {draw:frame} Creativity and autonomy An individual’s creativity is the basis for value creation. LG Electronics respects diversity and autonomy‚ allowing each of its
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Instructions for the Preparation of Project Report All BBA & BBA (B&I)‚ 3rd year students are required to submit a Major Project Report as part of fulfillment of their respective course. The purpose of including project report in the bachelor program is to provide the student an opportunity to study a problem applying management concepts in a scientific manner. It enables a student to apply conceptual knowledge in a practical situation and to learn the art of conducting a study in a systematic
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LG Watch Phone Table of Contents Executive Summary3 The Canadian Market Launch4 Analysis5 External Influences5 Internal Competences and Deficiencies6-7 The Young‚ Affluent Professional7 Decision Criteria8 An Integrated Marketing Campaign9 Marketing Strategy9 Marketing Mix11 Product11 Distribution Channels12 Pricing Strategy12 Promotional Strategy13 Expected Results15 Appendix17 Works Cited21 Executive Summary The consumer electronics industry is associated with
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selling and sales promotion. LG will enter new product market with very attractive strategy. They are already investing very high amount in promotion i.e approximately 6-7 % of their revenue. Total budget of LG for promotional activities is approximately Rs. 300‚000‚000. Usually the sales promotion budget and their allocation are described by LG Korea. Advertising Approximately 80 % of the promotion budget will be used for the advertisement of the product. LG keep on advertise their product
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