Case Analysis: JetBlue 1. What are the most strategically important internal resources and capabilities? JetBlue’s internal resources and strategy has set them apart from the major airline companies as well as regional airline companies. JetBlue uses a Hybrid Carrier model that gives the airline company a niche in the industry by allowing low cost to the customers without depriving them of a full service flight. JetBlue’s has differentiated themselves by providing travelers with snacks and beverages
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constraint on what can be considered a firm’s resources or capabilities. VRIO Analysis Given that almost anything a firm possesses can be considered a resource or capability how should you attempt to narrow down the ones that explain why firm performance differs? In order to lead to a sustainable competitive advantage a resource or capability should be Valuable‚ Rare‚ Inimitable (including non-substitutable)‚ and Organized. This VRIO framework is the foundation for internal analysis. If you ask a business
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customers by providing them discounted prices and aircraft equipped with latest technology. The low-cost strategy was adopted via productive workforce‚ automated processes and heavy reliance on technology. To examine JetBlue’s success at the time‚ the VRIO framework can be used: Valuable- JetBlue was most certainly valuable. It is a leader in the LCC airline industry and it has a higher level of cost leadership than most other airlines. Rare- JetBlue was able to attain a high level of consistency in
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Ethiopian Airlines (Ethiopian) is the flag carrier of Ethiopia. During the past sixty plus years‚ Ethiopian has become one of the continent’s leading carriers‚ unrivalled in Africa for efficiency and operational success‚ turning profits for almost all the years of its existence. Operating at the forefront of technology‚ it has also become one of Ethiopia’s major industries and a veritable institution in Africa. It commands a lion’s share of the pan African network including the only daily east-west
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Company Wildberries - it is a large online store of fashion apparel‚ shoes and accessories‚ which has existed for more than 7 years. I chose this site because I had previously used the services of this website. Products in this online store are divided into categories. To view products by brands (brands)‚ go to the tab "brand". All products are sorted by price‚ color‚ size‚ popularity rating (rated buyers) and the date of receipt to the store. When viewing products by categories is also sorted
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Company profile 1. Kingfisher Airlines : Kingfisher Airlines Ltd is India’s largest company for chartered aviation. They operate in commercial passenger airlines‚ private helicopter and chartered airplane divisions. They also have Air Deccan‚ India’s low cost carrier in their business units. It was started on June 15‚ 1995 with Deccan Aviation as name and as private limited company. The promoters of the company were G R Gopinath‚ K J Samuel and Vishnu Singh Rawal. In Jan 2005‚ it was converted
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An airline alliance is an agreement between two or more airlines to cooperate on a substantial level. The three largest alliances are the Star Alliance‚ SkyTeam and Oneworld. Alliances also form between cargo airlines‚ such as that of WOW Alliance‚ SkyTeam Cargo and ANA/UPS Alliance. Alliances provide a network of connectivity and convenience for international passengers and international packages. Benefits and costs Benefits can consist of: An extended and optimized network: this is often
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THY has some features that makes it strong in the sector. First of all‚ THY charges close to a discount-airline. Secondly‚ it offers a business class service on both overseas and domestic flights. Moreover‚ THY offers a frequent flyer program (an example to this is; Miles&Smiles) Fourthly‚ it competes with international and domestic airlines and long distance inter-city bus services (through price cuts). Finally‚ THY has the best landing slots (in Istanbul & Ankara) and it is the only Turkey based
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How did the deregulation of air transportation in Europe foster entrepreneurial behavior and innovation in the European airline industry over the last twenty years? Case studies: SAS Airline & Ryanair Master Thesis in Entrepreneurship and Dynamic Business Contexts Spring 2007 Supervisor: Håkan Bohman Entrepreneurship Master Program Authors: Gilles Helterlin and Nuno Ramalho Acknowledgements We would like to express our gratitude to all who have contributed to the realization of this
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Accessed: 29.03.2008. BVA (2007) Deutsche Bank (2007). Messen in Deutschland: Wachsende Überkapazitäten. In: <http://www.dbresearch.com/PROD/DBR_INTERNET_DE-PROD/PROD0000000000209833.pdf> Accessed: 29.03.2008 Deutsche Lufthansa AG (2006). IATA Rangfolge 2006. Stellung der Lufthansa im internationalen Linienflugverkehr der IATA. In: < http://www.lufthansa-financials.de/servlet/PB/menu/1015966_l1/index.html> Accessed: 29.03.2008. GCB (2008). Flyer Geschäftsreisemarkt. In: <http://www.gcb.de/pdf/Flyer_Geschaeftsreisemark
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