Brand Comparison Paper Edwin Loeffler‚ Jessica Canaday‚ Mackenzie Damm‚ Cindy Berrios BRM/353 September 8‚ 2014 Bridget Peaco Brand Comparison Paper Introduction Pepsi Co. and Coca-Cola have been in business for a long time and both are largely successful companies in the beverage industry. They both have different brand components in comparison. A few of the different comparisons would be pricing‚ quality‚ packaging‚ logos‚ brand equity and features. In the following paper we will discuss
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New Launch Marketing Plan III Tawanna Davis‚ Trisha Eisele‚ Gail Eluwa‚ and Eugenia Washington MKT/571 July 14‚ 2014 Professor: Melodi Guilbault New Launch Marketing Plan III Executive Summary Coca-Cola continues to be an industry leader in offering and reinventing some of its core drink products in new global markets. The company currently has captured over 50% of the soft drink market and seeks to obtain 55% or better in the next three years. With the introduction of its latest product‚ millions
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Coke an Peps in 201 C nd si 10 Fo more than a century‚ Co and Pepsi vied for “th or oke hroat share” o the world’s beverage m of s market. The most intense battles in the so-called col wars were fought over the $74 billio carbonated soft m b la e on drink (CSD) indus stry in the Un nited States.1 In a “carefu ully waged co ompetitive str ruggle” that l lasted from 1975 through the mid-199 both Cok and Pepsi a h 90s‚ ke achieved ave erage annual r revenue grow of wth
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campaign? What is the target for Pepsi A.M? Are these audiences the same? Coca-Cola’s Coke in the morning target people that leave homes in the morning and on the mid-morning coffee break. Pepsi A.M’s target is the people that drink coffee in the morning. Yes the audiences are the same apart from the fact that Coke in the morning focuses more on the time factor whereas Pepsi directly appeals to coffee drinkers. 2. What buyer responses are Coca-Cola and Pepsi-Cola trying to generate from their
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government-owned Corporation (PAIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991 when the use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. PepsiCo’s’ Indian products are divided into 3 categories‚ namely ”The fun for you” products that includes soft drinks and snack foods. “The better for you” products that includes Diet Pepsi and “The good for you” products which consist of nutrition based products like the Tropicana
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Executive Summary PepsiCo Inc. is an American multinational food‚ snack‚ and beverage corporation that divided its products into five categories: Pepsi-Cola‚ Frito-Lay‚ Tropicana‚ Quaker‚ and Gatorade‚ and each category have plenty of brands. In fact‚ according to PepsiCo’s official website‚ PepsiCo leads food and beverage leader portfolio that includes 22 brands. The company reported sales of $510 million and has 19‚000 employees (http://en.wikipedia.org/wiki/PepsiCo). Moreover‚ the company employed
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major customers‚ major suppliers‚ and leadership and provide a synopsis of each company. The Coca-Cola (NYSE: KO ) vs. PepsiCo (NYSE: PEP ) war is one of the greatest rivalries in corporate history‚ just like Apple vs. Microsoft. Coca-Cola and Pepsi are the two most popular and widely recognized beverage brands in the world. They have been competing in the soft drink sector for over a century and both companies enjoy a high degree of brand consciousness globally. Both companies try to market as
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years. Annual consumption of CSDs was 740 eight-ounce drinks ig per person in the U.S. versus 288 in the rest of the developed world and 77 in developing countries.1 As a result‚ the Coca-Cola Co. (Coke) and PepsiCo (Pepsi) increasingly looked abroad for growth. Coke and Pepsi approached international CSD markets from different positions and heritages. Coke was “global when global wasn’t cool‚” noted a CEO of Coca-Cola.2 Coke’s global expansion began in 1906 when it entered Cuba‚ Panama‚ and
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corporate level. The company that does all of this is Pepsi Cola Company. There is not many people that can do without this drink daily. At times it will almost seem like a habit. Pepsi Company is a company that many people are familiar with. It is a company that people spend their hard earned money one every day all over the world. Pepsi Co consists of three units: Pepsi Co Americas Foods‚ Pepsi Co Americas Beverages and Pepsi Co International. Pepsi Co Americas Foods encompasses Frito-Lay North America
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BEVERAGES INDUSTRY IN INDIA: Indian beverages industries size is Rs. 8000 crores and it is dominated by two players’ viz PEPSI & COKE. This high profile industry has lot of potential for growth as per capita consumption in India is 9 bottles a year as compared to 20 bottles in Sri Lanka‚ 14 in Pakistan‚ while 12 bottles a person in Nepal. The RKG Group is India’s leading supplier of retailer brand carbonated & noncarbonated soft drinks‚ with beverages manufacturing facilities in India
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