NORGES HANDELSHØYSKOLE Bergen‚ 25 May 2009 Analysis of Samsung Notebook Strategy Case study for Samsung Notebook Rui Xu Veileder: Svein Ulset Msc in International Business NORGES HANDELSHØYSKOLE This thesis was written as a part of the Master of Science in Economics and Business Administration program - Major in International Business. Neither the institution‚ nor the advisor is responsible for the theories and methods used‚ or the results and conclusions drawn‚ through the
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2012 Sustainability Report Global Harmony with people‚ society & environment / Samsung Electronics Sustainability Report 2012 / 1 About This Report This is the fifth Sustainability Report issued by Samsung Electronics and is intended to communicate our sustainability efforts and performance to stakeholders. At Samsung Electronics‚ we firmly believe that we can deliver positive value by protecting the environment and improving the social conditions of the communities in which we operate
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Strength * Samsung enjoys the widest range of product portfolio which includes Mobile phone‚ Tablet‚ TV/Audio/Video‚ Camera‚ camcorder‚ Home appliance‚ pc‚ peripherals‚ printer‚ memory cards and other accessories * Samsung holds significant market share in most of the product categories * Samsung is NO.2 in terms of market share in mobiles‚ it captured Nokia’s market share by superior innovation in smart phones * Samsungs is the best in terms of design features and technology. It
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The Paradox of Samsung’s Rise Objective: To know about Samsung‚ To know about the success Mantra of Samsung. To know about the effective use of Hybrid Strategy. Samsung : An Introduction: Founded in 1938 Excellence in R&D‚ Marketing‚ Designing. Rated more valuable than Pepsi‚ Nike and American Express. $227.3 Billion Revenue in 2010 3‚15‚000 employees all over the world. Leading Player of cell phones‚ Television‚ LCD (Liquid Crystal Display) semiconductors etc. Also deals in Financial
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enhancements that are made to help improve the use of their products for any age and genre. Samsung has a range of products from electronics to appliances which will help consumers in their everyday living obligations. The brand is well known in various countries nationwide and has limitless abilities to what it can do. The performance levels are steady increasing to make life easier for the consumers. Samsung has been around for over 70 years‚ accomplishing to
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copypasted The Samsung was founded by Byung-Chull Lee in 1938. First it started up with selling fish‚ vegetables and fruit to china. However‚ it was a success and became a co-operation in 1951. Moreover‚ Samsung began to expand they are business in financial‚ media‚ chemicals and ship building throughout the 1970’s. As a result‚ from 1958 onwards Samsung was recognised in making Televisions‚ Mobile phones‚ Radio’s‚ Computer components and other electronic devices‚ but in 1997 Samsung were dragged in
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steadily over the years such as local-content laws‚ import restrictions‚ tax controls‚ price controls‚ labor problems. .etc…China is one of the Samsung market and it has many laws relates to some issues such as custom import and trading‚ foreign investment‚ information technology‚ pricing and etc…. to regulate the activites or the development of Samsung electronics industry in China‚ for example: Provisional Regulations on Trade Administration of Technology Introduction and Equipment Importation
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Case Study Analysis Samsung Galaxy S4 Introduction Samsung‚ a giant conglomerate and member of the Fortune Global 500 list‚ started off with humble beginnings. Founded in 1936 as a small trading company in the small town of Taegu‚ Korea it began by selling‚ “dried Korean fish‚ vegetables‚ and fruit to Manchuria and Beijing.” (Samsung.com). It quickly became one of the leading companies in Korea and the world by diversifying in many different industries ranging from heavy machinery‚ petrochemicals
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Samsung’s current Segmentation Strategy. · GEOGRAPHIC Samsung focuses on rural area as well. It has Samsung Guru Segment for rural areas as well as Galaxy segment for urban areas. Samsung is one of the largest manufacturers of mobile phones‚ so they say Samsung has something for everyone. · DEMOGRAPHIC Samsung has mobile phones for youth‚ age of 16-29‚ for businessmen etc. for middleclass youth it has Samsung Guru which is for govt. lower class workers also. Guru has many
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The ultimate fast follower Samsung is better than anybody else at learning from its competitors. "A market reader is sort of the classic fast follower‚" explains Barry Jaruzelski‚ senior partner at Booz&Co and the co-author of the Global Innovation 1000. "It doesn’t mean they ignore their customers‚ but they’re very attuned to what competitors are doing and what other people are bringing to market first and observing what seems to be gaining traction‚ then very rapidly coming up with their own
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