SEGMENTATION‚ TARGET MARKET SELECTION AND POSITIONING (STP) PRACTICE in AUTOMOTIVE INDUSTRY | Marketing Management | | CONTENTS GENERAL INFORMATION 2 OVERVIEW OF THE INDUSTRY 2 PROCESS OF SEGMENTATION 6 Demographic Features 7 Age Factor 7 Gender Factor 7 Income Factor 8 CHOICE OF TARGET MARKET 9 Five Patterns of Target Market Selection 9 Single-Segment Concentration 9 Selective Specialization 9 Product Specialization 9 Market Specialization 10 Full Market
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McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies‚ Inc. All rights reserved. Chapter 6 Licensing‚ Strategic Alliances‚ FDI Outline The non-exporting modes of entry The Licensing Options‚ including Franchising Strategic Alliances‚ including Joint Ventures. FDI and Wholly Owned Subsidiaries Marketing Strategy and Optimal Entry Mode Foreign Expansion and Cultural Distance Waterfall and Sprinkler Strategies Takeaways 6-3 Non-exporting modes of entry Three main non-exporting
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I. Introduction Automobile industry is a symbol of technical marvel by human kind. Being one of the fastest growing sectors in the world its dynamic growth phases are explained by nature of competition‚ product life cycle and consumer demand. Today‚ the global automobile industry is concerned with consumer demands for styling‚ safety‚ and comfort; and with labor relations and manufacturing efficiency. The industry is at the crossroads with global mergers and relocation of production centers
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and manufacturing strategy. China has luck to plays an important role in this industrial windstorm. Nowadays‚ Chinese company could raise tremendous capital from its domestic market and invest in oversea business‚ such as Geely Automobile acquired Volvo. Lenovo is the pioneer of such investment. And Lenovo demonstrate a good example that Chinese company and enterprisers could play globally‚ and play fairly. It is only 30 years that China opens her market. Although Chinese people and business man
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CHAPTER 1 AN OVERVIEW OF INTERNATIONAL BUSINESS Chapter Objectives 1. 2. 3. 4. 5. Discuss the meaning of international business Explain the importance of understanding international business Identify and describe the basic forms of international business activities Discuss the causes of globalization Comprehend the growing role of emerging markets in the global economy 1-2 What Is International Business? Business transactions between parties from more than one country
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imports increase‚ and net exports decrease. b. When students in Paris flock to see the latest movie from Hollywood‚ foreigners are buying a U.S. good‚ so U.S. exports rise‚ imports are unchanged‚ and net exports increase. c. When your uncle buys a new Volvo‚ an American is buying a foreign good‚ so U.S. exports are unchanged‚ imports rise‚ and net exports decline. d. When the student bookstore at Oxford University sells a pair of Levi’s 501 jeans‚ foreigners are buying U.S. goods‚ so U.S. exports increase
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A PROJECT REPORT ON “To compare the industrial {earthmoving} company’s product With special reference to JCB and CAT” SUBMITTED TO :- SUBMITTED BY:- Mrs. Ranu Sharma Mam Arvind kumar sharma Lecturer‚ DMS.
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• Question 1 1 out of 1 points People and consumers play different ______ depending on the situation. Selected Answer: Roles • Question 2 1 out of 1 points Hidden cameras in Publix can observe consumers without provoking ____ Selected Answer: The Hawthorne effect • Question 3 1 out of 1 points What is the relative customer profile variable: If the price was right‚ would you buy this car today? Selected Answer: buyer readiness stage • Question 4
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attributes‚ however‚ this creates difficulty when trying to create unrelated products Ex: Coca-Cola’s attributes are tradition and family‚ Pepsi is young and energetic Brands can be positioned on benefits they provide: Nike is about performance‚ Volvo is about safety Great brands absolutely require a good‚ strong‚ memorable name Ex: after Google was created‚ users did not have to say name twice Companies often resurrect brand names (Buick Regal) When creating a new brand name‚ the following
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decided to give the company authorization to issue 50.000 shares of stock with a par value $1. Initially 27.200 shares were issued‚ 20.400 shares to the Hepburns (Janet’s parents) for $20‚400 in cash and 6800 shares to Janet and Michael for their 2004 Volvo with market value $6800 in cash. The Hepburns loaned the young couple $102.000 at an annual interest rate 7‚75%. The Thompson in return loaned this Money to Dragonfly in quarterly installment $2‚281.41. The corporation also borrowed $41.000 from Seattle
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