Blue Shield Case Study With whom‚ exactly‚ does Blue Shield 65 Plus want to communicate? What effect does Blue Shield 65 Plus want its communications to have on the target audience? Medicare coverage can be a confusing topic for consumers approaching age 65. With that in mind‚ Blue Shield of California revamped its direct mail strategy for targeting consumers about to become Medicare-eligible. Moving away from the "active senior" approach of its previous "Defy" campaign‚ the insurer sought
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Blues is the root of modern pop music. Blues is after the civil war‚ by American black Africans in poor underlying life creates music. In the process of development‚ as the change of black life circumstances and the thought emotion‚ it has experienced the change of different style. Its on the development of contemporary pop music in the world is produced an indelible effect. In this paper‚ the development course of Blues‚ to explore the impact of its pop music to the world. Blues music is
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There were many inequalities in the novel Gathering Blue. Inequalities that were not necessary and could have been fixed. Many of the problems were due to people being selfish and not wanting everybody to be equal. Kira‚ the main character‚ was subjected to most of the inequalities. She was deemed imperfect by everyone and it changed her life. In the novel Gathering Blue‚ not all people have the same rights; Mainly the physically imperfect people‚ the talented and the poor people. Kira is just
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Ashleigh McCloskey 10/5/2011 Professor Conaway Midterm Essay Comparing the Sun to the Moon Easy Rawlins from Devil in a Blue Dress was a black private detective. He was a man who worked for what he had. Unlike most of the African American population‚ he had his own house‚ but he was lacking money. Rawlins did not have a steady job so when a man came along proposing work‚ he immediately took it. This is much different from the amateur detective‚ Sherlock Holmes‚ in “Silver Blaze.” In “Silver
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The Color Blue I. Positive associations 1. Blue is successful in bathrooms. 2. Is a peacemaker of color; not many people dislike blue. 3. Is considered a noble color‚ represents dignity and poise. 4. Dark blue inspires confidence and trust. 5. Pale blue is believed to encourage fantasy. 6. Cool‚ calm‚ comfortable‚ relaxing‚ and clean. II.
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The Blue Jay (Cyanocitta cristata) The blue jay (Cyanocitta cristata) belongs to the family Corvidae and the order Passeriformes (Cornell University‚ 2015). It is one of the most common birds to be sighted in the United States. It has a range that covers about 2/3 of North America (Johnson‚ 2011). Blue Jays tend to migrate only over short distances‚ and have never been observed anywhere south of the United States. Given their wide distribution pattern‚ many observations relating to their life history
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Blue white selection is a widely used method in screening recombinants in cloning. This is based on the gene product of lac z gene. The plasmid vectors contain this gene which produces β galactosidase enzyme. When a gene is inserted close to lac z gene‚ the reading frame will be distorted and the gene is inactivated. So the transformed cells will not produce this enzyme and are called competent cells. After the recombination‚ the bacterial cells are grown in a medium containing X gal (5-bromo-4-chloro-indolyl-β-D-galactopyranoside)
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associated with different colors: Blue Color Meaning there are three kinds of colors –cool colors ‚warm colors ‚ mixed cool/warm colors and neutral colours I like blue color the most .Blue is among the most popular colors and can be seen generously in nature. Blue is associated with peace and tranquility. This color also symbolizes loyalty and is often painted in bedrooms as contact with it makes the human body produce chemicals that have a calming effect. Blue also signifies dependability and
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In‚ “The Monkey’s Paw” by W. W. Jacobs‚ Mr. White’s actions towards the monkey’s paw is very suspicious. He is suspicious because when the sergeant threw the monkey’s paw in the fire‚ Mr. White quickly pulled it out. “White...stooped down and snatched it off.” This proved that Mr. White believed in the three wishes the paw would bring them. Mr. White could’ve let the paw burn but instead‚ he snatched it out. He could’ve listened to the sergeant or this horrible stuff would’ve happened to them. Secondly
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the origin of the phrase “once in a blue moon” and what a blue moon actually is. “Once in a blue moon” today means “very rarely‚” though it used to mean something that was absurd‚ right along the lines of “when pigs fly.” The first known recorded use of a form of the phrase is in an anti-clerical pamphlet published in 1528 by William Roy and Jeremy Barlowe. In a conversation between two characters‚ one says‚ “Yf they say the mone is blewe/We must believe that it is true.” It appears to be a
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