2012 Zara Marketing Audit MBA-USQ 11: MKT5000 University of Applied Sciences Zurich (HWZ) Switzerland Supervised by: Prof. Richard Beswick Anja Anastasja Keller U1028905 23.08.2012 MBA-USQ 11: MKT5000 Written Assignment I: Zara Marketing Audit‚ Anja Anastasja Keller‚ U1028905 Executive Summary Zara is a publicly listed company and belongs to the Inditex Group‚ founded by Amancio Ortega in 1975 in Spain. Zara always continues to bring excitement to fashion and fulfils customer
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• • • • • • • Situational Analysis Objectives Strategy Targets Tactics Men Money Minutes Measurement 7 The Planning Models • • • • • • • • • S O S T T M M M M S O S T A C 8 Marketing Audit • A marketing audit is a comprehensive‚ systematic‚ independent and periodic examination of a company’s-or business unit’s-marketing environment‚ objectives‚ strategies and activities
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Strategic Analysis Faculty of Business and Law Business and Management – Top Up Level: 3 Module: SIM336 Strategic Management Assignment Code: SIM336 Module Leader: Derek Harwood Issue date: January 2014 Return date: Wednesday 7th May 2014 – 1pm Contribution to module assessment: 100% First Name: Arthur Surname: TISSERAND Word Total Count: 3294 Student ID: 19907465744 Problematic: Why the Smartbox Company has several difficulties
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Audit Planning Name: Course: Tutor: Date: Audit Planning Introduction Auditing is a vital activity‚ in every business activity. The International Auditing and Assurance Standards Board (IAASB) is the overall organization that sets international standards for assurance‚ auditing and other related fields‚ globally. The organization ensures that there is the harmonization of all international and national auditing and assurance standards to enhance uniformity‚ in accounting
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INTERNATIONAL STANDARD ON AUDITING 320 AUDIT MATERIALITY (This Standard is effective‚ but contains conforming amendments that become effective at a future date)* CONTENTS Paragraph Introduction ................................................................................................... Materiality ..................................................................................................... The Relationship Between Materiality and Audit Risk ................................. Evaluating
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INTERNAL AUDIT 1 Internal audit ‘Internal audit’ is an appraisal activity established by management for the review of accounting and internal control systems as a service to the entity. It reviews‚ monitors and make recommendations for the improvement of systems. Other activities include: Examination of financial information Review of economy‚ efficiency and effectiveness (‘value-for-money’ audits) Review of compliance with external laws and regulations Review of internal policies Review
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AUDIT METHODOLOGY A systematic environmental audit consists of 3 main stages: Pre-Audit On-site Audit Post Audit All 3 stages need to be fulfil in order to complete the audit procedure on water quality management which to ensure clean water is to be preserved to be consumed by the end user. Pre-Audit Pre-audit is the first step in the audit procedure. During a pre-audit‚ a company or individual’s financial documents are examined to ensure that all information is correct before the company or individual
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current issue and full text archive of this journal is available at www.emeraldinsight.com/0268-6902.htm Past control risk and current audit fees Past control risk Thomas G. Calderon‚ Li Wang and Thomas Klenotic George W. Daverio School of Accountancy‚ The University of Akron‚ Akron‚ Ohio‚ USA 693 Abstract Purpose – The authors posit that audit fees are driven by historical risk factors and risk encountered in the current period. The purpose of this paper is to focus on historical
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marks) THE INTERNAL AUDIT DEPARTMENT Purpose To conduct independent‚ objective assurance and consulting activities created to add value and improve the operation of Newlands Networks Corporation via systematic‚ disciplined approach to assess and improve the capability of risk management‚ control‚ and governance practices. Slide #1 Speaker’s notes The role and significance on internal auditing has grown extremely and the____ expectations continue to enlarge. Internal audit tasks have an extensive
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AUDIT PLANNING Audit planning procedures are the first and perhaps the most important step in carrying out a successful audit. Without adequate planning‚ the likelihood of missing a significant risk area or encountering engagement-related problems increases considerably. As baseball great and noted philosopher‚ Yogi Berra puts it‚ “If you don’t plan on where you are going‚ you could end up someplace different!” All too often the auditor does not give adequate attention to audit planning for a vast
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