INATTENTIONAL BLINDNESS Inattentional blindness‚ also known as perceptual blindness‚ is the phenomenon of not being able to see things that are actually there. This can be a result of having no internal frame of reference to perceive the unseen objects‚ or it can be the result of the mental focus or attention which cause mental distractions. The phenomenon is due to how our minds see and process information. Closely related to the subject of change blindness‚ it is an observed phenomenon of the
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copying. 3. Perceptual mapping- Perceptual mapping is a graphics technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product‚ product line‚ brand‚ or company is displayed relative to their competition. Perceptual maps can have any number of dimensions but the most common is two dimensions. Any more is a challenge to draw and confusing to interpret. Example- The perceptual map below shows
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Burnol Case Study What is your suggestion to Dr Morepen for its repositioning and resultant growth keeping in mind the limited budget the company has at its hospital? Considering the fact that Burnol product has become generic to customers usage & hence there is less / no repurchase of the product in the market. Reason being‚ the product is accepted only as ‘burn specialist’ and not as an Antiseptic cream unlike Boroline‚ boroplus etc. But it is also necessary to remember that Burnol has remained
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Research‚ and Total Quality Management. This competition has eight rounds in total. Dilemma In the industry‚ there are five segments: Traditional‚ Low End‚ High End‚ Performance (Pfmn)‚ and Size. These segments are represented by circles in the perceptual map; the y-axis is the sensors’ size and the x-axis is performance. Each year‚ the circles are spreading out and moving
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Hart‚ Schaffner and Marx: The Market for Separately Ticketed Suits 1. Perceptual Map High Versatility1 * Low-quality separates * High-quality separates High-end (Price) Low-End (Price) * Traditional suits2 Low Versatility1 1Versatility refers to the ability to mix-and-match items after the purchase. 2Traditional suits have low versatility as they are expected to be worn as a ‘whole’ suit (or uniform). 2. The traditional suit (TS) customer is different than
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------------------------------------------------- ------------------------------------------------- Answer Template for Case Analysis ------------------------------------------------- Student Name: | | Student ID: | | Case Name: | Retailing Around the Globe [page 196-200] | Question 1: Briefly
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Corporate Social Responsibility Task 1 To find out about corporate social responsibility I researched 3 separate businesses the first being the join Lewis partnership which includes Waitrose (a food retailer) and John Lewis (a department store). They have 336 stores located in the UK which are co-owned by every member of staff. The partnership makes on average £9.5 billion a year. They state that corporate social responsibility has been a cornerstone of their business right from the Partnership’s
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iPod Product Background The name iPod refers to a category of portable digital audio players designed and marketed by Apple Computer. It is an exceptionally popular‚ portable digital music player that stores up to 10‚000 songs on its 40GB hard disk. The earlier versions of iPod were only able to function as music players. Currently‚ it also includes features such as storing addresses‚ games and calendar. The iPod was originally developed for Mac computers but software was introduced in 2002 to
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Table of Contents 1.0 Introduction and Confirmation of Briefing 3 2.0 Situation Analysis 3 2.1 Market Size and Major Competitors 3 2.2 Trends 4 2.3 Customers 5 3.0 Communication Objectives 6 4.0 Strategy – Target Audience 7 4.1 Demographics 7 4.2 Geographics 9 4.3 Behaviouristics 9 4.4 Psychographics 10 4.5 Pen profile summary 11 5.0 Creative Strategy 12 5.1 Positioning 12 5.2 Creative Approach 13 Introduction and Confirmation of Briefing We are Swift Marketing
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ability today. Sometimes intangible assets are valuable than physical assets. For example… The John Lewis Partnership has been developing an unusual HRM strategy. This enterprise divides to two subsidiaries of the John Lewis Department Stores and the Waitrose supermarket chain. There are about 66‚000 staffs which named ‘partners’ not ‘employees’ working for JLP. Further‚ this organization is owned by all partners not employer. There is a complicate organization structure for a democratic enterprise. Each
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