Student Handbook The Alfred H. Heineken Chaired Professor of Marketing INSEAD Jean-Claude Larréché The Claude Janssen Chaired Professor of Business Administration and Professor of Marketing INSEAD Hubert Gatignon Partner‚ Director of R&D STRATX International Rémi Triolet To search this document click CTRL+F i Publisher: STRATX International Production: Minute Man Press‚ Cambridge‚ Massachusetts Cover Design: Synergy Network‚ Waltham‚ Massachusetts Marketing Manager: Lucy
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and services. They sell products to upper and middle class customers. John Lewis also has 28 department stores and 4 John Lewis at home stores. As well as the John Lewis department stores the partnership operates five Waitrose Food & Home stores combining the group’s Waitrose supermarkets with some of the John Lewis division’s non-food ranges. This means that John Lewis has a broad range of different shops which need different
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Monitoring 3. Which one of the following perceptual measures corresponds to a company that is in the internally supportive stage of operational effectiveness? a) Outside experts are called in for strategic decisions b) Aim is to achieve competitive parity c) A manufacturing strategy is formulated and pursued d) Goal is to achieve competitive superiority Answer: c Difficulty: Hard Response: See page 99 Reference: Process Monitoring 4. Which one of the following perceptual measures corresponds to a company
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interaction. II. What are Geographic Questions? a. Physical Geo- the study of physical phenomena on Earth b. “Why of Where” ~ Marvin Mikesell c. Spatial Distribution- how something is laid out‚ organized or arranged. 1. Maps in Time of Cholera Pandemics a. Medical geo- mapping of spread of disease
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1. What are the main variables used by TGI to segment the market? The main variables used by TGI to segment the market are: ✓ Income ✓ Age ✓ Social grade ✓ Concerning about health and environment ✓ Shopping activity/budgeting ✓ Social places (pubs‚ restaurants‚ etc.) ✓ Brand vs. own label ✓ Travelling ✓ Media (TV‚ radio‚ newspapers) ( ads ✓ Number of children at home ✓ Area where they live ✓ Level of consumption of Coffee-Mate
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et al.‚ 2006; Ennew‚ 1993; Orth & Tureckova‚ 2002 cited in Fang‚ 2012‚ p. 142). Firms should establish their unique position which is different from their rivals (Robertson‚ 2005). A perceptual map helps firms to see how customers view their products and identifies gaps in the market (D’Aveni‚ 2007‚ p. 112). The map also allows firms to predict and counter rival’s tactics (D’Aveni‚ 2007‚ p. 120). Moreover‚ it is crucial for the firm to identify a
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CHAPTER V HRD TOOLS AND TECHNIQUES[1] Though a good number of HRD facilitations have a good knowledge of HRD‚ its systems and processes‚ they are not equipped with the development tools and techniques to implement HRD. This chapter briefly lists and explains various development tools and techniques that can be used in the HRD function. Each of the tool can be adopted to the specific need of the organisation to achieve desired HRD results. A. BRIEF NOTES 1. 360 DEGREE FEEDBACK: It is a development
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Science = boat - continually rebuild while trying to stay afloat -phil/scientist…psych/nero same boat -psych- info about mental models -but psych needs to be constrined by knowledge of the brian -psych- can be more functional -but study of brain alone = not enough about mind -psychologicl and phenomenicallevels need to be examined aswe Return to smith intro notes -unerstand neuro cognitive operations and consciousness -combo of operations -experiencene‚ naural events‚ cognitive
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Capstone Recap 1. The Research and Development (R&D) Department invents new products and changes specifications for existing products‚ improves size and performance repositions a product on the Perceptual Map‚ the age of the products and the reliability (MTBF rating) of each product. 2. The Marketing Department is concerned with the 4 P’s – product‚ price‚ place and promotion‚ and is in charge of sales forecasting. Promotion and sales budgets affect customer awareness and accessibility. They
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Scenario and task: The Nestle company has decided to commission you to develop a coherent marketing mix for their brand new breakfast cereal product aimed at children under the age of 16 in the UK to compete with cereal products from Kellogg’s and Quaker. Product - organic granola bars Competitors Quaker Oats Chewy Granola Bars and Nature Valley Crunchy Quaker Oats Chewy Granola Bars Quaker Oats has presently a selection of granola bars that have 8g of whole grains that contain no high fructose corn
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