WAL-MART VS K-MART: A COMPARISON OF TWO BUSINESS STRATEGIES By Jason Ramirez Management & Strategy Wal-Mart and K-Mart are two of the largest and most successful retail outlets in the country. Both retailers have been around for fifty years and made their success out of low cost retailing. In 1990 Wal-Mart surpassed K-Mart as the largest retail outlet in the country. In this paper I will discuss the strategies being used by both firms‚ the success/failures of these strategies and
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saying they will never make it because their business practices and culture wouldn’t work in other countries. Yet the company’s globalization efforts progressed at a rapid pace. Its more than 4‚263 international retail units employ more than 660‚000 associates in 15 international markets. Their international sales have made up over 24.7 percent of the company’s total sales. This is expected to increase substantially over the next decade. (International business 13th edit‚ pg. 251) Why has Walmart viewed
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Wal-Mart – ASDA in the UK Two international marketing objectives • Increase overall market share in the UK with their company ADSA by 15% by the end of the year • Increase overall sales in the supermarket industry by 1 billion dollars in the next year Communication Strategy In assessing the current communication opportunities for the supermarket giant‚ Wal-Mart‚ you can look at their current audience‚ and their trends. The general audience for the Wal-Mart company can be very general
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Competing with Wal-Mart The discounting giant‚ Wal-Mart‚ ranks high in worldwide retail sales which often makes it difficult for small retailers to compete. Wal-Mart’s everyday low prices‚ efficient IT infrastructure‚ and distribution efficiencies give the retail giant an edge over other retailers. However‚ other businesses can still be successful with the proper strategies. As a smaller retailer of bicycles and bicycle repairs‚ Atlanta Cycling‚ can have leg up on Wal-Mart by offering specialty
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Stakeholders” A Case Study on Business Ethics and Stakeholder Relationships A Report by Abdul Rahman Nawawi Holger Behrens Jurattana Jamkrajang Paphat Kriangthanapha Phikulthong Pangjunan Suttasinee Suebsahakarn Younten Phuntso 53060790 52027564 50019826 52032481 54055255 52047480 53060909 Submitted to Ajarn Nakul Boonrod 29 May 2012 In partial fulfillment for the course: IBC 360: Business Ethics Semester 2/2011 1 Table of Contents Table of Contents Introduction Wal-Mart’s Ranking
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Reflection Paper # 1 – Is Wal-Mart Good for America? Brandon A. Grossberg University of Redlands School of Business “The secret of successful retailing is to give your customers what they want. And really‚ if you think about it from your point of view as a customer‚ you want everything: a wide assortment of good-quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly knowledgeable service; convenient hours; free
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Wal-Mart’s Business Practice Big corporations are known for their revenues and the social impact in our society. Many times‚ the media ignore what is behind the success of these companies. Behind Wal-Mart’s success there are thousands of people who work every day to serve communities by bringing the lowest prices on the market and providing excellent customer service to millions of families. The strong culture of this company is another attribution for the success of this firm. According to the study
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of the big. Forbes 500s Annual Directory. Retrieved March 31‚ 2004 from http://forbes.com/forbesglobal/98/0420/0201054a.htm Lewis‚ L Lohr‚ S. (2003‚ Dec. 7). Is Walmart Good for America? New York Times‚ pg.4.1. Maas‚ Pablo (1998). Concept Check. Business Latin America‚ 33‚ (46)‚ p6. Molin‚ D. (2004). A bullish Walmart: Targeting New Countries‚ Smaller Formats. Retrieved April 7‚ 2004 from http;//0web3.infotrac.galegroup.com.bianca. Rock‚ J. (2001‚ Sep. 17). Can Walmart Succeed in Foreign Soil? Weekly
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MAN 3025 Corporate Profile Executive Summary By focusing on its strengths‚ its key customers‚ and the underlying values they need‚ Wal-Mart will increase sales to more than $200 billion in three years‚ while improving the gross margin on sales and cash management and working capital. This business plan leads the way. It renews our vision and strategic focus: adding value to our target market segments‚ the small as well as the large family‚ in our global market. It also provides the step-by-step
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Wal-Mart Executive Summary Wal-Mart has shown continued success in their use of information technology with e-commerce‚ a system that allows managers to view point-of-sale information‚ and the possible use of RFID chips in the near future. After reviewing the 2005 Harvard Business School study of Wal-Mart‚ it is evident that this company has been successful in expanding its operations in several foreign markets. Wal-Mart had established itself as the largest retailer in both Canada in 2003 and
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