案例三：沃尔玛(Wal-Mart)SWOT分析 优势Strengths. • 沃尔玛是著名的零售业品牌，它以物美价廉、货物繁多和一站式购物而闻名。 • 沃尔玛的销售额在近年内有明显增长‚并且在全球化的范围内进行扩张.(例如‚它收购了英国的零售商ASDA) • 沃尔玛的一个核心竞争力是由先进的信息技术所支持的国际化物流系统.例如‚ 在该系统支持下‚每一件商品在全国范围内的每一间卖场的运输、销售、储存等物流信息都可以清晰地看到。信息技术同时也加强了沃尔玛高效的采购过程。 • 沃尔玛的一个焦点战略是人力资源的开发和管理。优秀的人才是沃尔玛在商业上成功的关键因素，为此沃尔玛投入时间和金钱对优秀员工进行培训并建立忠诚度。 劣势Weaknesses • 沃尔玛建立了世界上最大的食品零售帝国。尽管它在信息技术上拥有优势，但因为其巨大的业务拓展，这可能导致对某些领域的控制力不够强。 • 因为沃尔玛的商品涵盖了服装、食品等多个部门，它可能在适应性上比起更加专注于某一领域的竞争对手存在劣势。 • 该公司是全球化的，但是目前只开拓了少数几个国家的市场。
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Assignment 3 1. An individual firm like Wal-Mart manages supply chain by using a number of techniques. Considering that supply chains include multiple firms with potentially conflicting objectives‚ Wal-Mart has created very effective and innovative responses. This involves taking advantage of telecommunications infrastructures which focuses on using computerized systems that keep track of the inventory. Wal-Mart uses an EDI system that is better for record keeping and can be easily analyzed
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Wal-Mart case study questions Student Name: 1. What are the strengths and weaknesses of Wal-Mart’s fashion brands‚ George and Metro 7? Strengths (think about the Marketing Mix (4 Ps)) • Product – Wal-Mart is one of the largest retailers in the world that is a “one stop shop”. You can find every/anything that you need there with good style‚ selections and quality all for a great everyday low price. • Price – Low prices for fair quality items made Wal-Mart a celebrity for the millions of
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Wal-Mart Stores‚ Inc.‚ 2009 – A Case Analysis MBA 712-01 - Strategic Management Introduction Wal-Mart Stores ended its 2009 fiscal year with nearly $266 billion in sales at its Wal-Mart Stores‚ $47 billion at Sam’s Club‚ and $99 billion in its international locations. This represented an increase a substantial portion of market share that presented a challenge for competitors. Yet Wal-Mart at the same time was challenged to move forward with intense competition from its rivals‚ Target and
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wal The value wedges illustrated above depict differences between willingness to pay and costs amongst Wal-Mart and its major competitors‚ K-Mart and Target. One product was observed with three different prices from the companies in order to grasp a better understanding and comparison of the different value wedges. An actual comparison of Colgate Cavity Protection Twin Pack Toothpaste emphasizes value captured. Prices were found as follows: Target $6‚ Kmart $5.49‚ and Wal-Mart $3.38. Wal-Mart’s
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critical success factors for operating in retail business (using the example of Wal-Mart’s success as a template) are: · Financial resources · Operational management · Retail network Walmart Porter’s 5 Forces Analysis Potential Competitors: Medium pressure · Wal-Mart has an technologically superior distribution systems‚ lowest possible costing‚ brand name‚ and management expertise to fend off competitors. · Wal-mart is perceived by the customers to offer lowest prices and we can say brand loyalty
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prices it is hard not to think of Wal-Mart. The company that revolutionized discount shopping. But what happens behind the scenes? How is it that the world’s largest retail chain can offer so many deals? In the last 20 years the anti-Walmart campaign seems to continuously be on the minds of many. Sebastian Mallaby and Karen Olsson share radically different views on the ethics of the Wal-Mart Corporation. In “Up Against Wal-Mart” we are forced to believe that Wal mart is a vicious company that shows
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EXECUTIVE SUMMARY The purpose of this business report is to gain familiarity with Wal-Mart and to learn about the different aspects that make Wal-Mart a successful company. This report gives an in-depth analysis of the company history‚ services and products provided‚ the company philosophy‚ business methods‚ organizational structure‚ and financial and competitive analysis. Wal-Mart is a well-known company. Although Wal-Mart was originally just a retail outlet‚ this company has extended its reach to
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STUDY Wal-Mart is an American multinational retailer store that runs largest chain of discount department stores and warehouses. Wal-Mart was found in 1962 by Sam Walton in America. After its great success in America and other countries Wal-Mart decided to introduce itself in Germany by 1997. Wal-Mart failed to do business in Germany because the strategies and plans it used in America failed to work in Germany as the requirements of people and business differ from that in America. Wal-Mart failed
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five force analysis‚ SWOT Analysis is used to examine the core of business through internal strengths and weaknesses‚ and external opportunities and threats. Strength For strengths‚ Wal-mart holds good position in the market‚ having financial strength‚ and low inventory turnover ratio. For market position‚ Wal-mart U.S operates on 2 major industries‚ such as warehouse clubs and department stores. Figure 1.2 presents that the warehouse segment has HHI of 5‚000‚ indicating high concentration of the
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