VIETNAM NATIONAL UNIVERSITY – HO CHI MINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS ADMINISTRATION WAL – MART MARKETING PROBLEMS WHEN GOING GLOBAL By GROUP 5: NGUYEN THI HUONG GIANG NGUYEN THI TRUC LINH TRAN THI THU HANG NGUYEN PHU NGHI LE DUC PHUC A project submitted to Dr. Vu The Dung in partial fulfillment of the requirements for the International Marketing course Ho Chi Minh City‚ Vietnam 2011 Contents I. General information 3 1. Company Background 3
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the organization to implement a solution. Wal-Mart organizational structure is a strict masterpiece of detailed task and reporting. This allows Wal-Mart motivate‚ control‚ and coordinate employees to achieved one common goal. Wal-Mart has up to eight basic organizational structure types. Wal-Mart has a distinctive way of pulling the components into one structured outline to expose the necessary relationships. The composer helps the structure for Wal-Mart management look for the most effective way
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Wal-Mart: Individual Differences‚ Values and Diversity Introduction Wal-Mart was started by Sam Walton in the year 1962 in Rogers‚ Arkansas. After five‚ years‚ this store was able to operate as 24 stores. In 1969‚ Wal-Mart operated as an incorporated company; Wal-Mart Stores Inc. From 1970s this company experienced a substantial economic growth. A huge expansion through the opening of a home office in Bentonville‚ Arkansas and a gigantic center was started off by Wal-Mart in 1971. The 1970s
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WALMART CASE STUDY Identify the Business Risks One of Walmarts biggest business risks comes from competition. Walmart is so large and diversified that they face competition from just about everyone. Here in the US Kmart and Target are their primary competitors but they also face competition in specialty areas from Toys ’R’ Us‚ Best Buy‚ and Bed‚ Bath and Beyond. As the largest supermarket retailer‚ Walmart also competes against grocery stores such as Albertsons‚ Von’s and others. With their
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The graph description of the table on the Participation in Selected Leisure Activities of Girls and Boys |Leisure activities |Girls age 5-14 |Boys age 5-14 | |Skateboarding or rollerblading |25 |39 | |Bike riding |58
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WAL-MART AND BHARTI: TRANSFORMING RETAIL IN INDIA This report analyses and evaluates the situation of the retailer Wal-Mart in the Indian industry. On the point of creating a JV with the company Bharti‚ Wal-Mart has to resolve numerous challenges‚ range from the cultural differences to problems with its supply chain to strengthen its competitiveness‚ gain customer loyalty and becoming the “go-to place”. The Indian Retail Market The competiveness of the Indian retail sector will be evaluated
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strategies of Wal-Mart in China Module Leader: Gunjan Saxena Student ID: 200912567 Date: 17/05/2009 Executive Summary The report is an investigation about Wal-Mart’s pricing strategies in China‚ which consists of three parts. The part 1 includes five points relevant information. To begin with‚ it will have an introduction for this investigation to assess the brief of Wal-Mart and its pricing strategies in China. The next is setting up one main aim of investigation Wal-Mart’s pricing
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had analys How Wal-Mart done the transformation strategically to win the market in situation of financial crisis? The fanatical crisis becomes huge threat to all organizations in the world. Because it becomes challenge to Wal-Mart also. Through this report I had highlight the causes for problem happens and rectify the problems through measurements with statistical data. Then this report had explained what are the steps that taken by Wal-Mart to achieve their vision. So Wal-Mart Implement the strategic
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Analysis of Wal-Mart’s Strategy and Business Model for Expansion into China. Introduction Business organizations in the modern world face an ever-increasing challenge to compete for a share of the global market. Advances in transportation‚ communications‚ and technology make it possible for a company to build a device in one country out of components made in a dozen other countries and sell it anywhere in the world. To survive in this business environment‚ businesses must devise
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Ethics Professor Bari Courts November 2012 Unit III Case Study Wal - Mart‚ the name can evoke different emotions in people‚ you love it or not. Reality is‚ the company has and continues to have a huge impact on the global retail market. The current business model dictates that every store and every employee reduce costs to maintain huge financial benefits. In spite of the alleged and proven ethical violations Wal-Mart continues to be driving force on the retail market. Ethical violations
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