案例三:沃尔玛(Wal-Mart)SWOT分析 优势Strengths. • 沃尔玛是著名的零售业品牌,它以物美价廉、货物繁多和一站式购物而闻名。 • 沃尔玛的销售额在近年内有明显增长‚并且在全球化的范围内进行扩张.(例如‚它收购了英国的零售商ASDA) • 沃尔玛的一个核心竞争力是由先进的信息技术所支持的国际化物流系统.例如‚ 在该系统支持下‚每一件商品在全国范围内的每一间卖场的运输、销售、储存等物流信息都可以清晰地看到。信息技术同时也加强了沃尔玛高效的采购过程。 • 沃尔玛的一个焦点战略是人力资源的开发和管理。优秀的人才是沃尔玛在商业上成功的关键因素,为此沃尔玛投入时间和金钱对优秀员工进行培训并建立忠诚度。 劣势Weaknesses • 沃尔玛建立了世界上最大的食品零售帝国。尽管它在信息技术上拥有优势,但因为其巨大的业务拓展,这可能导致对某些领域的控制力不够强。 • 因为沃尔玛的商品涵盖了服装、食品等多个部门,它可能在适应性上比起更加专注于某一领域的竞争对手存在劣势。 • 该公司是全球化的,但是目前只开拓了少数几个国家的市场。
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The first strategy that Staples should implement is to joint venture with a number of small businesses. Staples already sells existing small business products such as office supplies‚ cleaning supplies‚ and breakroom supplies. Staples also has a small business network‚ where users can receive practical advice from industry experts and peers who share their stories‚ their successes‚ and their obstacles. However‚ a physical merger with small business entities would be a strategic approach that would
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1. Name the three sectors of the supply chain. On what occasions could certain sections of the primary sector operate as retailers? The supply chain consists of three sectors: o Primary sector(provides raw materials) o Secondary sector(using raw materials for the manufacturing or construction of products) o Tertiary sector-service sector-(provides service for the customer) Normally we expect tertiary sector to work as retails but there could be exceptions sometimes
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Wal-Mart competitive advantage 6. To what extent is WM’s competitive advantage sustainable? * At the time discount stores were located within large towns‚ WM’s strategy was to put good-sized stores into little one-horse towns that everyone else was ignoring. * WM alternative was to build their own distribution centers so that they could buy in volume at attractive prices and store the merchandise. * WM earn the trust of their customers every day by providing a broad assortment of
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CORNING-VITRO JOINT VENTURE ANALYSIS The case of Corning-Vitro shows some of the difficulties with forming a joint venture with a foreign corporation. Even though it seemed that the venture would be an instant success‚ cultural differences led to its eventual demise. On the surface the two companies seemed to be compatible‚ but were unable to adapt a uniform corporate culture. Many problems arose because of the differing managing styles of upper management in the United States and Mexico. By forming
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The New Age of Walmart Walmart’s meteoric rise is one of the great super global powers beginning in probably one of the most unlikely settings‚ the farmlands of Bentonville‚ Arkansas‚ a low-wage region of America. During the formative stages‚ some useful strategies were employed that started this super store on the right track to the extraordinary success it is today. As explained by author Nelson Lichtenstein of The Retail Revolution: How Walmart Created a Brave New World of Business‚ founder Sam
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plaque" (qtd. in. Corporate Social Responsibility). As hundreds of billions of dollars are gained at the expense of ethical crimes‚ it becomes increasingly obvious that these tycoons put the weight of their bottom line before everything else. Wal-Mart Stores
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the pasture and the barns. I’m happy because the sun is shining down and I have my horses. The horses are red‚ bay‚ buckskin. and white/grey. I can ride like the wind. I am able to jump over ditches. Being outside is truly my happy place. 3. Wal-Mart on Black Friday will be chaotic place. People
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Electric’s Joint Ventures -- Case Discussion Questions 1. GE used to prefer acquisitions or greenfield ventures as an entry mode rather than joint ventures. Why do you think this was the case? Acquisitions were thought to be more cost effective and less risky. With GE having total control‚ they did not have to worry about the internal problems of the company and could enhance coordination all the while gaining immediate market share. 2. Why do you think that GE has come to prefer joint ventures in recent
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Nastashia Hall Professor Derek Tellier Composition 1 September 29‚ 2014 Wal-Mart Walmart faces a lot of decisions and challenges about deciding things like wages‚ benefits‚ and working conditions but my feelings are that Walmart should have better wages‚ benefits‚ and working conditions for their associates. Some of the decisions they need to make are what a fair wage to pay would be. Another would be what kinds of benefits to give to associates and to what associates. They would also have to decide
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