VIETNAM NATIONAL UNIVERSITY – HO CHI MINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS ADMINISTRATION WAL – MART MARKETING PROBLEMS WHEN GOING GLOBAL By GROUP 5: NGUYEN THI HUONG GIANG NGUYEN THI TRUC LINH TRAN THI THU HANG NGUYEN PHU NGHI LE DUC PHUC A project submitted to Dr. Vu The Dung in partial fulfillment of the requirements for the International Marketing course Ho Chi Minh City‚ Vietnam 2011 Contents I. General information 3 1. Company Background 3
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Introduction Wal-Mart and Target are the two largest retail chains in the United States categorized of SIC code 5331 which is the retail-variety group assigned by the SEC. Both American based corporations‚ they are the two most recognized and successful supercenters of their kind rendering several other smaller companies obsolete. Wal-Mart is the larger of the two and has gained enough resources to quickly spring into international business endeavors and expansion of different segments while
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In the future‚ PepsiCo will continue to develop its business prosperously through 2 crucial policies: ● increase their annual dividend by 4 percent to $2.15 ● return more than $6 billion to shareholders since 2012 . ● decrease its contribution to poor health >changes to its product line ● reduce the sodium content of "key foods" by 25 percent by 2015 ● add sugar content in "key drinks" by 25 percent by 2020 ● incorporate more fruits‚ vegetables‚ nuts‚ whole grains and lowfat dairy into its product line
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Individual Assignment Number Two 2-1. What steps can organizations take to improve promotion satisfaction‚ supervision satisfaction‚ and coworkers satisfaction? Firstly‚ we need to use the value-percept theory to view state of employee satisfaction. From my perspective‚ we can set number for this value-percept theory-"Dissatisfaction=(V want-V have) X V importance". For example‚ value of v can classified 5 levels. then we can set a standard value to measuring degree of dissatisfaction.
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Report on Walmart case study Walmart has lost over a billion dollars in sales because the strategy is not well planned for a better design. The launched project is a very strategic idea which to make Walmart aisles to be less cluttered and better designed but somehow it did not happen as planned. To make any changes on system or any design that related to huge users or customers‚ there are a few steps need to take into account. Conceptual model is one of the important models to be applied on how
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Wal-Mart Formal Case analysis June 2007 SWOT Analysis The SWOT Analysis is a strategic planning method used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a business‚ in order to reach its objectives. Wal-Mart objective is to always offer low prices and to become the number one largest retailer in the world. Strengths refer to the attributes of the organization that help achieving its objectives. First of all‚ Wal-Mart is one of the largest retailers
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Business Policy Wal-Mart Case Industry Analysis Analyzing the Task Environment Analyzing important stakeholder groups such as suppliers and customers in a particular Corporation’s task environment. Short History of Wal-Mart Founded by Sam Walton. He was in business since 1940 but in 1962 decided to focus on low price-high quality discounter. His personal charisma‚ simple upbringing and a dedication towards hard work has made his business a success. He found a right market niche
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Five-Year Strategic Marketing Plan Wal-Mart Inc. A Marketing Plan Presented By: Justin Ravari Table of Contents Page 1. Company Description 1 2. Strategic Focus and Plan 2 Mission 2 Goals 2 Competitive Advantage 2 3. Situation Analysis 4 SWOT Analysis 4 Industry Analysis 6 Competitor Analysis 6 Company Analysis 7 Customer Analysis 7 4. Market-Product Focus 8 Marketing and Product Objectives 8 Target Markets 8 Points of
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Ethics Professor Bari Courts November 2012 Unit III Case Study Wal - Mart‚ the name can evoke different emotions in people‚ you love it or not. Reality is‚ the company has and continues to have a huge impact on the global retail market. The current business model dictates that every store and every employee reduce costs to maintain huge financial benefits. In spite of the alleged and proven ethical violations Wal-Mart continues to be driving force on the retail market. Ethical violations
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Statement of Ethics Statement of Ethics Table of contents Using the Statement of Ethics The 3 Basic Beliefs and Guiding Principles Introduction Who is Covered What Law Applies Associate Responsibilities Additional Responsibilities for Management Associates Discipline for Violations 4 5 6 6 6 6 7 7 8 8 8 8 9 Leading with Integrity in Our Marketplace Fair Competition Intentional Dishonesty Financial Integrity Insider Trading Restrictive Trade Practices 19 19 19 20 20 21 Leading with
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