案例三：沃尔玛(Wal-Mart)SWOT分析 优势Strengths. • 沃尔玛是著名的零售业品牌，它以物美价廉、货物繁多和一站式购物而闻名。 • 沃尔玛的销售额在近年内有明显增长‚并且在全球化的范围内进行扩张.(例如‚它收购了英国的零售商ASDA) • 沃尔玛的一个核心竞争力是由先进的信息技术所支持的国际化物流系统.例如‚ 在该系统支持下‚每一件商品在全国范围内的每一间卖场的运输、销售、储存等物流信息都可以清晰地看到。信息技术同时也加强了沃尔玛高效的采购过程。 • 沃尔玛的一个焦点战略是人力资源的开发和管理。优秀的人才是沃尔玛在商业上成功的关键因素，为此沃尔玛投入时间和金钱对优秀员工进行培训并建立忠诚度。 劣势Weaknesses • 沃尔玛建立了世界上最大的食品零售帝国。尽管它在信息技术上拥有优势，但因为其巨大的业务拓展，这可能导致对某些领域的控制力不够强。 • 因为沃尔玛的商品涵盖了服装、食品等多个部门，它可能在适应性上比起更加专注于某一领域的竞争对手存在劣势。 • 该公司是全球化的，但是目前只开拓了少数几个国家的市场。
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Costco vs. Wal-Mart With $401.2 billion revenues‚ the retailing giant‚ Wal-Mart‚ has been ranked as the 2nd place of 2009 Fortune 500 companies. This company is seen as the most successful business in the world today but also viewed as the vital indicator to observe the status of financial crisis recovery. Wal-Mart has won market share during the recession by offering customers lower prices as its successful marketing strategy. Moreover‚ Wal-Mart is long for expanding its kingdom all over the world
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Operational Planning for Wal-Mart Introduction The first Wal-Mart was opened in Rogers‚ Arkansas‚ in 1962. By 1969 it was incorporated into Wal-Mart Stores‚ Inc.‚ and in 1972 went public on the New York Stock Exchange. The company grew steadily across the United States‚ and by 1990 was the nation’s largest retailer. In 1991 and 1994‚ Wal-Mart moved into Mexico and Canada respectively. By 1997 it was incorporated into the Dow Jones Industrial Average. As of 2005‚ Wal-Mart has stores in the United
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for Wal-Mart’s success has been its inbound logistics. Wal-Mart pioneered the development of a hub-and-spoke distribution system. Its central distribution warehouses are strategically located to serve clusters of Wal-Mart stores which lead to minimized shipping times. • Operations: Hand-held scanners allow Wal-Mart to monitor its inventory in real-time. This helps Wal-Mart reduce the potential for stock outs and excess inventory. Other significant operations that differentiate Wal-Mart from
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Marita Sanders Wal-Mart Economic Indicators November 14‚ 2010 According to About.com (2010)‚ economic indicators are economic statistics that indicate how well the economy is doing and how well the economy will do in the future. Economic indicators can range from unemployment to the inflation rate. Economic indicators are not the same across the board‚ and will vary from industry to industry and company to company. Although Wal-Mart is a very successful company‚ there are still many areas
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Torres‚ Juan ENC1101—03 Professor Trolinder December 5‚ 2013 Misconceptions of Wal-Mart In the 1990’s most families made a dollar stretch due to lower inflation changes. As gas prices sky rocketed‚ in the 2000’s‚ families felt trapped‚ thriftier‚ and scrapping for pennies to shop for groceries. Present day Wal-Mart has given all families a way around large corporations that control prices. As a result‚ Wal-Mart has given a second chance on living the American dream and stretching a dollar to
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------------------------------------------------- ASSIGNMENT ON COST CONTROL AND COST REDUCTION ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- -------------------------------------------------
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Evaluate the general environment of Wal-Mart using the framework in Chapter 2. What are the key opportunities and threats facing Wal-Mart? (This is the "OT" of a SWOT analysis)Wal-Mart ’s builds its stores in towns with a population size of 5000-25‚000 people. Wal-Mart has recently started to tap into the more populated city suburbs by building smaller less obtrusive stores in those regions. Wal-Mart targets every age group from infants to senior citizens. Wal-Mart ’s geographically places it ’s stores
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wal The value wedges illustrated above depict differences between willingness to pay and costs amongst Wal-Mart and its major competitors‚ K-Mart and Target. One product was observed with three different prices from the companies in order to grasp a better understanding and comparison of the different value wedges. An actual comparison of Colgate Cavity Protection Twin Pack Toothpaste emphasizes value captured. Prices were found as follows: Target $6‚ Kmart $5.49‚ and Wal-Mart $3.38. Wal-Mart’s
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EXECUTIVE SUMMARY The purpose of this business report is to gain familiarity with Wal-Mart and to learn about the different aspects that make Wal-Mart a successful company. This report gives an in-depth analysis of the company history‚ services and products provided‚ the company philosophy‚ business methods‚ organizational structure‚ and financial and competitive analysis. Wal-Mart is a well-known company. Although Wal-Mart was originally just a retail outlet‚ this company has extended its reach to
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