Wal-Mart case study questions Student Name: 1. What are the strengths and weaknesses of Wal-Mart’s fashion brands‚ George and Metro 7? Strengths (think about the Marketing Mix (4 Ps)) • Product – Wal-Mart is one of the largest retailers in the world that is a “one stop shop”. You can find every/anything that you need there with good style‚ selections and quality all for a great everyday low price. • Price – Low prices for fair quality items made Wal-Mart a celebrity for the millions of
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Running head: CONTROL MECHANISMS OF WAL-MART Control Mechanisms of Wal-Mart Teresa Sexton University of Phoenix MGT/330 Aug 25‚ 2008 Control Mechanisms of Wal-Mart Control mechanisms are used by organizations to help regulate processes which add to company-wide goals. Wal-Mart is a huge industry functioning to meet the needs of its customers‚ employees and suppliers by using controls; controls consist of market control‚ clan control‚ manager audits‚ and performance
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Wal-Mart: Strategic Management An in depth analysis of Wal-Mart and its global strategic management and electronic distribution Analysis for Business Policy: Strategic Management. Instructor: Dr. M. Reitzel‚ DeVry University‚ February 2007‚ Austin‚ TX. Members of the Team: Marcus Bedford Jon Cable Wayne Oulicky Constince Sanchez Table of Contents: Executive Summary.……………………………………………………………….2 Problem Statement ………………………………………………………………...2 Situational Description and Strategic Analyses …………………………………
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The first Wal-Mart store was opened on July 2nd 1962 in Rogers‚ Arkansas by Sam Walton‚ who believed that the future of retailing lay in discounting. To avoid competing head on with companies like Sears and Woolworths which dominated big cities‚ Walton opened stores in less populated areas that was ignored by other retailers. The stores aimed to serve customers who‚ up until then‚ had to travel long distances to save money‚ and to purchase daily household goods. Now they could buy the same goods
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wal The value wedges illustrated above depict differences between willingness to pay and costs amongst Wal-Mart and its major competitors‚ K-Mart and Target. One product was observed with three different prices from the companies in order to grasp a better understanding and comparison of the different value wedges. An actual comparison of Colgate Cavity Protection Twin Pack Toothpaste emphasizes value captured. Prices were found as follows: Target $6‚ Kmart $5.49‚ and Wal-Mart $3.38. Wal-Mart’s
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Wal-Mart stores‚ the world’s biggest retailer‚ owns more than 4‚000 stores‚ including 1‚475discount stores 1750 Wal-Mart Supercenter combination discount and grocery stores and 540 Sam’s Club Warehouse stores. With close to two million employees worldwide‚ Wal-Mart is the biggest employment provider in the world. In this paper I am going to discuss; 1. What financial impact could the lawsuit potentially have on Wal-Mart? 2. What are the major moral complaints of the females suing Wal-Mart? Are
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Wal-Mart’s exponential buying power is forcing smaller‚ local rivals out of business and is driving factories out of America. This results in job loss and the destruction of established business communities stunting the economic development of the retail sector. According to Smith’s “Inquiry into the Nature and Causes of the Wealth of the Nations” (1776)‚ free competition is the only regulator that allows the individual’s pursuit of self interest to be directed towards the total benefit of society
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US based Wal-Mart ranked first in the global Fortune 500 list in the financial year 2001-02 earning revenues of $219.81 billion. Wal-Mart is one of the largest retailing companies in the world. The company has grown larger then than its competitors‚ such as Target‚ Sears‚ K-Mart‚ and many more. Now‚ Wal-Mart operate more than 3‚500 discount stores‚ Sam’s Clubs and supercenters in the US and more than 1‚170 stores in all major countries across the world. So‚ one has to wonder‚ how do Wal-Mart’s supply
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Wal-Mart definitely is not in a monopolistic market as there are other firms that are competing for market share and profits. A monopolistic firms generally reaps both short term and long term profits from the market by charging high prices for the products that it offers. Wal-Mart does exactly the opposite where it ensures that it’s prices are the lowest in the market. This indicates an oligopolistic behavior of firms like Wal-Mart whose focus is to drive other competing firms out of the market
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Wal-Mart Strategy Analysis What are the key activities that Wal-Mart uses to create competitive advantage over its competitors? * Merchandising – Wal-Mart tailored merchandise offering to local markets through traiting to track product movements and focus on selling products that are higher in demand. Store managers were also given more latitude in setting prices to meet local market conditions. * Store Operations – Wal-Mart chose to build a store at a location where it could be expanded
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