VIETNAM NATIONAL UNIVERSITY – HO CHI MINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS ADMINISTRATION WAL – MART MARKETING PROBLEMS WHEN GOING GLOBAL By GROUP 5: NGUYEN THI HUONG GIANG NGUYEN THI TRUC LINH TRAN THI THU HANG NGUYEN PHU NGHI LE DUC PHUC A project submitted to Dr. Vu The Dung in partial fulfillment of the requirements for the International Marketing course Ho Chi Minh City‚ Vietnam 2011 Contents I. General information 3 1. Company Background 3
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1. Using scenario planning‚ analyze the pros and cons of each alternative. Alternative of low cost Pros * New traffic for budget conscious customers * More sales volume Cons * More needed space to hold product * Less product available because selling product faster * More labor required for replenishment of inventory and store front * More disgruntled employees from sheer volume of customers * High employee turnover from stress Alternative of differentiation Pros
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Working at Wal-Mart Wal-Mart defends its low wage/low benefit personnel policy by arguing that it employs workers who are marginal to the income stream required by most American families. Only seven percent of the company’s hourly “associates” try to support a family with children on a single Wal-Mart income. The company therefore seeks out school-age youth‚ retirees‚ people with two jobs‚ and those willing or forced to work part-time. The managerial culture at Wal-Mart‚ if not the formal company
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everyone within the organization to be committed to Wal-Mart’s goal "total customer satisfaction"‚ and the strategic control systems were set accordingly. There are various elements of control systems used in Wal-Mart which are: Personal Control An example is when there is an underperforming store; top managers visit these stores in order to lend their expertise to the employees there. Moreover‚ they fly on monthly basis to various Wal-Mart stores locations to check their performance. Output
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Kotabe/Helsen‚ Global Marketing Management‚ 5e Case 9 Case 9 Wal-Mart Operations in Brazil: An Emerging Giant ___________________________________ This case was prepared by Professor Masaaki Kotabe‚ Louie Pranic and Richard Smith of the Fox School of Business at Temple University and Kleber G. de Godoy and Moacir Salzstein of Fundação Getúlio Vargas‚ São Paulo‚ Brazil‚ and updated by Dan Zhang under the supervision of Professor Masaaki Kotabe for class discussion rather than to illustrate
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Wal-Mart Organizational Behavior March 30‚ 2013 This paper will discuss the structure of Wal-Mart’s corporate culture and how it influences their employees. In order to understand an Organization Behavior there are different elements that will create the employees perspective of the organization’s culture such as the management’s philosophy‚ vision‚ values‚ and goals. The driving force of these elements will create the culture of the organization. An organization’s culture will define
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Report on Walmart case study Walmart has lost over a billion dollars in sales because the strategy is not well planned for a better design. The launched project is a very strategic idea which to make Walmart aisles to be less cluttered and better designed but somehow it did not happen as planned. To make any changes on system or any design that related to huge users or customers‚ there are a few steps need to take into account. Conceptual model is one of the important models to be applied on how
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Strategies to Fight Low Cost Rivals Strategies: Strategy Use when Example Differentiate your offerings You can combine numerous differentiating factors. Consumers want the benefits your new offerings would provide. You can reduce the cost of benefits you would offer. HP’s restructuring has shrunk Dell’s cost adv from 20% to 10%. Customers have appreciated added benefits like instant deliver‚ ability to see Your traditional operation will become more competitive. Your low cost venture
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Wal-Mart: Ethical or Unethical? Almost everyone living in North America undoubtedly knows what Wal-Mart is and has already conceived some sort of opinion‚ whether it is good or bad. On one hand people complain that they are ruining competition‚ they are treating their employees’ terribly or that they are given extreme unfair advantages that no other company receives. However‚ on the other spectrum there are those that believe in the free market‚ as well as those that say Wal-Mart is cutting down
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Analysis of Wal-Mart’s Strategy and Business Model for Expansion into China. Introduction Business organizations in the modern world face an ever-increasing challenge to compete for a share of the global market. Advances in transportation‚ communications‚ and technology make it possible for a company to build a device in one country out of components made in a dozen other countries and sell it anywhere in the world. To survive in this business environment‚ businesses must devise
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