Reputation management is the practice of understanding or influencing an individual or business’ reputation. It was originally coined as a public relations term‚ but advancement in computing‚ the internet and social media made it primarily an issue of search results. Although it is often associated with ethical grey areas‚ such as astroturfing review sites‚ trying to censor negative complaints or using gamey SEO tactics to influence results‚ there are also ethical forms of reputation management‚
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Hashib‚ 1 All of the good or bad choices we made as a teenager and adult have had a role in shaping who we are today. It is easier to ruin a reputation than to get a good reputation. During Supreme Court Justice Clarence Thomas’s judicial hearing committee session‚ Anita Hill accused the Justice of sexually harassing her in front of television and the committee. Clarence Thomas denied the false accusation. To make matters worse‚ Senator Alan Simpson quoted the followed lines from Othello:
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In Arthur Miller’s play‚ The Crucible‚ lies and accusations of witchcraft drive the puritan village of Salem to uncover what each character values the most: reputation. Abigail Williams‚ accused of being seen dancing with the devil‚ confesses her friends names to the court in order to save herself from being deemed a witch: “I want to open myself! . . . I want the light of God‚ I want the sweet love of Jesus! I danced for the Devil; I saw him‚ I wrote in his book; I go back to Jesus; I kiss His hand
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role model for their kids. I strongly believe celebrities should be obliged enough to be an admirable choice of a role model because‚ kids spend most of their time on television and internet to follow them. If the celebrities live a wild life their reputation in the public’s mind will be poor‚ and the celebrities will be viewed as a horrible choice of role models for the youngsters. In addition‚ it’s important to be a good role model because young kids are easily tempted‚ and if they find their most
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system. Wal-Mart operates the world’s biggest private satellite communications system. This system allows it to track sales‚ inventory‚ process and regulate store temperatures all in real-time. Wal-Mart already has built many stores in foreign countries. Now it just needs to manage them efficiently and adapt to the local culture. To obtain their brand reputation. Wal-Mart has exceptional brand reputation in the U.S.‚ which is primarily due to emphasis on customer and community service. Wal-Mart also
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Are multination corporations such as Wal-Mart helpful or harmful to the global economy? To a lesser extent‚ multinational corporation such as Wal-Mart are harmful to the global economy. Multinational corporation is a corporation or company that is registered in more than one country or that has operations in two or more countries. Global economy generally refers to the economy‚ which is based on economies of all of the world’s countries’ national economies. Also‚ global economy can be seen as the
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MKT 301 Current Reading Assignment #1 Managing an Online Reputation Our generation’s lives revolve around the internet. Our every need can be fulfilled by the internet. We can get anything and everything such as answers to our questions‚ or ordering clothing and groceries‚ and social media. We turn to the internet for most of our answers because it is private and quick. Almost everyone can gain access to the internet which can be a very powerful tool for businesses if utilized in the right
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1. PepsiAmericas In 2000 PepsiAmericas merged with Whitman Corp and became the second largest Pepsi bottler of the United States. On the 1st of March 2010 PepsiAmericas became a division of PepsiCo’s‚ Pepsi Beverages Company. Today PepsiCo makes $60 billion in revenues and has 285‚000 employees. PepsiAmericas chose to implement a PeopleSoft ERP solution to increase the profitability of the company. The core ERP components helped PepsiAmericas to improve its business by establishing a complete
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Activists WAL MART’S Published by Wal-Mart Watch • 1130 Connecticut Ave. NW Suite 430 • Washington‚ DC 20036 • http://walmartwatch.com WAL-MART’S INTERNATIONAL EXPANSION “All around the world‚ we save people money‚ so they can live better. That’s good news – in any language.” – Wal-Mart Stores Inc. As of May 2007‚ Wal-Mart’s 7‚343 stores and Sam’s Club locations in 14 markets employ more than two million Associates world wide‚ serving more than 179 million customers a year. Wal-Mart isn’t just
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CHANGE FOR WAL-MART [pic] Bouffard‚ Jason Fiel‚ Zachary Kizil‚ Cevdet Pimental‚ Kristen Swihart‚ Jason Southern New Hampshire University Strategic Human Resource Management – Dr. Annette West October 29‚ 2006 CONTENTS I. Abstract II. Wal-Mart Employee Selection‚ Training‚ and Development III. Wal-Mart Human Resources Planning IV. Wal-Mart Performance & Compensation Management V. Wal-Mart – Strategy & Strategic Changes VI. Wal-Mart: A Strategic
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